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In-depth: Why Indian adex remains repressed compared to other global markets

The latest BCG-CII report mentions Indian ad spends as a percentage of GDP as the lowest in the world. Despite impressive growth, why does the industry fail to make a mark on the global stage? BestMediaInfo tries to find out the possible reasons

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Not propagating travel, but intend to be top-of-mind when consumers do plan: Mayur Hola of Oyo

Colors to launch new home-grown talent show 'Hunarbaaz – Desh Ki Shaan’

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: HUL’s Q3 FY22 ad spend down by 14% YoY
In Advertising

: History TV18 launches Season 8 of OMG! Yeh Mera India
In Television

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: News genre's 17-month wait for TRPs to end on March 17
In Television

: Rediffusion wins the creative account of Nippon India Mutual Fund
In Digital

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: Digital media mandate for CavinKare’s Spinz, Nyle and Chik goes to Schbang
In Digital

: School EdTech unicorn Lead’s campaign aims to boost admissions in affordable private schools
In Ad Craft

: Famous Innovations gears up for a busy 2022 with ‘42 hirings’
In Advertising

: Raja Rajamannar, Rob Reilly and Daryl Lee among 29 Jury Presidents for Cannes Lions 2022
In Advertising

: LT Foods appoints Dabur India’s KG Subramaniam as Head of Marketing
In Marketing

: The Walt Disney Company appoints Mani Rangarajan as Head - Finance and Strategy in India
In Television

: Logicserve Digital clocks ‘55% CAGR over the last 6 years’
In Digital

: Agro Tech Foods launches TVC to announce the new ‘Sundrop Duo’
In Advertising

: Hair removal brand Nair launches in India; ropes in actor Mrunal Thakur as brand ambassador
In Marketing

: “Don’t violate RP Act; publish paid news”: PCI advises print media ahead of Assembly polls
In Print

: Sony Sports Networks’ “WWE Superstars with Rana Daggubati” is a treat for Indian wrestling fans
In Television

: Memechat launches NFT marketplace for memes ‘The Meme Club’
In Digital

: Growth Marketing company ET Medialabs bags Kapiva’s Performance Branding mandate
In Marketing

: ET Money comes up with a new branding strategy; revamps app, brand identity & logo
In Digital

: Britannia Cheese’s new campaign highlights the importance of quality protein consumption for children
In Ad Craft

: Social crypto-token GARI’s day one trading volume crosses Rs 750 crores
In Digital

: News18 India’s ‘Mahapoll’ aims to present detailed analysis of Opinion polls ahead of the upcoming Assembly elections
In Television

: Tata Tea Agni’s campaign showcases ‘Josh’ of 3 Indian Women’s Hockey team players
In Ad Craft

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In-depth: How brands can make the most of the growing creators’ economy

: In-depth: Is the IPL title sponsorship fee paid by Vivo sustainable in future?

: In-depth: How much are brands planning to spend on TV news during upcoming assembly elections

: In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?

Pogo announces new content line-up for Republic Day; ropes in rapper Raftaar for title track of new series

: The Walt Disney Company creates new International Content hub; Rebecca Campbell to lead as Chairperson

: Colors Bangla’s ‘Sona Roder Gaan’ aims to reignite the importance of women in family

: News18 Assam-NE’s ‘Competitive Success Conversations’ sheds light on educational reforms needed in the region

Britannia Breads’ latest OOH campaign in Delhi is making heads turn

: Former Dentsu Communications MD Ruchira Raina joins Rediffusion as Executive Director, South & East

: Brand Kohli might face an impact post-renunciation of captaincy

: Adobe Stock reveals 2022 Creative Trends forecast

Kinder Joy enhances ‘Phygital’ play-experience for children with upgraded ‘Applaydu’ app

: Unmisha Bhatt & Jitender Dabas named Jury at WARC Awards for Effectiveness 2022

: Voltas’ Prasoon Kumar joins Arzooo as Vice-President, Strategy

: Founder & CEO of India Blockchain Alliance Raj Kapoor joins 5ire Network as India Strategy Lead

Digital

iCubesWire bags telehealth care service-provider vHealth’s digital mandate

: YouTube’s Global Head of Original Content Susanne Daniels calls it quits

: Viacom18’s YME cluster announces launch of NFT marketplace ‘Fully Faltoo’

: Chimp&z Inc bags Digital marketing mandate for MuscleXP & Man Arden

Oyo launches multi-film campaign with female actors in the lead to highlight key app features

: Parle’s ‘Start your story with Hide & Seek’ campaign highlights feelings of teenage romance

: Skore’s #WearAnUncondom campaign introduces its new offering ‘Nothing’

: Thums Up’s ‘Toofan’ campaign ft Jasprit Bumrah highlights its strong taste & experience

Print

Lokmat’s G2 Snacks appoints Agency09 as its creative agency

: Anu Aga, Falguni Nayar, among others, emerge winners at Express Awards for Women Entrepreneurs

: India Today’s 46th anniversary issue hits the stands with 25% surge in circulation; reports highest-ever issue revenue

Radio

Red FM announces ‘Wave Se Safe’ campaign to spread information about Covid-19 variants

: Radio City’s ‘Khali Karo’ campaign lights up the lives of members of Mumbai’s underprivileged community

: Lord’s Mark Industries partners with Radio Mirchi to promote good hygiene practices

OTT

IN10 Media Network’s infotainment channel Epic now available on DistroTV

: Disney+ Hotstar brings OTT only season of Bigg Boss Tamil from January 30

: Disney+ Hotstar launches Tamil micro-series ‘Aanandham Aarambham’

Environmental change is inevitable, best way to thrive is to create conscious & intentional changes: Govind Pandey of TBWA\India

: Absence of TRP won't impact the launch and positioning of Times Now Navbharat SD, says MK Anand of Times Network

: Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press

: Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz

: There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry

Ten career lessons I learnt from long-distance running

: Why Clagency is the future of the agency

: What the Calcutta Season must learn from the Seasoned Indian

: D+ve: Design Problem – What does it mean and how to address it

: ‘Will Advertising ever have a Parag Agarwal?’

Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI

: Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?

: Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard