Elan Group’s Rs 100 cr marketing playbook: DIY, brand building, celebs and IPL
BCCI to review govt’s directive on tobacco, alcohol ad ban ahead of IPL opener
Rishabh Pant takes a dig at Sunil Gavaskar’s travel plans in Goibibo campaign
Sourav Ganguly turns into fierce police officer in ad film for Netflix’s new series Khakee
No space for acidity between Aakash Gupta, cricket and food in latest Eno campaign
1,097 betting and gambling websites banned in 2024: Ashwini Vaishnaw
Hero MotoCorp sees string of resignations from key senior executives
Advertising
Balancing tradition and digital, bridging generational gaps crucial for advertisers: Nielsen
16-hour-long raids on ad agencies and industry bodies fuel speculation
Ad Craft
No space for acidity between Aakash Gupta, cricket and food in latest Eno campaign
Sourav Ganguly turns into fierce police officer in ad film for Netflix’s new series Khakee
Rishabh Pant takes a dig at Sunil Gavaskar’s travel plans in Goibibo campaign
Godrej says no to pillows, cupboards, temple corners as storage spots in new campaign
Marketing
Grapes Worldwide bags digital mandate for LivWell
Elan Group’s Rs 100 cr marketing playbook: DIY, brand building, celebs and IPL
BCCI to review govt’s directive on tobacco, alcohol ad ban ahead of IPL opener
Television
16-hour-long raids on ad agencies and industry bodies fuel speculation
TRAI engages broadcasters and DPOs to overhaul broadcast regulations
Industry wary as CCI raids ad agencies, IBDF, ISA 3 days before IPL
Digital
ANI accuses ChatGPT of crawling subscriber content in copyright case
Deloitte partners with CleverTap to enhance customer engagement solutions for businesses
HiveMinds gets e-comm and retail media management mandate for Samsonite India
CCI approves Tata Sons’ acquisition of additional 10% stake in Tata Play
The Times of India appoints Vikas Purohit as CEO - New Business Ventures
A beeline of 70+ brands powers Business Today’s 33rd anniversary edition
Business Today commemorates 33rd anniversary with launch of Unstoppable@33 campaign
Navbharat Times and FCB Ulka rethink Hindi with “Barabari Ki Bhasha” campaign
Radio
Radio industry braces for overhaul as AROI welcomes TRAI’s new framework
TV Today approves sale of FM radio business to Creative Channel for Rs 20 crore
Real estate leads radio ad volumes with a 15% share: TAM AdEx report
Insights
Non-FCT strategies strong alternatives to traditional ads on IPL: Report
MSMEs warn of ad targeting risks amid evolving data regulations: Study
A cheat sheet for creators and marketers looking to tap into Gen Z’s world
Guest Times
From ads to experiences: Why brands win with immersive marketing
How storytelling is elevating sexual wellness marketing
From Tendulkar to Gill: MRF’s proven formula for cricket endorsements