BARC shocker: Even India-Pakistan war fails to deliver ratings for TV news
IPL’s return ignites 10–20% ad rate surge ahead of playoffs
News18 India records 97% growth in viewership during 3 days of India-Pak war
Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts
YouTube rolls out AI-powered 'Peak Points' to help advertisers target high-engagement moments
GTPL Hathway partners with OTTplay Premium to launch GTPL Genie+ service
VDO.AI introduces interactive CTV ad format using remote-enabled controls
Sara & Sachin Tendulkar's Spinny drive proves some promises are Furever
Baskin Robbins drops a scoop of Italy with every bite through new ad films
Hansa Research releases Health Insurance Customer Experience report
OnePlus enters Indian esports, partners with Gods Reign, K9 & Cincinnati Kids
Manogya Loiwal joins NDTV India with new prime time show ‘X Ray Report’
Advertising
R Venkatasubramanian steps down as COO of Havas Play
VDO.AI introduces interactive CTV ad format using remote-enabled controls
Ad Craft
Sara & Sachin Tendulkar's Spinny drive proves some promises are Furever
Pedigree ropes in Kriti Sanon to spotlight wet food category
Tata Coffee Grand Cold Coffee explores urban connections in new digital campaign
Sugar Free launches 'Fitness Ka Pehla Kadam' campaign targeting health-conscious consumers
Marketing
Emami’s adex rises 6.4% to Rs 694.02 crore in FY2025
In Q4 FY2025, the homegrown FMCG firm spent Rs 188.88 crore on advertising
Doorva Bahuguna joins Keenai as Global Chief Marketing Officer
Hansa Research releases Health Insurance Customer Experience report
Patanjali Foods Q4 profit up 74% to Rs 358.53 cr; ad spend at 3.36% of revenue
Television
Manogya Loiwal joins NDTV India with new prime time show ‘X Ray Report’
News18 India records 97% growth in viewership during 3 days of India-Pak war
GTPL Hathway partners with OTTplay Premium to launch GTPL Genie+ service
Digital
YouTube rolls out AI-powered 'Peak Points' to help advertisers target high-engagement moments
Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts
Business Today to hold jury meet for inaugural sustainability awards on 16 May
Advertising picks up steam as India-Pakistan war clouds clear
DB Corp FY25 net at Rs 3,710 mn despite tough Q4, signals robust recovery ahead
India Today Group appoints Snigdha Ahuja as Editor of Cosmopolitan India
Radio
Radio One operator Next Mediaworks appoints Rohit Kalra as CEO
MIB announces amendment to FM Radio e-auction rules
Brazil named inaugural ‘Creative Country of the Year’ at Cannes Lions 2025
Insights
FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity
A CMO’s guide to growth hacking in the AI-driven era
IPL 2025 fan loyalty: Delhi Capitals lead in regional growth, CSK sees sharp dip
Ananya Panday tops celebrity endorsements in IPL 2025; 61% of ads feature stars
Guest Times
Why collaboration is key: Bridging the gap between clients and agencies
Is a planner the heart of every campaign?
Strategies for building and leading high-performing marketing teams