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BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels

Months before the launch of OOH services for the first time in 2018, the joint industry body launched the “PreView” service with Star India as the first customer to get the viewership data a week before the rest of the world

IPL 2023: Advertisers intimidated as Star, JioCinema fight rages on

58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey

In OTT

Advertisment

: Disney Star ropes in 13 sponsors for Indian Premier League 2023
In Television

: Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
In Marketing

: Abbys is to be held from May 24-26 at Goafest
In Advertising

Advertisement

: Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
In Partner Content

: Zee Entertainment settles disputes with IndusInd Bank
In Television

: Tata Tiago.ev becomes official partner for IPL 2023
In Marketing

: Microsoft ‘exploring’ putting ads in the responses given by Bing Chat
In Digital

: Bisleri decks up Western Express Highway metro station in its brand avatar
In OOH

: Royal Challengers Bangalore to showcase exclusive content featuring its players on JioCinema
In OTT

: Redseer releases top 25 digital disruptors rankings for 2022
In Marketing

: Positive early momentum for e-commerce, fintech and gaming mobile apps in 2023: Adjust
In Digital

: Pogo and Discovery Kids to celebrate April Fool’s Day with 'Titoo’ and ‘Fukrey Boyzzz’ specials
In Television

: Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
In Digital

: Network18's Green Ribbon Champions event puts focus on building a greener future for all
In Industry Briefs

: Zee News and Film Critics Guild jointly host Critics Choice Awards
In Industry Briefs

: News18 Rajasthan honours brave warriors of the state at ‘Shoorveer Samman’
In Industry Briefs

: Wunderman Thompson India wins brand building mandate for Tata Astrum Super
In Advertising

: Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services
In Advertising

: Unacademy to furlough another 12% of its workforce
In Marketing

: Anish Varghese moves on from Liqvd Asia
In Advertising

: Good Glamm Group to enter men’s personal care and wellness category in JV with Akshay Kumar
In Marketing

: IN10 Media Network’s second Hindi GEC Nazara to go on air on April 1
In Television

: Valvoline’s #2000kmZyadaKaVaada campaign promises the guarantee of extra to bikers
In Ad Craft

: Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
In Ad Craft

In-depth

In-depth: Are cola ads losing their fizz?

: In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration

: In-depth: Are brands shying from creating campaigns around religious festivities?

: In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023

Television

Sony Sports Network all set to entertain audience with live broadcast of WWE WrestleMania 39

: Star Sports onboards Ranveer Singh as brand ambassador to fuel sports fandom

: Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report

: I&B Ministry issues clarification on permitted entities under uplinking and downlinking policy

Advertising

Liqvd Asia announces key changes in leadership positions

: Multi-objective personalisation boosts ad consumption by 61% while video consumption drops by 4%: VDO.AI research

: Cannes Lions announces first set of speakers to headline the 70th edition

: Rio Boom Energy Drink awards its creative and social media mandate to The Minimalist

Marketing

Samantha Ruth Prabhu invests in superfood brand Nourish You

: Priyanka Sethi joins Haier India Appliances as Head of Marketing

: BCCI announces Herbalife as official partner for IPL 2023

: Prodapt elevates Harsha Kumar to CEO role

Digital

JioCinema unveils its star-studded Expert Panel for IPL 2023

: NCLAT upholds Rs 1,337.76 crore fine imposed on Google by CCI

: CCI conducting inquiries against big tech companies: Govt

: Adani Group completes acquisition of 49% stake in Quintillion Business Media

Ad Craft

Lee Cooper’s ‘Life Is Out There’ campaign showcases its new summer collection

: Engage Pocket perfumes celebrates sudden moments of playful chemistry in its new campaign

: Aditya Birla Sun Life Mutual Fund’s #AapkeSapnoKeSarthi campaign honours the services of its MFPs

: Tata Gluco+ aims to woo youngsters through ‘Energy On, Game On’ campaign

Print

ROAS vs engagement: What role can magazines play in brand building?

: Forbes India to organise 12th edition of its ‘Forbes India Leadership Awards 2023’

: Indian Express Group hosts 16th edition of Ramnath Goenka Awards for Excellence in Journalism

Radio

India gets 17 shortlists at New York Festivals 2023 Radio Awards

: NCLT admits insolvency plea by IDBI Trusteeship against Reliance Broadcast Network

: Red FM’s ‘Umeed Ki Run’ campaign helps national-level athlete secure a job

OTT

MX Player releases its new original crime thriller – ‘Virodh’

: Is government intervention necessary to regulate OTT content quality?

: JioCinema claims over 10 million viewers tuned in to watch WPL final

Interviews

TRAI releases consultation paper on FM radio broadcasting issues

: Disney cuts 7,000 jobs globally

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

: Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

Guest Times

Insiders, out. Outsiders, in

: Optimising media spends in the current financial crunch

: The brave new world of Purification Marketing

: How can a company use organic marketing to equal the value of an advertisement video?

: As Air Vistara dies, can Brand Vistara live?

Commentary

The curious case of quid pro quo actions of former TRAI secretary SK Gupta

: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?