Marketing
JioHotstar’s front-page newspaper ad for new show ‘The Paper’ proves print isn’t dead
Sudhir Sitapati on how GST cuts will boost GCPL’s growth and reshape FMCG
Britannia plans rural markets to contribute half of domestic sales in 3-4 years
SC allows Cognizant to use hexagonal logo in India until final ruling
Inside Amazon Ads' digital-first brands playbook, and the P&L; it overlooks
Talent Tracker: Key appointments and promotions across media, marketing and tech