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Industry Briefs Sponsored

BuzzInContent Awards

Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav

The Head of Client Engagement at Xaxis India tells BestMediaInfo.com about the continued evolution of ad formats and the likely trends for next year

Only customer experience can make a brand stand out in the crowd, say experts at WPP CX series

FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen

: Swati Mohan steps down from Netflix India
In OTT

: Vasu Healthcare signs Scarecrow M&C Saatchi as its creative agency for its hair care and skin care range
In Advertising

: Khimji Jewels celebrates ‘precious moments of life’ in its series of TVCs
In Ad Craft

: GenY Medium is strategic digital partner of nutraceutical startup Jollywell
In Digital

: Brand Visage Communications wins digital mandate for Campus Shoes
In Digital

: Plant-based meat brand ‘Blue Tribe’ awards integrated mandate to Chimp&z Inc
In Advertising

: Dangal TV launches new show Prem Bandhan
In Television

: Moj partners with Colors to give users access to content from Bigg Boss house
In Digital

: Big FM concludes ‘Together against cancer’ campaign, raises over Rs 13 lakh for patients
In Radio

: Indian Television Premiere of ‘Little Women’ on MN+ and Romedy Now on November 29
In Industry Briefs

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In-depth

In-depth: Does #BoycottBrand affect a brand's life?

: In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

: In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

: In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?

Will penetrate deeper into pay TV market via original and differentiated content, says Dangal TV's Prashant Bhatt

: Star India acquires Cricket South Africa media rights till 2024

: On World TV Day, Zee’s campaign humanises television to show it is like a family member

: Breaking News: Prabhu Chawla returns to India Today Group

Prasanna Kumar joins Alibaba Group as Global Media Director

: ASCI lays down guidelines for gaming ads

: Hamdard plans Rs 15-crore print-heavy campaign to market ‘Hamdard Honey’

: Focus on TV and digital but won’t shy away from print, says CarDekho’s Gaurav Mehta

Prasanna Kumar joins Alibaba Group as Global Media Director

: Demand up but ROI on media investments still not back to pre-Covid level, says Tata Motors' KG Prasad

: PagarBook aims 10 million users by 2021, signs Akshay Kumar as brand ambassador

: Industry experts join hands to launch Nextqore, a digital transformation enabling SaaS venture

Digital

Industry experts join hands to launch Nextqore, a digital transformation enabling SaaS venture

: Himalaya Men awards its digital creative mandate to Kinnect

: Wondrlab hires Haiderali Amir as Head, Content Production

: Amazon Prime Video forays into sports documentaries with Original Series ‘Sons of The Soil: Jaipur Pink Panthers’

#DNAFightsRape – Save the Evidence, marks International Day for Elimination of Violence Against Women

: On World TV Day, Zee’s campaign humanises television to show it is like a family member

: Bumble encourages singles to make the first move in new brand campaign

: Netsurf Network’s Naturamore unveils first marketing campaign with Saif and Kareena

Print

Hamdard plans Rs 15-crore print-heavy campaign to market ‘Hamdard Honey’

: TOI brings four-day shopping bonanza, ‘Times Black Friday Festival’

: ET Magazine’s Sruthijith KK joins Mint as Editor

Radio

HT Smartcast completes a year, runs a campaign to honour team’s hard work

: Big FM recreates ‘Big Mahalaya’ in the voice of singer Swagata Laxmi

: Big FM associates with Rajasthan Royals as their official radio partner

OTT

Despite unlocking, OTT platforms retain audiences and will continue to grow

: Zee5 Global’s Global OTT Content Festival will give a platform to independent filmmakers

: Amazon Prime Video forays into sports documentaries with Original Series ‘Sons of The Soil: Jaipur Pink Panthers’

Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte

: Complete automation backed by data differentiates Wavemaker from others, says CEO Ajay Gupte

: In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications

Moving beyond formulaic content

: OTT censorship and the market effect

: Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?

: Virat Kohli and the death of the metaphor

: Selling in a digital world, the thought leader way

Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector

: Commentary: Exit BARC India, enter Government-monitored TV measurement system?

: Commentary: More searching questions than answers in front of BARC India Board

: Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India