/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2025/10/03/slot-mo-india-today-2025-10-03-10-57-28.jpg)
Has mainstream media cracked Gen Z? Inside MO’s SLOT, the test of authenticity at scale
What authenticity at scale looks like in practice, from content choices to partnerships and KPIs? A new playbook blending creator intimacy with media scale and what it means for brands
Oct 03, 2025
11:06
IST
5 Min read
/bmi/media/media_files/2025/02/23/ifWAtx0jNZU5Sr5ovA9M.jpeg)
TRAI recommends single standard, auctions in 13 cities to kick-start digital radio rollout
Oct 03, 2025
13:39
IST 5 Min read
/bmi/media/media_files/2025/10/03/coca-cola-cricket-2025-10-03-14-47-47.jpg)
Coca-Cola India lines up Thums Up XForce, BodyArmor Lyte for Women’s Cricket World Cup 2025
Oct 03, 2025
14:49
IST 2 Min read
/bmi/media/media_files/XHPAb2XetiUVasPPH5vg.jpg)
/bmi/media/media_files/2025/10/03/ralph-lauren-polo-the-new-eau-de-parfum-bumrah-2025-10-03-12-21-20.jpg)
/bmi/media/media_files/2025/10/03/fantasy-gaming-2025-10-03-16-45-33.jpg)
India’s esports industry welcomes MeitY draft rules, sees path for structured growth
Oct 03, 2025
16:52
IST
3 Min read
/bmi/media/media_files/iFRK1uvfP5Z5wJ3EiOjQ.jpg)
/bmi/media/media_files/2024/12/10/cEJhQuZPq3hBw2hffIwg.jpeg)
/bmi/media/media_files/2025/10/03/aishwarya-rai-and-abhishek-bachchan-2025-10-03-12-05-46.jpg)
Aishwarya Rai and Abhishek Bachchan sue YouTube and Google over AI deepfakes
Oct 03, 2025
12:05
IST
2 Min read
/bmi/media/media_files/2025/10/03/shantanu-anam1-2025-10-03-16-46-00.jpg)
/bmi/media/media_files/2025/10/03/the-andy-awards-2025-10-03-17-33-56.jpg)
/bmi/media/media_files/2024/11/13/D8aMUOoDMurzHZ1Oohnx.jpeg)
Advertising
/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg){kind=logo}
/bmi/media/media_files/2024/12/10/cEJhQuZPq3hBw2hffIwg.jpeg)
Omnicom and IPG push exchange deadline to October 31, keep year-end close in sight
Oct 03, 2025
09:31
IST 2 Min read
/bmi/media/media_files/2025/07/09/haleon-2025-07-09-15-10-33.png)
Haleon splits global creative between WPP and Publicis
Oct 03, 2025
09:10
IST 1 Min read
/bmi/media/media_files/2025/10/03/mastercard-2025-10-03-08-00-52.jpg)
Mastercard launches Commerce Media Network for targeted advertising
Oct 03, 2025
08:02
IST
2 Min read
/bmi/media/media_files/2025/10/03/laura-maness-2025-10-03-07-51-17.jpg)
Ad Craft
/bmi/media/media_files/2025/10/03/shilpa-navarambh-2025-10-03-09-27-56.jpg)
/bmi/media/media_files/2025/10/01/vadilal-gives-you-a-chance-to-create-ads-2025-10-01-16-27-54.jpg)
Vadilal gives you a chance to create ads
Oct 01, 2025
16:29
IST 2 Min read
/bmi/media/media_files/2025/09/30/schneider-ad-2025-09-30-19-08-15.png)
Schneider Electric rolls out festive edition of ‘Bring Home the Smart’ campaign
Sep 30, 2025
19:11
IST 1 Min read
/bmi/media/media_files/2025/09/30/reliance-general-insurance-2025-09-30-18-58-24.jpeg)
Sir H N Reliance Foundation Hospital asks people to #OwnTheToughCall
Sep 30, 2025
19:00
IST
1 Min read
/bmi/media/media_files/2025/09/29/openai-launches-first-full-scale-brand-campaign-160-2025-09-29-10-41-52.jpg)
Marketing
/bmi/media/media_files/2024/11/13/D8aMUOoDMurzHZ1Oohnx.jpeg)
Coca-Cola India lines up Thums Up XForce, BodyArmor Lyte for Women’s Cricket World Cup 2025
Oct 03, 2025
14:49
IST 2 Min read
/bmi/media/media_files/2025/10/03/shantanu-anam1-2025-10-03-16-46-00.jpg)
Moe’s Art appoints Shantanu Anam as Creative Director
Oct 03, 2025
12:30
IST 2 Min read
/bmi/media/media_files/2025/10/03/campa-sure-2025-10-03-09-57-17.jpg)
Reliance launches Campa Sure at Rs 15 a litre to take on Bisleri, Kinley and Aquafina
Oct 03, 2025
09:58
IST
2 Min read
Television
/bmi/media/media_files/2025/10/03/et-now-2025-10-03-16-26-32.jpg)
/bmi/media/media_files/iFRK1uvfP5Z5wJ3EiOjQ.jpg)
Sony and Accenture launch AdEdge to open TV advertising to SMBs
Oct 03, 2025
14:14
IST 2 Min read
/bmi/media/media_files/2025/10/01/dishtv_image-2025-10-01-16-53-37.jpg)
Dish TV’s smart TV brand VZY associates with Bigg Boss Hindi and Kannada
Oct 01, 2025
16:54
IST 1 Min read
