Best Media Info

Editor’s Picks

Commentary Dipstick Rising Star In-depth

Advertising Digital Marketing Print Radio Television

Cannes Lions Goafest Spikes Asia 2017

Cannes Lions 2019

Brick by brick, how Housing.com is rebuilding itself

Realty portal Housing.com has gone through the entire lifecycle of an emerging business—starting as a disruptor in the online realty space, to making a crash landing in 2015, and then picking up pieces to turn itself into a viable business proposition. BestMediaInfo.com speaks with Snehil Gautam, Head of Marketing & Growth at Housing.com, Proptiger.com and Makaan.com to find out what lies ahead for the company

Ogilvy India is back to growth, says Ogilvy Worldwide CEO John Seifert

In Cannes Lions 2019

Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry

In Cannes Lions 2019

: Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
In Cannes Lions 2019

: Red FM wins three Bronze at NYF Radio Awards 2019, Big FM bags two
In Radio

: Durex unveils #ComeTogether campaign, conceptualised by Havas Creative
In Ad Craft

: Taking car insurance can be quick and easy, says Acko
In Ad Craft

: Apis India awards media mandate to dentsu X
In Advertising

: VMLY&R India appoints Ajay Ravindran as Director, Strategy and Planning
In Advertising

: Geometry Encompass hires Rahul Karwa as Chief Operating Officer, West
In Marketing

: Society Tea forays into a new category with a new brand ‘Spice Secrets’
In Marketing

: Colors Infinity presents BFFs With Vogue
In Television

Cannes Lions 2019

Cannes Lions 2019: Underdogs shine amid India’s dismal outing

: Cannes Lions 2019: FCB Ulka hits a Gold for India, finally

: Cannes Lions 2019: Facebook is very serious about protecting user data, says Sheryl Sandberg of Facebook

: Cannes Lions 2019: People crave for entertainment with meaningful content

In-depth: Viewership from landing page – how does it impact advertisers?

: In-depth: Landing page not illegal – the way ahead

: In-depth: Has the dust settled on TRAI’s new tariff order?

: In-depth: What makes consumers love a brand

Does India’s ad industry provide workplace equality to LGBT employees?

: Fulcro hires Brijesh Parmar as Executive Creative Director, Art

: Ambar Sharan Lal joins ADK Fortune as Vice-President and Business Director

: Cheil Worldwide India’s Prerna Mehra is on The One Club’s Global Young Guns 17 Jury

Viacom18 Studios, Aamir Khan Productions announce film inspired by Oscar-winning classic, ‘Forrest Gump’

: Epic TV announces content partnership with SonyLiv

: See the glory of horse regiment in History TV18’s ‘61st Cavalry - India’s Horse Warriors’

: ET Now completes a decade

Alison Lewis steps down as Johnson & Johnson Global Chief Marketing Officer after six years

: Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass

: WPP and iHeartMedia launch ‘Project Listen’

: Reckitt Benckiser brings in Laxman Narasimhan as CEO

Digital

Zee5 partners with DViO Digital to drive its social media strategy for APAC, MENA and Europe

: Mars Wrigley Confectionery launches Juicy Fruit Chewing Gum, strengthens portfolio in India

: Dailyhunt acquires Local Play to boost hyperlocal presence

: Bumble launches ‘Find Them On Bumble Bizz’, honours inspiring Indian women

With #ParksNotParking campaign, Uber urges people to convert parking areas into parks

: Subway creates buzz about its new Loaded Signature Wraps in new spot

: Say it, See it through Mi LED TVs

Print

Firstpost shuts print edition after four months of operations

: People will pay for good content; newspaper subscription model has growth potential

: HT revamps school edition in Delhi-NCR

Radio

Red FM launches ‘Red Indies’ to promote independent music

: India secures 33 shortlists at 2019 NYF Radio Awards

: Music show VYRL Fever Top 10 is 19 episodes old

OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster

: Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn

: Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM

Brandstand: Business before Brand – The shift is clear

: Guest Times: How to generate real leads for your business

: Brandstand: The Party has won. Let the party begin

Commentary: Why doesn’t BARC want to filter out the landing page outliers?

: Commentary: Confident MRUC isn't taking IRS criticism lying down this time

: Commentary: Has TRAI failed India's broadcast industry?