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From fake shaadi to content IPs: Inside the brands’ baraat this wedding season
As UPI evolves, marketers see the next frontier for conversion advertising
India’s festive advertising expenditure smashes predictions with 12-14% surge
In Bharat, L’Oréal Professionnel puts local relevance first for market success
Breaking News: CCI summons to Madison withdrawn until further hearings
The great Indian TV tangle: policy chaos, power clash and a medium in limbo
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