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BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels

Months before the launch of OOH services for the first time in 2018, the joint industry body launched the “PreView” service with Star India as the first customer to get the viewership data a week before the rest of the world

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Disney Star ropes in 13 sponsors for Indian Premier League 2023
Disney Star ropes in 13 sponsors for Indian Premier League 2023
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
Abbys is to be held from May 24-26 at Goafest
Abbys is to be held from May 24-26 at Goafest
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Zee Entertainment settles disputes with IndusInd Bank
Zee Entertainment settles disputes with IndusInd Bank
Tata Tiago.ev becomes official partner for IPL 2023
Tata Tiago.ev becomes official partner for IPL 2023
Microsoft ‘exploring’ putting ads in the responses given by Bing Chat
Microsoft ‘exploring’ putting ads in the responses given by Bing Chat
Bisleri decks up Western Express Highway metro station in its brand avatar
Bisleri decks up Western Express Highway metro station in its brand avatar
In OOH
Royal Challengers Bangalore to showcase exclusive content featuring its players on JioCinema
Royal Challengers Bangalore to showcase exclusive content featuring its players on JioCinema
In OTT
Redseer releases top 25 digital disruptors rankings for 2022
Redseer releases top 25 digital disruptors rankings for 2022
Positive early momentum for e-commerce, fintech and gaming mobile apps in 2023: Adjust
Positive early momentum for e-commerce, fintech and gaming mobile apps in 2023: Adjust
Pogo and Discovery Kids to celebrate April Fool’s Day with 'Titoo’ and ‘Fukrey Boyzzz’ specials
Pogo and Discovery Kids to celebrate April Fool’s Day with 'Titoo’ and ‘Fukrey Boyzzz’ specials
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
Network18's Green Ribbon Champions event puts focus on building a greener future for all
Network18's Green Ribbon Champions event puts focus on building a greener future for all
Zee News and Film Critics Guild jointly host Critics Choice Awards
Zee News and Film Critics Guild jointly host Critics Choice Awards
News18 Rajasthan honours brave warriors of the state at ‘Shoorveer Samman’
News18 Rajasthan honours brave warriors of the state at ‘Shoorveer Samman’
Wunderman Thompson India wins brand building mandate for Tata Astrum Super
Wunderman Thompson India wins brand building mandate for Tata Astrum Super
Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services
Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services
Unacademy to furlough another 12% of its workforce
Unacademy to furlough another 12% of its workforce
Anish Varghese moves on from Liqvd Asia
Anish Varghese moves on from Liqvd Asia
Good Glamm Group to enter men’s personal care and wellness category in JV with Akshay Kumar
Good Glamm Group to enter men’s personal care and wellness category in JV with Akshay Kumar
IN10 Media Network’s second Hindi GEC Nazara to go on air on April 1
IN10 Media Network’s second Hindi GEC Nazara to go on air on April 1
Valvoline’s #2000kmZyadaKaVaada campaign promises the guarantee of extra to bikers
Valvoline’s #2000kmZyadaKaVaada campaign promises the guarantee of extra to bikers
Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle