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Aarti Nagpal Advertising

Aarti Nagpal becomes FCB Group India’s new chief talent officer

Before this, she was associated with Publicis Groupe in the role of SVP and Head of Talent for Leo Burnett and BBH

By BestMediaInfo Bureau
Oct 08, 2024 16:57 IST 1 Min read
Rediffusion Advertising

Rediffusion extends job offers to W+K employees after India shutdown

By BestMediaInfo Bureau
Oct 08, 2024 13:35 IST 1Min read
Abhirup Datta Advertising

Dentsu India appoints Abhirup Datta as CEO of its Performance Media Solutions

By BestMediaInfo Bureau
Oct 08, 2024 13:00 IST 1 Min read
82-5-Communications-gets-Vadilals-mandate Advertising
82.5 Communications bags Vadilal’s creative mandate
By BestMediaInfo Bureau
Oct 08, 2024 10:41 IST 2 Min read
Diageo Enormous creative mandate Advertising
Diageo renews partnership with Enormous Brands for five of its brands
By BestMediaInfo Bureau
Oct 08, 2024 09:07 IST 1 Min read

Ad Craft

Bajaj-Lightings-film Ad Craft

Bajaj Lighting's latest ad proves it doesn't just illuminate spaces—it elevates experiences

The campaign’s latest film, directed by the creative agency McCann, targets the new-age customer by offering them a versatile range of lighting solutions

By BestMediaInfo Bureau
Oct 08, 2024 17:12 IST 2 Min read
Mastercard MS Dhoni campaign Ad Craft

Play safe, pay safe and always stay safe: Mastercard’s new campaign starring MS Dhoni

By BestMediaInfo Bureau
Oct 08, 2024 10:59 IST 2Min read
IGPs-Diwali-ad Ad Craft

Timely gifts save the kingdom and the king’s job in IGP’s Diwali ad

By BestMediaInfo Bureau
Oct 08, 2024 10:48 IST 2 Min read
bird influencer Ad Craft
With India’s first bird influencer: Greenply’s latest campaign focuses on healthy and safe interiors
By BestMediaInfo Bureau
Oct 07, 2024 10:50 IST 3 Min read
Hyundai-Super-Delight Ad Craft
Hyundai’s big festive push offers “Super Delight Days” across mediums
By BestMediaInfo Bureau
Oct 07, 2024 10:43 IST 2 Min read

Marketing

BELLAVITA-Official-Co-Sponsor-for-Bigg-Boss-Season-18 Television

Bellavita is officially the co-sponsor for Bigg Boss season 18

Throughout the season, Bellavita’s wide range​ оf perfumes will​ be featured​ as​ a part​ оf key moments​ іn the Bigg Boss house, appearing on weekdays at 10 PM and weekends at 9:30 PM оn COLORS TV.

By BestMediaInfo Bureau
Oct 08, 2024 17:03 IST 3 Min read
Tripti Dimri Marketing

Forever New announces Triptii Dimri as their global brand ambassador

By BestMediaInfo Bureau
Oct 08, 2024 13:21 IST 2Min read
sports-marketing Marketing

Will sports boost festive ad spends despite no Cricket Men’s World Cup?

By BestMediaInfo Bureau
Oct 08, 2024 10:54 IST 5 Min read
Harsha V Agarwal Marketing
‘Emami eyes further acquisitions in D2C space, targeting sectors like nutrition, pet care, health food’
By BestMediaInfo Bureau
Oct 08, 2024 09:48 IST 2 Min read
Q-comm-FMCG Marketing
FMCG giants see doubling of q-comm share in e-comm sales: Deloitte-FICCI Report
By BestMediaInfo Bureau
Oct 08, 2024 09:36 IST 2 Min read

Television

BELLAVITA-Official-Co-Sponsor-for-Bigg-Boss-Season-18 Television

Bellavita is officially the co-sponsor for Bigg Boss season 18

Throughout the season, Bellavita’s wide range​ оf perfumes will​ be featured​ as​ a part​ оf key moments​ іn the Bigg Boss house, appearing on weekdays at 10 PM and weekends at 9:30 PM оn COLORS TV.

By BestMediaInfo Bureau
Oct 08, 2024 17:03 IST 3 Min read
Dilip_Venkatraman Television

Dilip Venkatraman named International Emmy Awards member

By BestMediaInfo Bureau
Oct 08, 2024 12:49 IST 2Min read
Zee Marathi celebrates 25 years Television

Zee Marathi celebrates 25 years by embracing pop culture and data-driven strategy

By Vishesh Sharma
Oct 08, 2024 11:21 IST 3 Min read
Tata Play and Airtel Television
Bharti Airtel in advanced talks with Tata Group to acquire Tata Play: Reports
By BestMediaInfo Bureau
Oct 08, 2024 10:34 IST 1 Min read
Bigg Boss Tamil Season 8 Television
Star Vijay onboards 14 sponsors for Bigg Boss Tamil Season 8
By BestMediaInfo Bureau
Oct 07, 2024 18:39 IST 3 Min read

