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Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?

Experts say brands should absolutely stay away from inappropriate associations and rethink their sponsorship strategies. They also foresee fewer instances of sports celebrities associating with products such as carbonated drinks

Central Government to recognise television self-regulatory bodies, amends Cable TV Rules

We want to be a household name in the next few months: Karan Shroff of Unacademy

Advertisement

: Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
In Digital

: Samco’s KyaTrade launch campaign takes the humourous route
In Ad Craft

Advertisement

: Amul and Fevicol take jibes at Ronaldo-Coca-Cola row
In Advertising

: FreshToHome launches campaign to convince consumers to buy online
In Ad Craft

: MediaCom wins media mandate for Aqualite
In Advertising

: Grey Group appoints Dinesh Shetty as Chief Financial Officer, South Asia
In Advertising

: DB Corp net profit up 158% in Q4FY21
In Print

: Sony Pictures Networks India acquires broadcast rights for 2021 Meiji Yasuda J1 League
In Television

: Times Network announces the second edition of Living Room Conclave - India Health Mission
In Television

: News18 UP/UK launches special series on mental health of children
In Television

: News18 India’s brings a special show ‘Virat Vishwa Vijeta’ on World Test Championship Finals
In Television

: ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
In Digital

: Hindustan Unilever launches Surf Excel 3 in 1 Smart Shots for convenience in laundry
In Marketing

: Tupperware enters glass category, launches steel container for first time in India
In Marketing

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In-depth: Has IPL become an overcrowded Kumbh for brands?

: In-depth: Does #BoycottBrand affect a brand's life?

: In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

: In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

ICC announces broadcast and digital distribution plans for inaugural World Test Championship Final

: HiPi ties up with Zee Bangla’s Dance Bangla Dance, makes it more engaging for viewers, contestants

: V Raghunandan replaces Sunil Kumar Gupta as TRAI secretary

: Colors Tamil bags six awards at Promax India Regional 2021 Conference

Rahul Jauhari quits Rediffusion as Joint President and Chief Creative Officer

: Gozoop Group makes fifth acquisition, launches challenger agency Sm(all)

: Yuvraj Singh becomes the face of PUMA Motorsport in India

: E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar

Yuvraj Singh becomes the face of PUMA Motorsport in India

: Madhya Pradesh Tourism Board announces extensive marketing collaboration with the Vidya Balan-starrer Sherni

: E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar

: Timex Group India hires Manoj Juneja as Vice-President Sales and Marketing

Digital

SonyLIV appoints Sreedhar Reddy Komalla as Head – Telugu Content

: Zee Zest takes a digital-first approach to augment its 360-degree presence

: Will Clubhouse make podcasts obsolete?

: Indian bitcoin exchange platform WazirX picks co-presenting sponsorship of live streaming of Euro 2020 on SonyLIV

Cholamandalam MS talks about simplicity of buying and renewal of motor insurance in its campaign

: Vedantu’s campaign asks why only students should carry the burden of academic progress

: upGrad associates with Star Sports to accelerate sports advertising and strengthen India penetration

: SPSN launches a series of campaign films for new regional sports channel Sony Ten 4

Print

Ruben Banerjee appointed Editor-in-Chief of all Outlook publications, digital properties

: Short Take: Why advertisers must support newspapers

: Hindustan Times wins ‘Best in South Asia’ award at INMA 2021 Global Media Awards

Radio

Mpower’s Neerja Birla to host ‘The OK Not OK Show’ on Radio One

: FM Tadka reached out to the needy during Covid second wave through Mission Ummeed

: Red FM’s ‘Hausla High Rakh’ campaign aims to spread hope

OTT

Zee5 launches new brand campaign ‘Dekhtey Reh Jaogey’ offering annual subscription at Rs 499

: SonyLIV appoints Sreedhar Reddy Komalla as Head – Telugu Content

: MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half

Rising Star Awards will be huge recognition for young achievers, says P&G's Maithreyi Jagannathan

: Indian media should tell full truth, not hesitate to place responsibility for Covid mismanagement on PM’s shoulders, feels Karan Thapar

: Sunil Jain never let his personal views come in the way of the wholesomeness of The Financial Express: Anant Goenka

Live Openly, Love Proudly!

: Regulating hate speech in India is riddled with enforcement and procedural issues

: Why advertising does not attract writers

: Why is the IAS not being blamed for the corona debacle?

: The growth and inclusion of automation in digital marketing

Alternative view: Print is not going anywhere yet

: Commentary: Big tech can't run their own government; social media platforms must follow Indian rules

: Commentary: Why is the mainstream media shying away from taking PM Modi’s name over covid mayhem?

: Commentary: BARC India has many questions to answer over extortion gate