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In-depth
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From Metro announcements to jingles: How audio ads are sneaking into our daily lives
Oct 24, 2024 09:31 IST
7 Min read
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In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
Oct 18, 2024 11:39 IST
6 Min read
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Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?
Aug 30, 2024 10:27 IST
3 Min read
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In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations
Aug 08, 2024 10:09 IST
9 Min read
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XR in marketing: Making distracted consumers spend two more minutes with the brand
Jul 30, 2024 09:16 IST
8 Min read
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In-depth: Regulatory scrutiny, activism make it difficult for food brands to twist the truth
Jul 18, 2024 13:32 IST
6 Min read
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In-depth: Marketers continue to advertise on social media with a pinch of salt
Jul 05, 2024 08:41 IST
5 Min read