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Commentary: How TRAI killed consumerism in the name of consumer interest

Bouquets offering more channels give more choices to consumers and regulating them means restricting the choices. TRAI, through NTO, is deliberately curbing the consumer’s choices by killing the concept of 'occasionally viewed channels', which is proving to be a death knell for 'niche channels'

Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX

‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar

: Facebook enters next phase of its ‘More Together’ campaign for cricket and festive season
In Ad Craft

: Mullen Lintas’ ‘Rupaiyyah hai pahiya’ campaign encourages consumers to start spending and create liquidity in market
In Ad Craft

: Retail sales up 6-8% above average in August: Criteo report
In Digital

: Road traffic is close to its peak across India, says Laqshya Media Group
In Advertising

: Voot Select reveals its sixth original series Crackdown
In OTT

: Sold out – How the IPL sponsorship slate braved the pandemic
In Marketing

: AltBalaji and Roposo join hands for strengthening presence in Tier 2, 3 Towns
In Digital

: IPL 2020 sets new record; over 200 million viewers watched the opening match across TV and digital
In Television

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In-depth

In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

: In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?

: In-depth: The rise of platforms connecting celebrities and fans

: In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?

ISA plans to work with BARC India on a multimedia measurement, says Sunil Kataria

: Enterr10 Television launches second Bhojpuri channel Enterr10 Rangeela

: Bigg Boss' ‘Ab scene paltega' campaign isn't aimed at IPL, says Sapangeet Rajwant of Colors

: News Broadcasters Association demands “teeth” from Supreme Court

Anupriya Acharya replaces Ashish Bhasin as AAAI President

: ISA plans to work with BARC India on a multimedia measurement, says Sunil Kataria

: Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic

: IPL and festive season will revive India's adex, says Snehil Gautam of Housing.com

Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic

: What goes behind the marketing of an IPO

: Time for brands to go for ephemeral marketing, increase engagement: Twitter's Kanika Mittal

: BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%

Digital

McDonald’s consolidates its media AOR including digital with Madison Media

: New ad guidelines will lead to overregulation, government should review draft, says IAMAI

: Pocket Aces unveils a new branding ‘Clout’ for its talent management division

: What goes behind the marketing of an IPO

Spotify encourages users to go premium in new spot

: JSW Paints signs Alia Bhatt, Ayushmann Khurrana as brand ambassadors, unveils ‘Har rang har kisi ka’ campaign

: Bajaj Pulsar TVC showcases a waltz of controlled power and precision

: Acko shows how car insurance journey can be simple and transparent in new spot

Print

The Times of India delivers two newspapers on Saturday

: Print leads media credibility index at 62%, social media scores low at 32%: Ormax Media report

: Dainik Bhaskar publishes a 128-page special print edition in Indore with Atmanirbhar Bharat theme

Radio

Big FM recreates ‘Big Mahalaya’ in the voice of singer Swagata Laxmi

: Big FM associates with Rajasthan Royals as their official radio partner

: Red FM launches Hidden Files Unlock to drive awareness on cybercrime

OTT

India's OTT landscape still in early stages of evolution, says Hoichoi's Vishnu Mohta

: hoichoi claims 13 million subscribers with 2x growth in revenue

: No regulation for OTT sector upholds the vision of digital India, says IAMAI

The Consumer Protection Act 2019 will only raise standards of advertising, says Subhash Kamath, ASCI Chairman

: Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi

: IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda

Not afraid of dying? Welcome to Mortality Marketing.

: Stop Discounting, start Premiumising

: A tale of two mergers — VI + Rhea-Kangana

: Do you belong to Condominium India?

: Deconstructing the quest for TRPs

Commentary: Another shakeup at BARC — but who is behind it?

: Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due

: Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted

: Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers