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Cannes Lions 2019

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Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends

From the base of 10,000 stores in five cities, the brand plans to ramp up its distribution with 50,000 outlets in more than 25 cities in two years. The brand plans to be digital heavy and minimal in print and outdoors

News Flash: IBF expresses concerns on the untimely consultation paper by TRAI

IBF mourns the untimely demise of Arun Jaitley

: PepsiCo India pays tribute to farmers through ‘Awaaz Mitti Ki’ programme
In Ad Craft

: Procter & Gamble Hygiene and Health Care adspend up 2% in Q1FY20
In Marketing

: Gillette India’s adspend drops 5% in Q1FY20
In Marketing

: WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
In Advertising

: Perfetti Van Melle India expands Center fresh brand portfolio, launches Center fresh 3 Layer Gum
In Ad Craft

: Magicbricks signs Ayushmann Khurrana and Kriti Sanon as brand ambassadors
In Marketing

: Flashed Yesterday: Suparna Singh steps down as CEO of NDTV
In Television

: Times Internet news sites rule smartphones + desktop on General Elections result day
In Television

: Airtel Cricket Bonanza contest back in a more engaging format during India-West Indies series
In Industry Briefs

Cannes Lions 2019

Getting consumer insights becoming difficult because of lack of data and investment, says Brian Wieser of GroupM

: Cannes Lions 2019: 29 Grand Prix winners that stood out across all categories

: Ogilvy India is back to growth, says Ogilvy Worldwide CEO John Seifert

: Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry

In-depth: HD channels take a hit after NTO but is the effect long term?

: In-depth: How personalised marketing is making customer acquisition easier for brands

: In-depth: Are brands starting to feel the heat of Consumer Protection Bill?

: In-depth: Can sluggish economic growth dampen festive season ad spend?

BCCI retains Paytm as its title sponsor for five years

: Mullen Lintas bags creative mandate for Marico’s Saffola portfolio

: WPP opens co-location campus in Mumbai; Gurugram next year

: Daleep Manhas and Kamya Elawadhi join Doceree

Aaj Tak leads Hindi news by a huge margin as Centre scraps Article 370 from J&K; Republic tops English

: Vivo partners with Colors as presenting sponsor for Bigg Boss 2019

: MTV breaks the clutter with concept-based marketing for its shows

: Lex Sportel Vision to launch India’s first indigenous pro-wrestling show ‘WIN Dangal ke Soorma’

For KFC, TV will continue to be primary medium to reach consumers

: How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years

: Legrand India to drive growth through digital and experiential marketing

: Dentsu Aegis Network restructures its rural marketing division under Hyperspace

Digital

Airtel rebrands OTT platform Airtel TV to Airtel Xstream

: JioSaavn announces launch of new ad experiences

: IdeateLabs launches proprietary tool iCOGZ, appoints Naveen Nandan as CEO for the business

: DAN Programmatic launches creative insights engine 'DAN Vision for Creative'

Kidults introduces Flipkart’s SuperCoin in MunnaBhai and Circuit avatar

: Tanishq’s #DuaKaSona campaign attempts to win heart of masses

: Stand tall and wear your hair as you like is Dove’s message to women

Print

IRS 2019 Q2: Hindustan retains leadership in Bihar

: IRS 2019 Q2: Dainik Jagran holds top position in Uttar Pradesh

: IRS 2019 Q2: India Today English and Hindi retain top positions among magazines

Radio

My FM launches new brand jingle, extends promise of spreading positivity

: 104.8 Ishq brings its own Arnab Loveswami and Parvathy Sundaram

: FM Tadka’s Mr. Mannki says ‘Apni Suno’

Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital

: Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities

Guest Times: Blockchain — the future is decentralised

: Brandstand: When purpose marries passion – the Legacy Equilibrium

: Brandstand: CCD and the world of Replica Brands

Commentary: Why doesn’t BARC want to filter out the landing page outliers?

: Commentary: Confident MRUC isn't taking IRS criticism lying down this time

: Commentary: Has TRAI failed India's broadcast industry?