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Industry Briefs Sponsored Partner Content

Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz

We speak to Rana Barua, Group CEO, Havas Group India, and Sameer Tobaccowala, Chief Executive Officer of Shobiz Experiential Communications, part of Havas Group India, about their ambitions for Shobiz and expectations from the experiential space in 2022

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Cannes Lions announces launch of Creative B2B Lion

No decision yet on crypto ads ban, Cryptocurrency bill to be introduced soon: FM Nirmala Sitharaman

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: ‘Will Advertising ever have a Parag Agarwal?’
In Guest Times

: Twitter bans sharing of images and videos without consent
In Digital

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: Vector Brand Solutions reveals its Operating Leadership Team
In Advertising

: 9X Media’s CBO, Punit Pandey, takes additional charge of revenue
In Television

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: With ‘Red Notice’ shop, Netflix India gives fans the opportunity to steal and feel the adrenaline rush
In OTT

: NTO 2.0 matter adjourned to February 15 by the Supreme Court
In Television

: iCubesWire seeks to expand Vdx- Animation Studio to meet the rising demand
In Digital

: Amrish Bhargava appointed as Chief Executive Officer of Myles
In Marketing

: Tata Sky Romance to offer Hollywood hits, dubbed in Hindi, to viewers
In Television

: Pogo, the kids’ entertainment channel, now available in Telugu
In Television

: WPP acquires Cloud Commerce Group as part of its accelerated growth strategy
In Advertising

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In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?

: In-depth: Have ads lost their musical touch in the fast-paced digital world?

: In-depth: Do Crypto ads need to be more transparent in nature?

: In-depth: Do brands succumb to trolling too early?

Industry bodies divided over TRP Committee’s key recommendations

: News18 Kerala celebrates Mandala Pooja pilgrimage, offers special coverage for Sabarimala Temple

: Zee Marathi starts promoting its upcoming show Devmanus 2

: Two-day News18 India Chaupal event to begin from December 1

Glamyo Health’s digital campaign featuring actor Rajat Kapoor announced

: Digital content creator Chatpat recreates Cadbury’s ad to garner donations for SOS Children’s Villages India

: PHD names Chris Stephenson as Worldwide Chief Marketing Officer

: Curry Nation wins the brand strategy, content and conversation mandate for KisanKonnect

Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar

: Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan

: Greenstorm Global Photo Festival underway, voting open till December 15

: upGrad consolidates its three Indian subsidiaries

Digital

Tsaaro survey reveals majority of the people feel SM platforms will have to adhere to Indian privacy laws now

: Smartphone brands with strong consumer pull prone to brand reputation risk in digital space: Techarch’s BRIX

: Focus on content experience rather than just content creation, says Vineet Kanabar

: No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker

Rajnigandha Pearls’s new Anushka Sharma TVC celebrates compassion and kindness

: Actor Hrithik Roshan features in Flamingo’s new TVC campaign

: ‘India Ka Fashion Capital’ campaign’s latest avatar shows Flipkart as India’s go-to lifestyle destination

: Tata Sky’s #JingalalaLand campaign showcases people’s favourite TV memories

Print

Lokmat Media all set to host the fifth edition of ‘Lokmat Most Stylish’ Awards 2021

: Premium print inventories to be sold at 3x of the operating rate to political parties

: The indecipherable, yet intelligent print ad by slice

Radio

Big FM’s ‘Big Katha’ show gives a new spin to storytelling

: Big FM’s ‘Dhun Workouts’ initiative will empower people’s lungs and soul

: BOC asks private FM players to submit third-party audits for the broadcast of ad spots

OTT

DreamWorks and E! now available in India on Jio platforms

: Disney+ Hotstar launches educational programme for agency planners on ad solutions, online video marketing

: India's content ecosystem will drive growth of video streaming in the country: Gaurav Gandhi

There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry

: India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture

: We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R

‘Where the metaverse is going horribly wrong’

: Customer Care 2.0

: Your Groceries now delivered in Zero Minutes

: D+ve: A strong brand identity can take you places

: Go, make that safe ad instead

Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI

: Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?

: Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard