Sandhi Sarun

Sandhi Sarun is Delhi-based Senior Correspondent for BestMediaInfo reporting from the trenches of marketing, media, Advertising and everything in between. A lawyer by degree, journalist by grind, and storyteller by instinct, she brings newsroom flair to B2B content. From decoding trends to unearthing campaign tales, Sandhi chases stories with a streetwise lens. When off the clock, she’s either trekking through trails or cooking up nostalgia from her mother’s handwritten cookbook.

Marketing

With 75% adex on digital, Popeyes’ strategy balances efficiency and reach: Gaurav Pande

By Sandhi Sarun

Aug 11, 2025 10:15 IST logo

3 Min read

Marketing

RR Kabel outspends competitors on advertising and marketing: CMO Shishir Sharma

By Sandhi Sarun

Aug 08, 2025 17:47 IST logo

3 Min read

Print adex to grow 10–15% this festive season, led by tier 2–3 and regional markets

By Sandhi Sarun

Aug 07, 2025 10:45 IST logo

5 Min read

Digital

Brands, do you know Reddit users are calling you out, unfiltered?

By Sandhi Sarun

Aug 04, 2025 17:00 IST logo

3 Min read

Digital

Meta tag hijacking runs wild as regulators look away until pushed

By Sandhi Sarun

Aug 01, 2025 10:52 IST logo

7 Min read

EaseMyTrip-pulls-out-of-India-Pakistan-WCL-clash

Marketing

EaseMyTrip’s patriotism pitch falls flat as it withdraws sponsorship from India-Pak semi-final

By Sandhi Sarun

Jul 30, 2025 18:11 IST logo

3 Min read

Marketing

It’s my story in a bottle: Rashmika Mandanna on launching fragrance brand ‘Dear Diary’

By Sandhi Sarun

Jul 28, 2025 21:20 IST logo

4 Min read

Digital

Here’s how the Ministry of Corporate Affairs’ open database is fueling a ‘Spam Bazaar’

By Sandhi Sarun

Jul 28, 2025 15:06 IST logo

5 Min read

Digital

This festive season, AI-powered ad fraud is set to hit harder than ever

By Sandhi Sarun

Jul 28, 2025 09:16 IST logo

5 Min read

Marketing

This agarbatti brand is building Rs 1,000 cr business without E-retail

By Sandhi Sarun

Jul 25, 2025 09:24 IST logo

3 Min read