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In-depth: Why Indian adex remains repressed compared to other global markets

The latest BCG-CII report mentions Indian ad spends as a percentage of GDP as the lowest in the world. Despite impressive growth, why does the industry fail to make a mark on the global stage? BestMediaInfo tries to find out the possible reasons

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HUL’s Q3 FY22 ad spend down by 14% YoY
HUL’s Q3 FY22 ad spend down by 14% YoY
History TV18 launches Season 8 of OMG! Yeh Mera India
History TV18 launches Season 8 of OMG! Yeh Mera India
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News genre's 17-month wait for TRPs to end on March 17
News genre's 17-month wait for TRPs to end on March 17
Rediffusion wins the creative account of Nippon India Mutual Fund
Rediffusion wins the creative account of Nippon India Mutual Fund
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Digital media mandate for CavinKare’s Spinz, Nyle and Chik goes to Schbang
Digital media mandate for CavinKare’s Spinz, Nyle and Chik goes to Schbang
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School EdTech unicorn Lead’s campaign aims to boost admissions in affordable private schools
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Famous Innovations gears up for a busy 2022 with ‘42 hirings’
Raja Rajamannar, Rob Reilly and Daryl Lee among 29 Jury Presidents for Cannes Lions 2022
Raja Rajamannar, Rob Reilly and Daryl Lee among 29 Jury Presidents for Cannes Lions 2022
LT Foods appoints Dabur India’s KG Subramaniam as Head of Marketing
LT Foods appoints Dabur India’s KG Subramaniam as Head of Marketing
The Walt Disney Company appoints Mani Rangarajan as Head - Finance and Strategy in India
The Walt Disney Company appoints Mani Rangarajan as Head - Finance and Strategy in India
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Logicserve Digital clocks ‘55% CAGR over the last 6 years’
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Agro Tech Foods launches TVC to announce the new ‘Sundrop Duo’
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Hair removal brand Nair launches in India; ropes in actor Mrunal Thakur as brand ambassador
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“Don’t violate RP Act; publish paid news”: PCI advises print media ahead of Assembly polls
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Sony Sports Networks’ “WWE Superstars with Rana Daggubati” is a treat for Indian wrestling fans
Memechat launches NFT marketplace for memes ‘The Meme Club’
Memechat launches NFT marketplace for memes ‘The Meme Club’
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Growth Marketing company ET Medialabs bags Kapiva’s Performance Branding mandate
ET Money comes up with a new branding strategy; revamps app, brand identity & logo
ET Money comes up with a new branding strategy; revamps app, brand identity & logo
Britannia Cheese’s new campaign highlights the importance of quality protein consumption for children
Britannia Cheese’s new campaign highlights the importance of quality protein consumption for children
Social crypto-token GARI’s day one trading volume crosses Rs 750 crores
Social crypto-token GARI’s day one trading volume crosses Rs 750 crores
News18 India’s ‘Mahapoll’ aims to present detailed analysis of Opinion polls ahead of the upcoming Assembly elections
News18 India’s ‘Mahapoll’ aims to present detailed analysis of Opinion polls ahead of the upcoming Assembly elections
Tata Tea Agni’s campaign showcases ‘Josh’ of 3 Indian Women’s Hockey team players
Tata Tea Agni’s campaign showcases ‘Josh’ of 3 Indian Women’s Hockey team players
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