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Negotiating an IPL sponsorship deal with Star India? Here’s how you can make the most

The network, which is selling ad inventory at 30% premium over last year, may get more associate and co-presenting sponsors for the upcoming season of the Indian Premier League as advertisers are pressing to reduce overall ad inventory per game

DB Corp posts a loss of Rs 48 crore in Q1FY21

Why Sanjay Dutt must live forever

: Duroflex puts safety first in its new campaign for Onam
In Ad Craft

: Khimji Jewels launches jewellery range ‘Collection Me’, unveils TVC
In Ad Craft

: 43% respondents to reduce big-ticket spends across categories like automobile, travel and consumer durables: EY Study
In Marketing

: Havas Media hires Sanchita Roy as Head of West India
In Advertising

: Tech company Affle to acquire strategic stake in Bobble AI
In Digital

: TheSmallBigIdea bags social media duties for Universal Music India
In Digital

: Gozoop elevates Amyn Ghadiali to VP, Business and Strategy
In Marketing

: BharatPe appoints Suhail Sameer as Group President
In Digital

: ABP Majha and UNICEF initiate donation drive to support families affected by Covid-19
In Television

: Pradeep Dwivedi replaces Ramesh Narayan as VP and Area Director for IAA Asia Pacific
In Advertising

: Star Movies set to take viewers on a nostalgia trip with ‘Back to the 90s’
In Television

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In-depth

In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment

: In-depth: Are local brands eating into share of bigger brands amid pandemic?

: In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing

: In-depth: FMCG sales move in fast lane but brands go slow on advertising

What slowdown? Star hikes IPL spot ad rates by 30%

: Tata Sky pays tribute to its longstanding customers on its 14th anniversary

: Zee Café celebrates 20 years of ‘We-Time’ moments

: Bombay HC to pronounce final order on August 24 in TRAI vs broadcasters' case on NTO 2.0

Abhik Santara’s atom network wins branding and creative mandate for Davinta Financial Services

: DCMN India to work on performance-led TV campaigns for upGrad

: Spikes Asia brings 2021 Spikes Awards forward to February next year

: Cheil India promotes Sourav Ray as Chief Strategy Officer

Aditya Birla Group’s Linen Club unveils new brand identity and logo

: Pine Labs appoints Gayatri Rath as Chief Marketing and Communications Officer

: Melange by Lifestyle announces Deepika Padukone as brand ambassador, launches ‘Work from Home’ collection

: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year

Digital

Here’s how ‘Sima Roast’ Instagram AR filter is trending in India and abroad

: L’Oréal Paris partners with Kalki Koechlin to show it’s not tough to colour hair at home

: Indigo Consulting bags L’Oreal Paris’ digital mandate

: Kinnect bags Old Spice India’s digital creative mandate

L’Oréal Paris partners with Kalki Koechlin to show it’s not tough to colour hair at home

: Chef Sanjeev Kapoor informs consumers on benefits of natural oils in spices in Tata Sampann #SpiceUpYourHealth campaign

: Amazon India’s ‘Itna Aasan hai’ campaign shows how moving business online is easy

: PhonePe salutes resilient spirit of India in its campaign

Print

TV Today shuts Mail Today newspaper

: HT Media consolidated revenues down 59% in Q1FY21

: Advertisers’ interest in print isn’t lost, waiting for consumer sentiment to recover, says TOI’s Sanjeev Bhargava

Radio

Radio One launches new show ‘Night Shift’ with retro hits

: Fever Network launches ‘Bounce Back Bharat - Radio’s First Digital Conclave’ campaign

: Big FM associates with Gulf Oil, celebrates Raksha Bandhan with ‘Suraksha Bandhan’ season 2

OTT

Tata Sky Binge strengthens OTT play with the addition of Voot Select and Voot Kids

: Voot among top-10 brands in Talkwalker’s World’s Most Loved Brands of 2020

: Huge potential for OTT players in Tier 2, 3 and 4 markets, says Nachiket Pantvaidya of ALTBalaji

Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee

: The only thing that is increasing nowadays is client expectations, say Publicis Worldwide NCDs Vikash Chemjong and Basabjit Mazumdar

: Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India

The engine roars again with a digital shift to car buying

: How digital skills transform small businesses

: Will home chefs transform our dining culture?

: Say bye to Job Satisfaction. Welcome back Job Security.

: Is Digital Marketing killing Marketing Strategy?

Commentary: Another shakeup at BARC — but who is behind it?

: Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due

: Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted

: Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers