Rising Star Awards 2023-
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In-depth
Best Media Info
Advertising
Ad Craft
Marketing
Television
OTT
Digital
Print
Radio
In-depth
BestMediaInfo Rising Star Awards 2023 on December 12
In
Advertising
The awards gala is set to take place at 6:30 pm at The Westin, Gurugram
In the tactical ad world, does the ‘culture’ of an agency really matter to brands?
In
Marketing
Amrit Baid succeeds Pradeep Srinivas as Head of Marketing & Customer Journey at Mercedes-Benz India
In
Marketing
Rajdeepak Das appointed as CCO, Publicis Groupe South Asia & Chairman, Leo Burnett South Asia
In
Advertising
Mirum India and WebEngage join forces to provide customer engagement solutions
In
Digital
LS Digital appoints Cyrus Jogina as head of marketing
In
Advertising
Unlocking premium – 110+ mn affluent viewers makes World Cup on HD the elite choice for advertisers
In
Partner Content
Joy Personal Care unveils new campaign with brand ambassador Sanya Malhotra
In
Ad Craft
Indian Creative Women partners with DDB Mudra and D&AD for 4th edition of Portfolio Evening
In
Advertising
The Ad Club collaborates with MICA for online programme on performance marketing
In
Advertising
Uniqlo is on the hunt for a creative agency in India
In
Advertising
Games24x7 ropes in Pawan Sehrawat as brand ambassador for My11Circle
In
Marketing
Zee TV premieres new show 'Kaise Mujhe Tum Mil Gaye'
In
Television
E-commerce order volumes go up 23% YoY during Black Friday 2023: Unicommerce
In
Marketing
CNBC-TV18 and Moneycontrol to host Global AI Conclave
In
Industry Briefs
FanCode to broadcast England tour of West Indies
In
Digital
Virat Kohli sports a black eye following scuffle with Puma cat
In
Marketing
BGMI unveils ‘Wear Your Cred’ campaign to promote in-game experience
In
Ad Craft
Voltas Beko unveils ‘Factory of Happiness’ campaign
In
Marketing
Dish TV unveils voice-enabled search feature on 'My Dish TV’ app
In
Marketing
In-depth
In-depth: How e-commerce is outsmarting social media by rapidly increasing its share in digital adex
How brands are battling with polarised & cringe content on social media
In-depth: Is removing ads enough for Meta to make users pay for subscriptions?
In-depth: Here's why brands are bringing media planning and buying functions in-house
Television
Broadcasting Bill not an attempt to create a level playing field between OTT and TV: I&B ministry
Tamil Nadu Government launches business pitch reality show 'Startup Thamizha'
Mirror Now launches special series ‘Mirror Now Against Cyber Scam’
Colors Tamil presents world television premiere of ‘Appatha’
Advertising
Hush Puppies puts up its mascot's larger-than-life installation
Sujit Vaidya replaces Asha Suvarna as CFO, South Asia at Denstu
Media.Monks ropes in Matthew Godfrey as EVP, Head of Content in APAC
Ashwin Palkar joins BBH India as ECD and Head of Experience
Marketing
Vijay Deverakonda relaunches his clothing brand ‘RWDY - Street Indian Culture'
MiQ acquires French media governance martech company Grasp
Starbucks launches holiday beverages inspired by characters from Netflix’s ‘The Archies’
PriyaGold enters D2C space with launch of its website
Digital
Google may invest $4 million in Indian AI startup Corover.ai
Govt to assist people in filing FIRs against social media cos for deepfakes & IT Rule violations
Gen AI and data analytics driving online retail momentum; social commerce here to stay: Experts
New regulations, penalties for both creator and platform to address deepfakes
Ad Craft
mCaffeine unveils new campaign for its winter skin care range
Godrej Expert Rich Crème promises care at same level as your closest friends in new campaign
Super 7 ads of the week: Here’s a spotlight on this week’s ads that caught our attention
MG Motor India’s new campaign challenges stereotypes in treatment of daughters
Print
PCI sends notices to newspapers for carrying ad 'camouflaged’ as headline
Dainik Bhaskar’s #ListBadalo campaign garners 5 million views in 4 days
HT Media's Q2FY24 revenue drops 5% YoY to Rs 427 crore
Radio
Big FM collaborates with Gulf Oil for 'Unstoppable India' campaign
Sapphire Media wins bid to acquire Big FM
Red FM turns blue to cheer Team India ahead of World Cup Final India-Australia match
OTT
Tata Play Binge introduces PlayFlix for premium Korean entertainment
DistroTV and IN10 Media Network forge content and distribution partnership
50% of Prime Video's local language content viewership comes from non-home states: Sushant Sreeram
Interviews
Dentsu’s Merkle B2B and Posterscope India launch 3D anamorphic campaign for Lenovo
Aim to garner 50% of our business from CX by 2026: dentsu’s Harsha Razdan
Omnicom Advertising Services will protect and nurture the cultures of TBWA, DDB & BBDO: Aditya Kanthy
The urgency of being ‘always on’ is the stupidest thing a brand can do: Bobby Pawar
The last mover advantage will help us pole vault into the APAC region: Rohit Ohri
Guest Times
What impact will World Cup performance have on brand endorsement fees for Indian cricketers?
Five campaigns that stood out this Diwali and Durga Puja
Is the corporate brand important in the brave new world?
Maintaining equilibrium between creativity and responsibility through ethical advertising
Sonic Branding: Turning auditory impressions into memories
Commentary
Commentary: INDI Alliance bans 14 anchors; will TV news bodies show some spine?
Commentary: Is ISA out to kill its member brands?
The curious case of quid pro quo actions of former TRAI secretary SK Gupta
Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?