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Industry Briefs Sponsored Partner Content

Indian media industry back in business after touching lowest levels during pandemic

With increasing advertising spends and soaring readership and viewership, the ‘acche din’ of Indian media is back, say experts

With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign

Marketers discuss impact of pandemic and optimism around festive season

Advertisement

: Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
In OTT

: Olympic gold medallist Neeraj Chopra joins Jim Sarbh in Cred’s new campaign
In Ad Craft

Advertisement

: Fatmen creates campaign for Khatabook featuring MS Dhoni
In Ad Craft

: Zee News thanks its viewers with ‘trust campaign’
In Television

: NDTV denies buyout by Adani Group
In Television

: Havas Creative Group India appoints Amish Sabharwal as Senior ECD and Creative Head of Digital Experience
In Advertising

: Leverage Edu appoints Ambesh Tiwari as Chief Marketing Officer
In Marketing

: Enormous joins US-based marketing company Stagwell’s global affiliate network
In Advertising

: Google TV may soon offer TV channels for free
In Digital

: Nodwin Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for Rs 73 Crores
In Digital

: Divya Bhaskar celebrates its 17 years in Baroda with a ‘special thematic confluence anniversary edition’
In Print

: Tata Sky Binge adds two new OTT apps, total number of partner apps on platform rises to 13
In OTT

: Dabur forays into new category, launches Dabur Vatika Face Wash range
In Marketing

: Sri Adhikari Brothers Group Partners with DistroTV to reach UK, Europe and US
In Television

: Online music fiesta ‘Dugga Dugga Festival’ returns on Red FM
In Digital

Advertisment

In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction

: In-depth: Why brands are investing heavily in regional ad films

: In-depth: Jewellery brands to increase ad spends by 30% this festive season

: In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level

News18 HSM Network launches contest ‘Hindi Ke Samrat’ on Hindi Diwas

: If Gen Z is your audience, you must understand what they are going through: Anshul Ailawadi of MTV

: ET Now concludes the 9th Season of Leaders of Tomorrow Awards and Conclave

: Adani's media foray: What is on the cards

The backstory of how Cadbury recreated its iconic cricket ad from the 90s

: Zee5’s #HelmetOn campaign reaches 85 mn+ audiences, breaks taboo around condoms usage

: Umang Puri joins FoxyMoron as Creative Director, North

: Lodestar UM gets Birla Fertility and IVF Media AOR

E-commerce dominates IPL 2021, followed by durables and automobiles: Havas Media Group’s Hi-Cricket study

: Why the fashion apparel industry has a ‘plus-size problem’

: It is high time for pan masala brands to reinvent their ads, say experts

: Parle Products forays into cereal category with Hide & Seek Fills

Digital

E-commerce dominates IPL 2021, followed by durables and automobiles: Havas Media Group’s Hi-Cricket study

: Social growth and m-commerce drive mobile advertising spend to $62bn in APAC

: Sanjay Pugalia quits Quint as President and Editorial Director

: Sephora India retains RepIndia as its social media partner

Modern Indian wear brand Indya names Shraddha Kapoor as its first brand ambassador, unveils campaign

: FCB Interface shows Ajay Devgn’s iconic stunt with new Mahindra Furio 7 range

: Cadbury and Ogilvy India recreate iconic campaign ‘Asli swad zindagi ka’

: Eggfirst’s ‘Fino matlab Fikar Not’ campaign starring Pankaj Tripathi positions Fino Payment Bank as a friendly local banker

Print

Reality check: How is print media recovering after the second Covid wave?

: Marketing mistakes: Why so much fuss over UP's newspaper advertorial goof-up

: Print emerges as one of the credible mediums to influence brand perception - from quality to price to trust

Radio

Mirchi rebrands spoken word and storytelling platform Mirchi Scribbled to Mirchi Mehfil

: How Spinny built its brand on the power of radio

: Fever Network launches festive campaign ‘Dil Se Festive’ with various initiatives

OTT

Disney+ Hotstar forays into Telugu entertainment

: Zee5’s #HelmetOn campaign reaches 85 mn+ audiences, breaks taboo around condoms usage

: Netflix India goes all guns blazing to promote latest season of Money Heist

Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch

: No brand can build brand value without advertising in TOI and ET, feels Partha Sinha of Times Group

: How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform

Is tokenism the latest variant of Dairy Milk?

: The next generation will be compared to Aggie and Paddy, which is unfair but they will have to live with it: KV Sridhar on their exit from Taproot

: How much more do you want to know?

: D+ve: Fundamentals of Good Design

: The agency and client power dynamic

Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?

: Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard

: Alternative view: Print is not going anywhere yet

: Commentary: Big tech can't run their own government; social media platforms must follow Indian rules