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Commentary: Why is the mainstream media shying away from taking PM Modi’s name over covid mayhem?

The international media has put the prime minister on the front page, holding him responsible for the ongoing health catastrophe. But the Indian media, both newspapers and news channels, still haven’t shown any courage and are instead blaming everything on the ‘system’

Times Group Chairperson Indu Jain passes away

We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet

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: Khatabook to go full throttle on digital, focus on local and gaming apps to get users
In Digital

: Pradeep Srinivas to head Mercedes-Benz India’s Marketing and Customer Journey function
In Marketing

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: Former Network18 Hindi news cluster CEO Mayank Jain joins CarDekho Group as CEO – New Auto Business
In Digital

: Garage Worldwide appoints Manish Arora as Head of Business
In Digital

: Amrutanjan Healthcare’s Comfy unveils campaign with Shraddha Kapoor, drives awareness around menstrual hygiene
In Ad Craft

: Cartoon Network launches ‘Best Summer Ever’ campaign with loads of home-based activities for kids
In Television

: ASCI General Secretary Manisha Kapoor named VP on the executive committee of ICAS
In Advertising

: Shiprocket appoints Amit Bhatia as Vice-President for its marketing division
In Marketing

: Taboola teams up with Oracle Moat to introduce video measurement offering, gives advertisers transparency into campaign performance
In Advertising

: Rajeev Karwal, Founder Chairman of Milagrow Robots, dies of Covid
In Marketing

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In-depth: Has IPL become an overcrowded Kumbh for brands?

: In-depth: Does #BoycottBrand affect a brand's life?

: In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

: In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

The Q India names Krishna Menon as COO

: Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18

: World Television Premiere of Coolie No. 1 on Zee Cinema garners high viewership

: As stressed consumers seek more excitement from entertainment, Zee Biskope plans fresh content slate

How brands can go back to usual advertising tones without sounding insensitive

: India secures nine shortlists in the first round at D&AD Awards 2021

: Cannes Lions 2021 awards Microsoft with Creative Marketer of the Year

: Elephant Design enhances its leadership team

Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA

: Sudhir Sitapati to join Godrej Consumer Products as MD and CEO

: Dabur enters pain relief spray market with ‘Dabur Rheumatil Spray’

: HUL appoints Srinandan Sundaram as Executive Director, Foods and Refreshment; Sudhir Sitapati moves on

Digital

Hungama Play strengthens its presence in Sri Lanka, offers extensive library of local movies

: Health and fitness platform cure.fit renames as cult.fit

: Cryptocurrency investment platform CoinSwitch Kuber appoints HiveMinds as its digital agency

: Arm Worldwide strengthens people-first culture in trying times

Grofers pays tribute to mothers of frontline warriors in its #HeroesRaiseHeroes campaign

: Taproot Dentsu and Honda dedicate campaign to the ‘mother in all of us’

: JSW Cement launches TVC with jingle created by AR Rahman

: Infectious Advertising unveils new digital film for Tata Capital

Print

Covid’s second wave slows down revenue recovery for print but circulation escapes impact

: Ujala Cygnus Hospitals to set up 1,000 oxygen beds facility in Delhi

: Magazines body plans key reforms to transform industry, to create ad network among publishers

Radio

Red FM team up with The Voice of Fashion for a fashion podcast, ‘Shop Talk’

: Big FM launches a sporting and trivia extravaganza ‘T20 Mahayodha’

: Radio players see partial recovery but wary of Covid second wave

OTT

Hungama Play strengthens its presence in Sri Lanka, offers extensive library of local movies

: Ullu launching 2.0 family version, will increase digital marketing spends

: Amazon Prime launches limited edition ‘LOL Pac-Man game’ to add excitement before ‘LOL - Hasse Toh Phasse’ launch

Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha

: Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan

: Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo

Building resilience: Key to thriving in a VUCA World

: How Covid changed the life of an ‘Aam Aadmi’

: What Regional and National Brands must learn from the TMC in Bengal

: Brands, marketers and the pandemic

: Why NDHGO and not JioMart is the retail tech model for India

Commentary: BARC India has many questions to answer over extortion gate

: Commentary: Why is TRAI silent on DD Free Dish monopoly, which is killing the news genre?

: Commentary: Was Partho Dasgupta being played by Arnab Goswami?

: Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector