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Misc

Industry Briefs Sponsored Partner Content

Will cable operators sustain a 5G assault on linear TV?

Experts say that people cannot be stopped from migrating to OTT and CTV, and the only way out is to reduce the cable bill which is the entry barrier

CCI asks INS to share details of its members’ ad revenue sharing agreements with Google

K Raja Prasad Reddy of Sakshi Group elected as new INS President

Advertisment

: Why Arnab Goswami refuses to listen to Anurag Thakur’s advice
In Television

: We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
In Marketing

: Acko brings alive its latest ‘Welcome Change’ brand proposition through three ad films
In Advertising

Advertisment

: I&B Ministry blocks 45 YouTube videos from 10 YouTube channels under IT Rules, 2021
In Digital

: Unilever CEO Alan Jope to retire at the end of 2023
In Marketing

: Wow Skin Science promises “Hair fall ki 0 tension” in its new Onion Black Seed Hair Oil TVC featuring Kartik Aaryan and Rashmika Mandanna
In Ad Craft

: Hero MotoCorp ropes in Manav Sethi as Head of Media Martech and Growth for its Emerging Mobility (EV) Business in India and Globally
In Marketing

: Admitad opens a new office in Gurugram to boost expansion across APAC
In Marketing

: Mondelez India presents MS Dhoni in retro look to launch Oreo for the ‘first time’ again
In Ad Craft

: HDFC Life’s latest campaign takes a look at term life insurance from the eyes of a survivor
In Ad Craft

: Mathrubhumi to organise a one-day event on World News Day
In Print

: 1441 Pizzeria appoints Hyper Connect as its integrated agency on record
In Advertising

: JBL elevates the thrill of festive season with its “Diwali Sounds Better on JBL” campaign
In Advertising

: Dabur ropes in Deepika Padukone as brand ambassador for Dabur Amla Hair Oil; launches new campaign
In Advertising

: Uncle Delivery appoints Madison Media Alpha as its media agency on record
In Advertising

: IndiaMART awards its social media mandate to Art-E MediaTech
In Advertising

: Bharat Media Group wins Skyfoam Mattresses’ media mandate
In Advertising

: Borosil’s ‘Har Pal Har Dil Borosil’ campaign underscores its continuing presence in Indian homes
In Advertising

Advertisment

In-depth

In-depth: Do brand leaders need to be wary of sharing their opinion in public?

: In-depth: Are traditional advertisers getting wary of spending on cricket?

: In-depth: Pitching for project-based creative mandate – how much sense does it make?

: In-depth: Creatively dry – Why does OOH lack the oomph factor?

Television

Star Plus extends fiction shows to seven days a week

: Zee Business launches new show ‘Rupee Ki Paathshala’ on financial education

: ABP Ananda starts Durga Puja festivities with three marquee properties

: Colors Kannada launches ‘Hello Bigg Boss Multiplex’ innovation for the 9th edition of Bigg Boss Kannada

Advertising

Social Neeti bags the digital mandate for bakery chain Honey and Dough

: Sourav Ganguly becomes Lux Cozi’s brand ambassador; features in its #PorleEMonKhushi campaign

: Rediffusion creates Tynor’s first brand campaign “Stop. Never”

: Ashish Pathak joins Edelman India as Executive Creative Director

Marketing

Britannia appoints Jubilant FoodWorks’ Rajneet Kohli as Executive Director and CEO

: Maagh Advertising to come up with an IPO

: Occtagon Media Networks to expand its services in retail design and marketing

: Arvind Fashions appoints Soumali Chakraborty as Head of Marketing for apparel brand ‘Arrow’

Digital

Draft of new Data Protection bill to be released in next few days: Union IT Minister Ashwini Vaishnaw

: Almost 75% brands have been advertising on mobile gaming apps for over a year, says InMobi report

: Times Network appoints Rohit Chadda and Vinay Sarawagi in leadership roles for its Digital business

: Video game holding company Krafton picks up 19.9% stake in Bobble.ai

Ad Craft

Tyre brand Ralco urges users to make #NoPressureDelivery a part of every delivery instruction

: Ajio launches star-studded campaign to promote its all-stars sale

: Rohit Sharma features in latest chapter of Oakley’s ‘Be Who You Are’ campaign

: Godrej Magic handwash’s latest TVC features its new brand ambassador Madhuri Dixit

Print

One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report

: Cleartrip makes people rethink their splurges during sale season with a print ad

: How Dainik Bhaskar is emerging stronger from the Covid jolt

Radio

Govinda to become India’s shopping partner this festive season with Big FM’s ‘Super Duper Dhamaka’ campaign

: Red FM raises awareness for traffic safety with “Rule Mat Bhool” campaign

: Big FM announces launch of its brand-new IP, ‘What’s for Dinner’

OTT

Varun Dhawan challenges Prime Video in humorous film; Promises to reveal ‘andar ki khabar’

: MX Player to livestream T20 cricket, UAE vs Bangladesh Friendship Series 2022

: Disney+ Hotstar to present family drama ‘Karm Yuddh’ starring Ashutosh Rana, Satish Kaushik and Paoli Dam

Interviews

Legacy agencies will either have steep learning curve or adopt inorganic strategies: Sidharth Rao and Madhu Sudhan

: Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO

: We’ve earned a lot of respect due to ‘The Unfiltered History Tour’ wins at Cannes & made India proud: Dentsu’s Amit Wadhwa & Ajay Gahlaut

: BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare

: Amul is proof that you can really become self-dependent in anything, if you really decide: RS Sodhi

Guest Times

Where Ikea gets it right and how Akasa Air gets it wrong

: Congrats Devika, but don’t be so excited India!

: Why Indians secretly hate Campa Cola and Ambassador

: How deep is your love?

: Why marketers in India must harness alternative app stores to tap greater audiences

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI