Rising Star Awards 2021 Gala — August 10 at 4 PM

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Scarecrow M&C Saatchi designs High Chair for BestMediaInfo Rising Star Awards

Designed by the youngest team at the agency, one winner from each category will grab the shining High Chair at the Rising Star Awards gala to be held online on August 10, 4 pm

Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing

Leo Burnett strengthens planning team with senior appointments

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: Suraj Nambiar joins Digitas India as Senior VP and West Head
In Digital

: Snapdeal launches ‘Brand Waali Quality, Bazaar Waali Deal’ campaign for southern markets
In Ad Craft

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: Duroflex launches its first TVC featuring brand ambassador Alia Bhatt
In Ad Craft

: iCubesWire appoints Moumita De as Group Head, South
In Digital

: discovery+ announces a star-studded content line-up
In Television

: PivotRoots launches MarTech lab and consulting division ‘PivotConsult’
In Digital

: Oracle collaborates with The Global Disinformation Index to help safeguard ad spend
In Marketing

: Alok Mehta joins Aaj Samaaj and India News as Editorial Director
In Television

: RECMA names Dentsu X as the world’s fastest-growing media agency for third year in a row
In Advertising

: CaratLane collaborates with Viacom18 Consumer Products to launch ‘CaratLane x Dora the Explorer’ collection
In Television

: Zee Marathi ropes in Shreyas Talpade for its upcoming show – Majhi Tujhi Reshimgath
In Television

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In-depth: Friends forever—How brands can leverage each other’s strengths

: In-depth: Has IPL become an overcrowded Kumbh for brands?

: In-depth: Does #BoycottBrand affect a brand's life?

: In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

The Q appoints Pankaj Rai as the Head of Ad Sales for North and East regions

: Colors brings season 2 of Balika Vadhu to reignite conversations around evils of child marriage

: Zee TV brings new fiction show ‘Bhagya Lakshmi’

: Zee TV starts Covid vaccination camp for viewers in Maharashtra, Delhi-NCR, Uttar Pradesh from August 3

Jeep and Citroën brands’ owner Stellantis announces key leadership appointments in India

: Creativeland Asia launches Crossbow Insights

: Hiring picks up pace at creative agencies as business heads back to normal

: Omnicom Media Group appoints Bharat Khatri as Chief Digital Officer for APAC

Jeep and Citroën brands’ owner Stellantis announces key leadership appointments in India

: Anil Kapoor is first-ever official brand ambassador of The Sleep Company

: Myntra brings in Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors

: Angel Broking rebrands to Angel One

Digital

Myntra brings in Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors

: Grapes Digital expands footprint, strengthens team in Bangalore

: Chingari celebrates first anniversary with #SaalEkChingariAnek campaign

: Omnicom Media Group appoints Bharat Khatri as Chief Digital Officer for APAC

WhatsApp launches campaign, reinforces user-privacy through its end-to-end encryption technology

: Zandu Balm signs Sonu Sood as brand ambassador, unveils campaign

: Equinox Films partners with Great Guns International for a new Lux campaign

: BBH crafts campaign for Borosil’s Vision Glass

Print

INS urges BIS to update domestic newsprint specifications as per global standards

: INS to urge government to increase print media ad spends

: Dainik Bhaskar hits back after IT raids, says government scared of ‘true journalism’

Radio

Bar on news and sports hindering private radio’s growth in India, says Mirchi’s Preeti Nihalani

: Moubani Sorcar is Big FM’s new RJ, to host ‘Kolkata Mohito with Magic Moubani’

: Bajaj Finance launches radio campaign, cautions customers to stay alert against financial frauds

OTT

Vikatan Televistas and Motion Content Group all set to release new digital daily series ‘Aadhalinaal Kaadhal Seiveer’

: To The New and Evergent partner to improve customer management and monetisation for OTT service providers

: We are more than doubling the number of digital titles this year: Sunil Rayan of Disney+ hotstar

We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy

: Seven steps to remember when doing a rebranding exercise

: Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products

How the Olympics highlight India’s class divide

: How D2C brands can help revive advertising agencies

: Learnings from undergoing a brand identity change during the pandemic

: D+ve: There is no growth without learning

: Broadcasting restrictions restrain efforts of a struggling condom industry to bounce back

Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard

: Alternative view: Print is not going anywhere yet

: Commentary: Big tech can't run their own government; social media platforms must follow Indian rules

: Commentary: Why is the mainstream media shying away from taking PM Modi’s name over covid mayhem?