Best Media Info

Editor’s Picks

Dipstick Rising Star In-depth Discovery Women Achievers TLC Kitchen to Boardroom

Advertising Digital Marketing Print Radio Television

Cannes Lions Goafest Spikes Asia 2017

Cannes Lions 2018

In-depth: Has humour taken a backseat in advertising?

One can’t help but notice that the humour in ads seems to have reduced substantially. Brands have now become less experimental and are now talking of purposeful, emotional and functional advertising

News Flash: Anil K Nair of Digital L&K Saatchi & Saatchi joins VMLY&R India as CEO

News Flash: With IPL 2019, BARC India announces the integration of TV and OOH measurement

$News Flash: Adfest 2019: TBWA\Mumbai hits only Gold for India, Taproot wins maximum 4 Bronze$: News Flash: Adfest 2019: TBWA\Mumbai hits only Gold for India, Taproot wins maximum 4 Bronze
In Advertising

: News Flash: Audi India appoints BBH as its integrated agency
In Advertising

: Aaj Tak signs deal with Kings XI Punjab as title sponsor
In Television

: BBDO India appoints Kunal Solanki as Vice-President, Mumbai
In Advertising

: Perfetti Van Melle India launches ‘Alpenliebe Chatpata’, enters tangy fruit candy segment
In Ad Craft

: Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
In Television

: YuppTV bags digital broadcast rights of IPL 2019 for viewers outside India
In Digital

: Google, Facebook to make $176bn from advertising this year: WARC
In Digital

: Social Kinnect wins digital mandate for Raymond Custom Tailoring, Raymond Rewards
In Digital

: DDB’s new visual identity captures its essence
In Advertising

: British actor Benedict Cumberbatch is brand ambassador of Morris Garages India
In Marketing

: LF Epicurean Guild Awards 2019 culminates in Mumbai
In Television

In-depth: Will Spotify be able to recreate its international success in India?

: In-depth: Will new tariff regime, World Cup and IPL impact news channels during election season?

: In-depth: Does the consumer really have a choice in TRAI’s new tariff regime?

: In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

Goafest 2019 announces Master Jury for the Creative Abby

: Brands show the colours of unity and love this Holi

: DCMN India wins media duties for FanFight

Rishtey rebranding helps Viacom18 to explore new revenue streams and monetisation opportunities

: Discovery Channel to telecast Todd Sampson’s Body Hack 2.0 from March 25

: Zee Café launches Dwayne Johnson-inspired reality show ‘The Titan Games’

: Sony Pictures Networks India acquires media rights for Olympic Games 2020

How adidas Originals is capturing audience’s mindspace with experiential marketing

: Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%

: Wacoal to invest around Rs 100 crore over next three years in India

Digital

OMD India drives off with CarDekho’s offline media duties

: WhatsApp, NASSCOM Foundation collaborate for digital literacy trainings to tackle misinformation challenge

: Vodafone Idea and Zee5 seal content partnership

Zeel launches #WhereIsMyChannel, a campaign for its English cluster

: L'Oréal’s offline-to-online ad campaign enables women to get customised hair colour suggestions

: Joy Personal Care ropes in Mithila Palkar, Divyendu Sharma to promote its range of face wash

Print

AirAsia India seeks publisher for in-flight magazine travel360° India

: Pulwama headline row: TOI faces wrath of readers both online and offline, gets over 33,000 one star reviews on its app

: 18th edition of India Today Conclave to be held in Delhi in March

Radio

Big FM launches audio entertainment show ‘Dhun badal ke toh dekho with Vidya Balan’

: My FM revamps programming in Maharashtra after listeners’ feedback

: Big FM undergoes a complete brand revamp

Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure

: News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network

: Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami

Brandstand: ‘If it ain’t Boeing I am not going!’

: Guest Times: How Congress is losing the plot ahead of 2019 polls

: Data Diaries: Are we using the same approaches to get different answers?

Commentary: Has TRAI failed India's broadcast industry?

: Commentary: Why is Google shying away from giving access for content measurement to Ekam?

: Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact

Industry Briefs

ABP Asmita gives away ‘Asmita Sanman Puraskar 2019’

: Sportstar Aces Awards culminates on a high note

: ETMoney crosses Rs 2,000 crore of transaction in mutual fund investments