menu

Best Media Info

Editor’s Picks
Special
Commentary Dipstick Rising Star In-depth

Interviews
Advertising Digital Marketing Print Radio Television

Events
Cannes Lions Goafest Spikes Asia 2017

Cannes Lions 2019

Guest Times

masthead

In-depth: Is India’s ad industry investing enough in GenNext?

In In-depth

There is no dearth of examples of India's creative leaders being mentored by seniors in their early days. But is the present top brass investing enough in mentoring the new generation? BestMediaInfo.com talks to industry leaders to find out

United Breweries’ adspend up 20% in 2020, to focus on TV and digital

In Marketing

Saatchi Propagate wins online learning institute Harappa Education’s creative mandate

In Digital
Prabhat Choudhary to head WWO, Reliance Entertainment’s digital movie marketing and media buying arm
Prabhat Choudhary to head WWO, Reliance Entertainment’s digital movie marketing and media buying arm
In Marketing
Coca-Cola’s Powerade inspires women cricket players to dream big and train hard
Coca-Cola’s Powerade inspires women cricket players to dream big and train hard
In Ad Craft
Nisha Narayanan honoured as ‘Business Leader of the Year’ at Dadasaheb Phalke International Film Festival 2020
Nisha Narayanan honoured as ‘Business Leader of the Year’ at Dadasaheb Phalke International Film Festival 2020
In Marketing
Aaj Tak and Republic TV most watched on voting and counting days of Delhi elections
Aaj Tak and Republic TV most watched on voting and counting days of Delhi elections
In Television
LiveMint goes behind paywall, bundles WSJ content as a part of offering
LiveMint goes behind paywall, bundles WSJ content as a part of offering
In Digital
Cannes Lions 2019
How rankings of most-awarded agencies in India changed over three years
Getting consumer insights becoming difficult because of lack of data and investment, says Brian Wieser of GroupM
Cannes Lions 2019: 29 Grand Prix winners that stood out across all categories
Ogilvy India is back to growth, says Ogilvy Worldwide CEO John Seifert
In-depth
In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?
In-depth: Is long-form copy becoming a long-forgotten art?
In-depth: Social media banter: Boon or bane for brands
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
Advertising
ASCI upheld complaints against 248 advertisements in November, 2019
The Womb wins creative mandate for Nobel Hygiene
Cannes Lions 2020: Netflix and Amazon will speak for the first time
Publicis India to manage integrated communications mandate of UPES
Television
Amid allegations of political funding, Republic Media clarifies it is 80% owned by Arnab Goswami
Bigg Boss or IPL — what offers more value for money to advertisers?
Navika Kumar is now Group Editor, Politics, Times Network
Colors Tamil celebrates two years of success
Marketing
Nykaa, BookMyShow to launch beauty fest ‘Nykaaland’ in Mumbai on March 21-22
Mitali Srivastava Hough launches Equal, a cause marketing agency
Fruzzanté undergoes rebranding initiative to enhance brand’s presence
Virat Kohli is brand ambassador of smartphone brand iQOO
Digital
Interactive Avenues bags digital mandate of UPL India
Internal rejig at Network18 group’s online operations
Unacademy raises Rs 790 crore of funding led by General Atlantic, Facebook and Sequoia
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
Ad Craft
JP Infra connects with masses through a bobble head character Donald Joshi talking about his dreams
Pay EMI instead of rent and earn respect, says HomeFirst in new spot
Kurkure launches two flavours, TVC features Akshay Kumar in triple role
Print
Dainik Bhaskar is world’s third-largest circulated newspaper with 4.3 mn copies: WAN IFRA
Import duty cut on newsprint to reduce burden on industry, say newspaper owners
Times of India and Dainik Bhaskar launch Kaun Banega, Kaun Banayega initiative against fake news
Radio
Big FM and HDFC Ergo General Insurance launch ‘High beam – not OK please’ campaign
Radio City revamps its app with a blend of Radio City originals and entertainment features
Radio stations are no more music channels, but full-fledged content creators, says Nisha Narayanan of Red FM
Interviews
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Guest Times
Five parameters to keep in mind for an optimal anti-ad fraud strategy
Guest Times: Experiential marketing trends in 2020
Selling audience attention in 2020
Commentary
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
Commentary: What the TV news industry can gain from two separate industry bodies
Commentary: Promoters' passion, not investor-led model drives success in M&E sector