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BestMediaInfo Rising Star Awards 2023 on December 12

The awards gala is set to take place at 6:30 pm at The Westin, Gurugram

In the tactical ad world, does the ‘culture’ of an agency really matter to brands?

Amrit Baid succeeds Pradeep Srinivas as Head of Marketing & Customer Journey at Mercedes-Benz India

: Rajdeepak Das appointed as CCO, Publicis Groupe South Asia & Chairman, Leo Burnett South Asia
In Advertising

: Mirum India and WebEngage join forces to provide customer engagement solutions
In Digital

: LS Digital appoints Cyrus Jogina as head of marketing
In Advertising

: Unlocking premium – 110+ mn affluent viewers makes World Cup on HD the elite choice for advertisers
In Partner Content

: Joy Personal Care unveils new campaign with brand ambassador Sanya Malhotra
In Ad Craft

: Indian Creative Women partners with DDB Mudra and D&AD for 4th edition of Portfolio Evening
In Advertising

: The Ad Club collaborates with MICA for online programme on performance marketing
In Advertising

: Uniqlo is on the hunt for a creative agency in India
In Advertising

: Games24x7 ropes in Pawan Sehrawat as brand ambassador for My11Circle
In Marketing

: Zee TV premieres new show 'Kaise Mujhe Tum Mil Gaye'
In Television

: E-commerce order volumes go up 23% YoY during Black Friday 2023: Unicommerce
In Marketing

: CNBC-TV18 and Moneycontrol to host Global AI Conclave
In Industry Briefs

: FanCode to broadcast England tour of West Indies
In Digital

: Virat Kohli sports a black eye following scuffle with Puma cat
In Marketing

: BGMI unveils ‘Wear Your Cred’ campaign to promote in-game experience
In Ad Craft

: Voltas Beko unveils ‘Factory of Happiness’ campaign
In Marketing

: Dish TV unveils voice-enabled search feature on 'My Dish TV’ app
In Marketing

In-depth

In-depth: How e-commerce is outsmarting social media by rapidly increasing its share in digital adex

: How brands are battling with polarised & cringe content on social media

: In-depth: Is removing ads enough for Meta to make users pay for subscriptions?

: In-depth: Here's why brands are bringing media planning and buying functions in-house

Television

Broadcasting Bill not an attempt to create a level playing field between OTT and TV: I&B ministry

: Tamil Nadu Government launches business pitch reality show 'Startup Thamizha'

: Mirror Now launches special series ‘Mirror Now Against Cyber Scam’

: Colors Tamil presents world television premiere of ‘Appatha’

Advertising

Hush Puppies puts up its mascot's larger-than-life installation

: Sujit Vaidya replaces Asha Suvarna as CFO, South Asia at Denstu

: Media.Monks ropes in Matthew Godfrey as EVP, Head of Content in APAC

: Ashwin Palkar joins BBH India as ECD and Head of Experience

Marketing

Vijay Deverakonda relaunches his clothing brand ‘RWDY - Street Indian Culture'

: MiQ acquires French media governance martech company Grasp

: Starbucks launches holiday beverages inspired by characters from Netflix’s ‘The Archies’

: PriyaGold enters D2C space with launch of its website

Digital

Google may invest $4 million in Indian AI startup Corover.ai

: Govt to assist people in filing FIRs against social media cos for deepfakes & IT Rule violations

: Gen AI and data analytics driving online retail momentum; social commerce here to stay: Experts

: New regulations, penalties for both creator and platform to address deepfakes

Ad Craft

mCaffeine unveils new campaign for its winter skin care range

: Godrej Expert Rich Crème promises care at same level as your closest friends in new campaign

: Super 7 ads of the week: Here’s a spotlight on this week’s ads that caught our attention

: MG Motor India’s new campaign challenges stereotypes in treatment of daughters

Print

PCI sends notices to newspapers for carrying ad 'camouflaged’ as headline

: Dainik Bhaskar’s #ListBadalo campaign garners 5 million views in 4 days

: HT Media's Q2FY24 revenue drops 5% YoY to Rs 427 crore

Radio

Big FM collaborates with Gulf Oil for 'Unstoppable India' campaign

: Sapphire Media wins bid to acquire Big FM

: Red FM turns blue to cheer Team India ahead of World Cup Final India-Australia match

OTT

Tata Play Binge introduces PlayFlix for premium Korean entertainment

: DistroTV and IN10 Media Network forge content and distribution partnership

: 50% of Prime Video's local language content viewership comes from non-home states: Sushant Sreeram

Interviews

Dentsu’s Merkle B2B and Posterscope India launch 3D anamorphic campaign for Lenovo

: Aim to garner 50% of our business from CX by 2026: dentsu’s Harsha Razdan

: Omnicom Advertising Services will protect and nurture the cultures of TBWA, DDB & BBDO: Aditya Kanthy

: The urgency of being ‘always on’ is the stupidest thing a brand can do: Bobby Pawar

: The last mover advantage will help us pole vault into the APAC region: Rohit Ohri

Guest Times

What impact will World Cup performance have on brand endorsement fees for Indian cricketers?

: Five campaigns that stood out this Diwali and Durga Puja

: Is the corporate brand important in the brave new world?

: Maintaining equilibrium between creativity and responsibility through ethical advertising

: Sonic Branding: Turning auditory impressions into memories

Commentary

Commentary: INDI Alliance bans 14 anchors; will TV news bodies show some spine?

: Commentary: Is ISA out to kill its member brands?

: The curious case of quid pro quo actions of former TRAI secretary SK Gupta

: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?