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Sandhi Sarun

Sandhi Sarun is Delhi-based Senior Correspondent for BestMediaInfo reporting from the trenches of marketing, media, Advertising and everything in between. A lawyer by degree, journalist by grind, and storyteller by instinct, she brings newsroom flair to B2B content. From decoding trends to unearthing campaign tales, Sandhi chases stories with a streetwise lens. When off the clock, she’s either trekking through trails or cooking up nostalgia from her mother’s handwritten cookbook.

Zed-black Marketing
This agarbatti brand is building Rs 1,000 cr business without E-retail
By Sandhi Sarun
Jul 25, 2025 09:24 IST 3 Min read
AI-pages-brands-next-big-bet Digital
Your feed is full of AI, and nobody knows what happens next
By Sandhi Sarun
Jul 24, 2025 09:52 IST 5 Min read
Fake-wedding Marketing
What have brands got to do with fake weddings anyway?
By Sandhi Sarun
Jul 18, 2025 09:23 IST 4 Min read
Shadowbot Digital
Shadowbots expose fault lines in digital ad supply chain
By Sandhi Sarun
Jul 17, 2025 09:11 IST 4 Min read
Google-AI-overview Digital
AI Overviews are draining publisher revenue while India still watches
By Sandhi Sarun
Jul 14, 2025 10:49 IST 4 Min read
Soumya-Mohanty Marketing
What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains
By Sandhi Sarun
Jul 11, 2025 10:43 IST 4 Min read
Attention Digital
Can attention measurement prove its worth or slip into vanity status?
By Sandhi Sarun
Jul 10, 2025 10:58 IST 4 Min read
Anirudh-Sharma Marketing
Third Wave Coffee bets big on Gen Z footfall with Bobble and Matcha push
By Sandhi Sarun
Jul 09, 2025 08:53 IST 3 Min read
Captain-Cool Marketing
Dhoni’s ‘Captain Cool’ trademark puts spotlight on India’s patchy IP regime
By Sandhi Sarun & Lalit Kumar
Jul 07, 2025 09:04 IST 2 Min read