This agarbatti brand is building Rs 1,000 cr business without E-retail
AI Overviews are draining publisher revenue while India still watches
What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains
Can attention measurement prove its worth or slip into vanity status?
Third Wave Coffee bets big on Gen Z footfall with Bobble and Matcha push
Dhoni’s ‘Captain Cool’ trademark puts spotlight on India’s patchy IP regime