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Brand Journey: How Onida is charting a comeback in India's consumer electronics market

The 38-year-old brand, known for TVs, has been able to turn profitable on the back of the air-conditioner category and hopes to grow its revenue by 20% in the current fiscal. Though the brand wants to appeal to millennials, it will largely focus on TV and print as advertising platforms with hardly any budget for digital. BestMediaInfo.com explores Onida's brand journey and finds out what the future holds for it