Digital

Ashwin-Shekhar Digital

India is our biggest market outside Germany, says AVOW’s Ashwin Shekhar

We are planning to make India the hub for Southeast Asia and the APAC region centrally, says Ashwin Shekhar, Co-founder and CRO, while reflecting on its 62% market reign in the Indian mobile industry

By Khushi Keswani
Oct 08, 2024 17:06 IST 4 Min read
Meta festive shopping report Digital

Meta study reveals consumers are likely to spend more than last year

By BestMediaInfo Bureau
Oct 07, 2024 18:23 IST 2Min read
Amazon-MX-Player OTT

Amazon miniTV makes way for the merged AVoD service Amazon MX Player

By BestMediaInfo Bureau
Oct 07, 2024 17:58 IST 2 Min read
Ogilvy wins India Gate Digital
India Gate Foods assigns digital creative mandate to Ogilvy
By BestMediaInfo Bureau
Oct 07, 2024 16:20 IST 2 Min read
gopa-kumar Digital
Gopa Menon joins Successive Technologies as Chief Growth Officer for APAC region
By BestMediaInfo Bureau
Oct 07, 2024 12:55 IST 2 Min read

Print

television-traditional-media Print

Digital wave to drive traditional media revenue growth to 8% till fiscal 2027

Media players are expected to see an improvement in their operating margins by ~500 bps to ~18% on the back of increasing scale and rationalisation of costs

By BestMediaInfo Bureau
Oct 04, 2024 09:43 IST 3 Min read
Navratri print ads Marketing

Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands

By Akansha Srivastava
Oct 03, 2024 11:37 IST 2Min read
MV Shreyams Print

INS elects MV Shreyams Kumar as President

By BestMediaInfo Bureau
Sep 28, 2024 15:23 IST 2 Min read
Navabharat influencer award Print
The Navabharat Group to host Navabharat Influencer Awards on September 26
By BestMediaInfo Bureau
Sep 25, 2024 20:07 IST 1 Min read
HT-100 Print
Hindustan Times marks 100 years since inception
By BestMediaInfo Bureau
Sep 24, 2024 09:03 IST 1 Min read

Radio

Radio Radio

TRAI releases consultation paper pushing for a digital radio broadcast policy

Telecom Regulatory Authority of India (TRAI) released a consultation paper today on "Formulating a Digital Radio Broadcast Policy for private radio broadcasters.” In other words, TRAI is working on digital radio which could be compared to upgrading from an old TV to a new HD TV

By Vishesh Sharma
Sep 30, 2024 15:50 IST 5 Min read
bigfm biggreen Radio

Big FM unveils third season of Big Green Durga with Aparajita Adhya

By BestMediaInfo Bureau
Sep 20, 2024 15:03 IST 3Min read
Red Premier League Radio

Red FM forays into sports with Red Premier League

By BestMediaInfo Bureau
Sep 17, 2024 16:46 IST 1 Min read
Mirchi launches Season 6 of FLAT 983 to reward unsung heroes Radio
Mirchi launches Season 6 of FLAT 983 to reward unsung heroes
By BestMediaInfo Bureau
Sep 14, 2024 14:33 IST 2 Min read
spellb bee Radio
SBI Life Insurance and Mirchi return with 14th edition of Spell Bee 2024
By BestMediaInfo Bureau
Sep 11, 2024 15:38 IST 2 Min read

In-depth

Adios-Vistara In-depth

Adios Vistara: What made the 'Aubergine' brand take flight

Vistara will make its final descent on November 12, 2024. India’s top brand experts share with BestMediaInfo.com how its distinctive 'aubergine' branding and premium experience successfully filled the void left by Jet Airways and Kingfisher

By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?

By Akansha Srivastava
Aug 30, 2024 10:27 IST 3Min read
Onam advertising In-depth

In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations

By Vishesh Sharma
Aug 08, 2024 10:09 IST 9 Min read
measurement Digital
What is stopping unified measurement from turning into reality
By Khushi Keswani
Aug 07, 2024 11:21 IST 6 Min read
Olympic-glory In-depth
In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory
By Khushi Keswani
Aug 06, 2024 14:12 IST 6 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

amazon gif Insights

First 48hrs of Amazon Great Indian Festival 2024 sees 11cr customer visits

Customers got access to more than 25,000 new product launches across categories such as laptops, TVs, fashion and beauty, home décor, appliances, furniture, smartphones and groceries from top brands

By BestMediaInfo Bureau
Oct 01, 2024 14:03 IST 9 Min read
PublicisGroupe Insights

GenZ prefer authentic content; spend on experiences: Publicis Groupe India report

By BestMediaInfo Bureau
Oct 01, 2024 11:25 IST 1Min read
WARC study Insights

48% of strategists feel their client doesn’t pay enough: WARC study

By BestMediaInfo Bureau
Oct 01, 2024 09:28 IST 4 Min read
the bharat lab logo Insights
36.18% to increase festive spending compared to last year: The Bharat Lab report
By BestMediaInfo Bureau
Sep 30, 2024 15:06 IST 4 Min read
comvergence-logo Insights
Volkswagen to Spotify: top account moves of Jan-Jun 2024 according to COMvergence
By BestMediaInfo Bureau
Sep 27, 2024 16:18 IST 2 Min read
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