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BuzzInContent Awards

In-depth: What it takes for a foreign MNC to be perceived as ‘local’

BestMediaInfo.com finds out how foreign brands can be another Bata or Maruti in India and why ‘making’ in India isn’t enough for them to be accepted as local

43 finalists from India at The One Show 2020

McCann Worldgroup India wins Bronze in Effective Innovation category at WARC Awards 2020

: News Flash: Sakal Papers to pull down shutters on Sakal Times and Gomantak Times
In Print

: Are you confused where to donate?
In Guest Times

: Burger King bails out failed experiments of amateur chefs with a free whopper
In Ad Craft

: Look good with Godrej Expert Rich Crème, says brand in a digital post featuring Karan Johar
In Digital

: Companies to focus on smaller, distributed office spaces after lockdown, says Embassy Group's Vineet Singh
In Marketing

: MTV India awards social media mandate to #Arm Worldwide
In Digital

: Gozoop wins digital customer service mandate for Oppo
In Digital

: GoQuest Digital Studio’s ‘The driving force’ is now streaming on Disney+Hotstar
In OTT

: Tata Sky Binge associates with ShemarooMe to bring the best of Hindi classic and regional entertainment
In Television

: HT Media sacks over 100 staff
In Print

: Kent RO Chairman Mahesh Gupta apologises for biased and classist ad targeting house helps
In Marketing

In-depth

In-depth: How brands are silently preparing for a post-Covid world

: In-depth: Covid-19 disrupts creative pitching — how agencies are coping up

: In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties

: #CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds

Colors Tamil brings fresh content during lockdown, launches supernatural fiction show ‘Mangalya Dosham’

: Sony Music India hires Rajat Kakar as Managing Director

: Discovery pulls in actors to provide voice-overs for ‘Wild Karnataka’ documentary on World Environment Day

: The curious case of dramatic increase in viewership for Star Plus beating lockdown blues

News Flash: Essence appointed integrated media agency of record for Games24x7

: IAA India Chapter and Havas Group India create fundraising campaign for Bengal and Odisha, reeling under double disaster

: Registrations open for adidas’ virtual sports event #HomeTeamHero challenge

: TBWA Mumbai wins the only medal for India at ADC Awards

Vanesa Care launches ‘Hand In Hand’ hand sanitiser and instant hand cleanser

: Amandeep Singh Bhan is Senior Vice-President, Strategic Partnerships of Moglix

: Jayant Kapre joins Avon as Managing Director for India

: Gozoop bags integrated marketing mandate for SterloMax

Digital

FoxyMoron bags AO Smith’s digital mandate

: Liqvd Asia appoints Sagnik Ghosh as Managing Partner

: How to move to outcomes in 2020 with new-age programmatic

: VMLY&R bags Colgate-Palmolive’s digital communication mandate

Curry Nation gives Indian touch to presentation on post-Covid consumer behaviour

: Aegon Life Insurance urges to take a pledge to protect doctors who protect us

: Pampers' #WelcomeToTheWorld campaign is a message of hope from a mother for her newborn

: Nothing can stop us with #FlightsOfImagination, says Air Asia

Print

In-depth: All it takes to make Indian Readership Survey more robust

: Deccan Herald finds a silver lining through its ‘Spread Kindness’ campaign

: TOI+HT now have 15.43 lakh readers in Delhi — MRUC’s latest data leaves industry confused

Radio

Partnership with Spotify opens additional avenues of revenue for us, says Big FM’s Sunil Kumaran

: Spotify now has 15 original podcasts for its listeners

: Red FM and Penguin India comes up with a new podcast ‘Hooked on Books’

OTT

SonyLIV 2.0 starts premium subscription in June; Applause Entertainment’s four shows among launch line-up

: Zee Entertainment embraces remote tech solutions to create content and entertain consumers amid lockdown

: Animated series ‘Family Guys’ on Disney+ Hotstar Premium with its razor-sharp satirical humour

Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma

: Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin

: Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji

Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’

: Eid Mubarak: If it’s Eid, it must be biryani

: Is Paatal Lok your ticket to heaven?

: Asian Paints, stop bragging about salary hikes

: Why PVR does not deserve our sympathy

Commentary: Do consumers really care about brands when bare essential is top priority?

: Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?

: Commentary: Why seeking suspension of TV ratings is a bad idea

: Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise