DD Freedish e-auction LIVE: India TV, TV9 Bharatvarsh win slots for Rs 8.25 crore in Round 5
Advertisers brace for rate hike as JioHotstar exits 'completely free' viewing
Advertising
Love is in the air (and in the ads): A roundup of Valentine's Day brand campaigns
Maharashtra govt approves Rs 100 cr for 200 LED hoardings, eyes Rs 25-30 cr annual revenue
Ad Craft
Sprite brings back ‘Thand rakh’ vibe with Sharvari, Varun Tej, Vedang Raina, Dev Adhikari
This campaign puts a unique spin on every day, high-temp situations that happen on the go, capturing the essence of how today’s youth tackle these challenges with wit, humour, and a refreshing bottle of Sprite
Nitesh Tiwari directs Dream11’s campaign for the Champions Trophy
Thums Up brings SRK and Allu Arjun together for ‘Dum Hai Toh Dikha' campaign
Marketing
Unilever’s marketing spend hits €900 mn in 2024, highest increase in over a decade
Sintex becomes Associate sponsor for Women’s Premier League 2025
Television
DD Freedish e-auction LIVE: India TV, TV9 Bharatvarsh win slots for Rs 8.25 crore in Round 5
Aaj Tak, GNT win DD Freedish slots for Rs 8.1 crore and Rs 8.15 crore in Round 5
Digital
T-Series, Saregama, Sony join forces in copyright lawsuit against OpenAI
Audi India and PHD Media tie up with Huella to launch Q7 facelift with CTV campaign
Navbharat Times new campaign celebrates those who dare to dream and act
HT Media bets on digital, AFE to offset print declines
Radio
Real estate leads radio ad volumes with a 15% share: TAM AdEx report
TAM AdEx report also highlights a growing trend of new advertisers using peak listening hours on the radio. It identifies two groups: consistent radio advertisers and "exclusive" advertisers—those new to the medium in 2024