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Cannes Lions Goafest Spikes Asia 2017

Cannes Lions 2019

Guest Times

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Star India shatters viewership records this cricket world cup but did it meet revenue targets?

Even though India was not in the final, the broadcast network witnessed a positive response from both viewers and advertisers

Vodafone Idea brings back Asha and Bala to reach out to audiences

Publicis Media appoints Anil Pandit as Programmatic Head

: DB Corp reports drop in net profit and revenues in Q1FY20
In Print

: Colgate-Palmolive’s ad spends up by 5.4% in Q1 FY2019-20 over Q1 of FY18-19
In Marketing

: IGP.com partners with The Womb, rolls out first multi-platform international campaign for Raksha Bandhan
In Ad Craft

: Tanishq partners with OMI to showcase ‘Ahalya’ collection outdoors
In OOH

: Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
In Television

: Flashed Yesterday: ZEEL launches &xplorHD
In Television

: Flashed Yesterday: Times Network elevates Nikhil Gandhi, Jagdish Mulchandani and Vivek Srivastava
In Television

: MTV sends strong message against unrealistic career expectations with new brand film
In Television

: Ebix acquires Yatra.com
In Digital

: Star India extends health insurance cover to the partners of LGBT+ employees
In Television

: Shalimar Paints’ ‘Har Rang Khoobsurat’ campaign celebrates harmony
In Advertising

Cannes Lions 2019

Getting consumer insights becoming difficult because of lack of data and investment, says Brian Wieser of GroupM

: Cannes Lions 2019: 29 Grand Prix winners that stood out across all categories

: Ogilvy India is back to growth, says Ogilvy Worldwide CEO John Seifert

: Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry

In-depth: Why advertisers are making a beeline for regional TV

: In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands

: In-depth: Viewership from landing page – how does it impact advertisers?

: In-depth: Landing page not illegal – the way ahead

Programmatic advertising: More value for brands at a lower cost

: AdsWizz appoints Httpool as ad sales partner in India

: The Advertising Club announces 2nd edition of 'D-Code'

: Propaganda India goes with Publicis, becomes Saatchi & Saatchi Propagate

Colors Bangla launches new family game show Adal Badal

: Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

: Discovery India announces organisational restructuring

: TV18 posts Rs 23-cr net profit in Q1FY20, Network18’s loss widens

Sarthak Seth joins Tata Realty & Infrastructure Limited as VP and CMO

: Coca-Cola rides on cricket to engage with consumers, both online and offline

: Oppo strengthens India leadership, appoints Sumit Walia as VP, Product & Marketing

: Coca-Cola India & South West Asia rejigs leadership team

Digital

Zee5 appoints Yogesh Manwani as Head, News & Stories

: Games2win hires Angelo Lobo as Creative Director

: Blink Digital wins Nayara Energy’s integrated digital business

: Mathrubhumi's Kerala 2.0 conclave to be held today

Publicis Beehive wins media mandate of Wellman, unveils campaign featuring Virat Kohli

: Bausch and Lomb India urges youth to ditch frames and switch to iconnect contact lenses

: Reliance General Insurance relives childhood cricket memories in new spot

Print

Inext creates buzz among readers with a new campaign for ‘Inext Hitlist’

: Newspapers must relook at revenue model, put in place cost-optimisation measures: Lakshmi Menon, The New Indian Express

: 10% customs duty on newsprint will break industry's back, say India's top newspapers

Radio

Radio One hikes ad rates by 30% after coming to HT’s stable

: Red FM wins three Bronze at NYF Radio Awards 2019, Big FM bags two

: Red FM launches ‘Red Indies’ to promote independent music

Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics

: Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM

Brandstand: Business before Brand – The shift is clear

: Guest Times: How to generate real leads for your business

: Brandstand: The Party has won. Let the party begin

Commentary: Why doesn’t BARC want to filter out the landing page outliers?

: Commentary: Confident MRUC isn't taking IRS criticism lying down this time

: Commentary: Has TRAI failed India's broadcast industry?