News as it is - NewsDrum.in

Best Media Info

Special

Commentary Guest Times Rising Star In-depth

Interviews

Advertising Digital Marketing Print Radio Television

Events

Cannes Lions Goafest Goafest 2023

Misc

Industry Briefs

Partner Content

Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar

Gangadhar aka Gangs, Co-Founder and Group Chief Executive Officer, Quotient Ventures, shared that people should not look at things through the lens of “Human vs Machine” but “Human with Machine”

D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders

Wavemaker India wins Reckitt's media mandate worth Rs 1,600 crore

Advertisment

: Ashish Bhasin partners with Haresh Nayak’s Connect Network Inc to help grow the company
In Advertising

: Disney Star clocks 44% YoY increase in IPL playoffs' ratings; surpasses 2020 record
In Television

: OnePlus India CEO Navnit Nakra moves on
In Marketing

Advertisement

: Enormous hires Neha Singh as a Group Business Head
In Advertising

: Meta’s Dilpreeta Vasudeva moves on after 11 months of association
In Marketing

: Nestle Maggi enters digital collectible space with Onerare Foodverse
In Digital

: Sociowash renews digital mandate with Viacom18’s YME cluster
In Digital

: BT Tech Today Congress to bring together thought leaders and influencers, showcase tech trends
In Digital

: MTV announces Season 19 of youth adventure reality show MTV Roadies – ‘Karm ya Kaand’
In Television

: MMA Global India concludes ‘MMA Impact India 2023’ event
In Marketing

: Creativeland Asia Network acquires 62% stake in London-based Creators Inc; launches Creativeland Studios
In Advertising

: IndiaDotcom Digital launches video-first entertainment platform ‘ScreenBox’
In Digital

: Kotak Life launches gamified campaign in partnership with iProspect and Vserv AudiencePro
In Marketing

: 12 crore viewers watched IPL final match on JioCinema
In OTT

: BeatO appoints Tata 1mg’s Priyang Agarwal as VP- Marketing
In Marketing

: id8 Media Solutions wins integrated media mandate for Amore Gelato
In Advertising

: Pet food brand Drools onboards Kiara Advani as brand ambassador
In Marketing

: Chennai Super Kings get top spot in fandom: Rediffusion Red Lab
In Marketing

Advertisement

Goafest 2023

Nick Law shares 7 principles for future of creativity being deployed at Accenture Song

: Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani

: Awards are the real dipsticks: Leo Burnett’s Rajdeepak Das

: Upselling to clients can solve the issue of dwindling media agencies’ revenues, says Navin Khemka

Television

GoodTimes to present ‘The Great Indian Pizza Adventure’ series featuring Chef Jasper Reid

: History TV18 explores impact of PM Modi’s radio programme ‘Mann Ki Baat’ in new documentary

: India Today Group secures top spot in CTV news segment: Comscore

: CNBC-TV18 to present the Hyderabad chapter of ‘Future. Female. Forward - The Women’s Collective’

Advertising

mSix&Partners wins ManipalCigna Health Insurance’s integrated media mandate

: Publicis Commerce India appoints Anshul Garg as Managing Partner

: Cannes Lions 2023: Here’s how the agencies in India are gearing up for maximal recognition

: D&AD Awards 2023: Indian agencies bring home 15 pencils

Marketing

Chalkboard Entertainment launches its non-fiction arm with Shiv Sethuraman as Head

: Sony YAY! to bring ‘The Giant Wheel Festival’ to Mumbai

: TCS, Reliance Industries and Infosys lead Interbrand's top 50 most valuable brands list

: GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers

Digital

iCubesWire forecasts revenue of Rs 350 crore for this year; announces global expansion plan

: HerZindagi and OnlyMyHealth celebrate ‘Period Party’ to mark Menstrual Hygiene Day

: YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report

: Harsh Jain elected IAMAI Chairman for two year-term

Ad Craft

Milind Soman urges people to quit smoking #OneStepAtATime in 2baconil’s new campaign

: PlayerzPot launches #TalentKiValue campaign featuring brand ambassador Rashmika Mandanna

: Rajkummar Rao asks “Save Kiya Kya?” in Syska’s new campaign for BLDC fans range

: Sleepyhead’s new campaign puts forth the “Homes Don’t Judge” idea for Gen Zs

Print

Jagran Prakashan’s revenue up 14.86% to Rs 1,856.17 crore in FY23

: Industry leaders press for IRS; say ABC not an alternative currency for print

: TOI's "Saving Our Stripes" campaign aims to raise awareness for Tiger conservation

Radio

Big FM culminates its ‘Sutta Chhod De Na Yaar’ initiative on World No-Tobacco Day

: Mirchi and Radio City unite to mark 20 years of Radio in Delhi through #20saalbemisaal program

: Magic FM to host Marathi musical evening - ‘Jallosh’

OTT

Centre makes carrying anti-tobacco warnings mandatory for OTTs

: OTT content doesn’t influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey

: KC Global ties up with Prime Video to bring Japanese entertainment through ‘Animax + Gem’ to India

Interviews

Sociowash bags Anytime Fitness’s social media mandate

: TRAI releases consultation paper on FM radio broadcasting issues

: Disney cuts 7,000 jobs globally

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

: Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

Guest Times

What local trains and fish markets can teach Performance Marketing?

: Three ways to break the mundane, templatised real estate advertising trends

: Identifying efficient supply paths to maximise the effectiveness of programmatic advertising

: Samantha versus Arpita. Who will win the gender wars?

: The people-first approach can make you win in the long run

Commentary

The curious case of quid pro quo actions of former TRAI secretary SK Gupta

: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?