/bmi/media/media_files/2025/10/01/trump-tariff-stock-market-2025-10-01-15-42-20.jpeg)
Indian producers brace for fallout as Trump threatens 100% tariff on foreign films
Oct 01, 2025
15:43
IST
3 Min read
/bmi/media/media_files/2025/07/21/raj-nayak-2025-07-21-08-35-36.jpg)
‘Not designed for ratings alone’: Raj Nayak on Ideabaaz vs Shark Tank
Oct 01, 2025
10:24
IST
5 Min read
Digital
/bmi/media/media_files/2025/10/03/pitch-to-get-rich-2025-10-03-18-04-18.jpg)
/bmi/media/media_files/2025/10/03/fantasy-gaming-2025-10-03-16-45-33.jpg)
India’s esports industry welcomes MeitY draft rules, sees path for structured growth
Oct 03, 2025
16:52
IST 3 Min read
/bmi/media/media_files/XHPAb2XetiUVasPPH5vg.jpg)
Elon Musk urges Netflix cancellations over LGBTQ+ kids’ shows
Oct 03, 2025
16:44
IST 2 Min read
/bmi/media/media_files/2025/02/23/ifWAtx0jNZU5Sr5ovA9M.jpeg)
TRAI recommends single standard, auctions in 13 cities to kick-start digital radio rollout
Oct 03, 2025
13:39
IST
5 Min read
/bmi/media/media_files/c5c8uyDgBZygEVd4LmsL.png)
/bmi/media/media_files/2025/09/25/vivek-gupta-sanmarg-2025-09-25-22-15-34.jpg)
/bmi/media/media_files/2024/10/22/7mCwPdpWC6Rrhvkg7bSK.png)
Exclusive: Cross-media focus, diversified funding at heart of IRS 2.0, says Vikram Sakhuja
Sep 24, 2025
10:21
IST 5 Min read
Vikram Sakhuja elected MRUCI Chairman; Board clears IRS pilot in metro and two states
Sep 22, 2025
16:45
IST 2 Min read
/bmi/media/media_files/2025/09/08/sankarshan-thakur-2025-09-08-11-15-18.jpg)
/bmi/media/media_files/2025/08/20/gst-2025-08-20-10-06-32.jpg)
Radio
/bmi/media/media_files/2025/10/03/at_radio-2025-10-03-18-17-41.jpg)
/bmi/media/media_files/2025/09/26/nisha-narayanan-2025-09-26-17-31-02.png)
TRAI’s FM auction reforms need swift rollout, says Red FM COO Nisha Narayanan
Sep 26, 2025
17:34
IST 2 Min read
/bmi/media/media_files/dO1Kr7hcTshkeXxooitw.jpg)
TV Today terminates Ishq FM sale MoU after Creative Channel withdraws
Sep 11, 2025
10:21
IST 1 Min read
/bmi/media/media_files/2025/09/01/red-fm-2025-09-01-16-29-33.png)
/bmi/media/media_files/2025/08/20/abe-thomas-and-ashit-kukian-2025-08-20-19-35-15.jpg)
Insights
/bmi/media/media_files/2025/02/20/VJMecQlzCDg30idcqMx2.jpg)
/bmi/media/media_files/2025/04/02/b36cn92o0TiP2Pht9Lcq.jpg)
COMvergence H1 2025: EssenceMediacom leads India with $217M, Starcom second at $70M
Sep 29, 2025
13:50
IST 2 Min read
/bmi/media/media_files/2025/03/25/Vo4ETN7NsooCmJWu1Sy8.jpg)
Meta, Google and Amazon edging toward 60% of global ad market share by 2030
Sep 26, 2025
09:50
IST 2 Min read
/bmi/media/media_files/Zfa0nLlkWsD5RbLYR11l.jpg)
About two-thirds of FMCG M&A deals in past five fiscals were D2C-driven: Crisil
Sep 26, 2025
08:56
IST
3 Min read
/bmi/media/media_files/2025/09/25/ai-assitant-2025-09-25-17-40-28.png)
Over 75% of Urban Indian shoppers turn to AI for mega sales in 2025
Sep 25, 2025
17:40
IST
2 Min read
Guest Times
/bmi/media/media_files/2025/08/20/gst-2025-08-20-10-06-32.jpg)
/bmi/media/media_files/2025/07/21/alekhya-chakrabarty-2025-07-21-09-34-21.jpeg)
The new mentorship that Gen Z gets: Micro-feedback, memes, and mental health
Sep 17, 2025
10:14
IST 5 Min read
/bmi/media/media_files/2025/09/10/brand-2025-09-10-10-20-16.png)
Why brand building still matters in a performance-driven digital world
Sep 10, 2025
10:23
IST 3 Min read
/bmi/media/media_files/2025/09/06/arun-nanda-2025-09-06-19-51-45.png)
/bmi/media/media_files/2025/08/13/ux-ui-2025-08-13-10-01-21.jpeg)
Partner Content
/bmi/media/media_files/2025/08/13/craps-strategy-for-beginners-2025-08-13-16-26-02.jpg)
/bmi/media/media_files/2025/07/07/credit-cards-as-the-best-travel-loan-2025-07-07-18-53-42.jpg)
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
Jul 07, 2025
18:53
IST 4 Min read
/bmi/media/media_files/2025/05/12/GfA0u21xzG6KyYL7uTJZ.jpg)
6 tips for becoming a better fleet manager
May 12, 2025
11:29
IST 4 Min read
/bmi/media/media_files/2025/03/28/H278FpgmOJo4j9CI3JPA.jpg)
/bmi/media/media_files/2025/02/06/GuxEOIRuGK4Bc3WxctNT.jpg)
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage
Feb 06, 2025
11:08
IST
1 Min read