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BuzzInContent

Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy

In Marketing

The company has not only increased its investments on IPL but is also planning to spend big on digital, print and outdoor. The brand aims to achieve their target of being a Rs 10,000-crore company by 2022

News Flash: Vinit Karnik appointed Head – Sports, Esports and Entertainment, GroupM South Asia

In Advertising

Taproot Dentsu is the most-awarded Indian agency at Adfest 2021

In Advertising
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We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
In Marketing
Zee launches fourth Marathi channel Zee Chitramandir
Zee launches fourth Marathi channel Zee Chitramandir
In Television
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Flyx launches Bakstage; space for people to interact with real people via audio conversations
Flyx launches Bakstage; space for people to interact with real people via audio conversations
In Digital
BARC India preparing for four-week rolling average data for news and niche genres
BARC India preparing for four-week rolling average data for news and niche genres
In Television
Towards peaceful coexistence of satellite broadcasting and 5G services
Towards peaceful coexistence of satellite broadcasting and 5G services
In Guest Times
Medulla Communications appoints Rajesh Mehta as Chief Strategy Officer
Medulla Communications appoints Rajesh Mehta as Chief Strategy Officer
In Advertising
Brands set to gain through involvement in gaming space: Essence report
Brands set to gain through involvement in gaming space: Essence report
In Marketing
TV9 Network bags sponsorship of IPL 2021 team KKR
TV9 Network bags sponsorship of IPL 2021 team KKR
In Television
m/SIX wins integrated media duties for Noise
m/SIX wins integrated media duties for Noise
In Advertising
Q India to reach 100 million Indian TV homes
Q India to reach 100 million Indian TV homes
In Television
7Up encourages youth to ‘think fresh’ and use wit to tackle challenging situations
7Up encourages youth to ‘think fresh’ and use wit to tackle challenging situations
In Ad Craft
ABP Network elevates ‘Sales Leadership Team’ to bolster growth
ABP Network elevates ‘Sales Leadership Team’ to bolster growth
In Television
Asha Kharga joins M&M as Chief Customer and Brand Officer for the Group
Asha Kharga joins M&M as Chief Customer and Brand Officer for the Group
In Marketing
New research by WARC shows that highly awarded creative ideas are significantly more effective
New research by WARC shows that highly awarded creative ideas are significantly more effective
In Advertising
Sharechat raises $502 mn to build India’s largest AI-powered content ecosystem
Sharechat raises $502 mn to build India’s largest AI-powered content ecosystem
In Digital
Phil Hardman appointed Senior VP and General Manager, Asia for BBC Studios
Phil Hardman appointed Senior VP and General Manager, Asia for BBC Studios
In Marketing
Viacom18 Digital Ventures appoints Chanpreet Arora as Business Head - AVOD and Vineet Govil as CTO
Viacom18 Digital Ventures appoints Chanpreet Arora as Business Head - AVOD and Vineet Govil as CTO
In Digital
Fantasy gaming platform Fan2Play names cricketer Harbhajan Singh as brand ambassador
Fantasy gaming platform Fan2Play names cricketer Harbhajan Singh as brand ambassador
In Digital
MX TakaTak is official short-form video partner for seven cricket teams
MX TakaTak is official short-form video partner for seven cricket teams
In Digital
Connected lifestyle brand Noise signs Rishabh Pant as brand ambassador for smartwatch category
Connected lifestyle brand Noise signs Rishabh Pant as brand ambassador for smartwatch category
In Marketing
Advertisment
In-depth
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?
Television
iTV Network hires Deepak Arora as CEO, Northern Region
Network18 and Federal Bank launch 'Sanjeevani – A shot of life', a vaccination awareness campaign on World Health Day
Sony Entertainment Television becomes first global broadcaster to cross 100 million subscribers on YouTube
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Advertising
Priya Jayaraman exits Saatchi & Saatchi Propagate; Charles Victor appointed COO
Kotak Mahindra Bank conducts OOH campaign across metro cities to publicise its limited 6.65% home loan rate
Flags Communications bags Marcom mandate for launching on-demand home services app in Indian market
Centrick wins integrated creative and media mandate for Lifelong Online
Marketing
Flipkart appoints Sideways to mentor eight startups under its Flipkart Leap accelerator programme
Vivo brings Virat Kohli on board as its brand ambassador
Fantasy Sports platform SportzXchange brings in Prithvi Shaw as brand ambassador
Burger King gets a new visual brand identity
Digital
Logicserve Digital launches Traffic Cost Predictor
Wondrlab wins television and digital mandate for Rebel Foods’ Ovenstory Pizza
Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
MediaMonks Delhi expands operations in collaboration with Epic Games
Ad Craft
Brandmovers India partners with Ricela, launches digital campaign to raise awareness on preventing cholesterol
With ‘E for Elderly’, CarDekho Gaadi campaigns for safe driving environment for senior citizens
Sun Pharma signs Pankaj Tripathi as brand ambassador for Abzorb dusting powder, unveils campaign
#SwipeUpwithMoj campaign shows Moj as the ultimate entertainment destination
Print
Gujarat Samachar faces ultimatum from court: Sort internal issues or split company
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
Economic Times to bring an end to its Sunday Magazine
Radio
Radio players see partial recovery but wary of Covid second wave
Red FM launches ‘Guts, Glory, Gumption’— a sports podcast
104.8 Ishq FM’s podcast initiative ‘IshqPod’ is all about love, romance and everything in between
OTT
With advanced media exchange ‘ION’, TorcAI is providing OTT media under one roof
World premiere of crime drama ‘Joji’ on Amazon Prime Video
Zee5 partners with Sahaj to deepen inroads into rural India
Interviews
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
Guest Times
Dr Fuad Halim and the hyperlocal political brand
Are you a Jab or a Jab Not?
Why Coke and Airtel are saying no to red from today
A cause for collaboration: Can audience exchange level the publisher playing field?
User experience and ad viewability: Defining the key aspects of ad quality
Commentary
Commentary: Why is TRAI silent on DD Free Dish monopoly, which is killing the news genre?
Commentary: Was Partho Dasgupta being played by Arnab Goswami?
Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector
Commentary: Exit BARC India, enter Government-monitored TV measurement system?