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In-depth: How is the digital world tackling the menace of bots and fake accounts

BestMediaInfo.com speaks to experts to understand how marketers are solving one of the biggest challenges of digital marketing

Explained: The landing page on TV

Zee Zindagi is back on TV as “value-added” service on DTH platforms

: New US Senate bill might push Google to break up ad business
In Digital

: Nachiket Pantvaidya steps down from ALTBalaji
In OTT

: Cred launches new ad featuring Ravi Shastri
In Advertising

: SoCheers partners with mental strength platform MindPeers
In Digital

: The new tariff order by TRAI created a mind-boggling amount of complexity for DTH players: Gopal Vittal of Airtel
In Television

: Metadome.ai unveils a new brand identity
In Marketing

: FCB India bags India's first Fusion Pencil at One Show 2022
In Advertising

: AC purchases rise 3x; Refrigerators sales grow 2x in 2022: Croma’s Unboxed Summer 2022
In Marketing

: Byju’s appoints Jiten Mahendra as Vice-President & Head of Marketing
In Marketing

: Marico acquires majority stake in digital-first healthy breakfast & snacks brand ‘True Elements’
In Marketing

: Jigsaw collaborates with Mankind Pharma’s Prega News to create a portfolio of brand extensions
In Marketing

: SleepyCat launches new campaign for Ultima Mattress with Vir Das
In Ad Craft

: Disney Star announce broadcast of Women’s T20 Challenge from May 23 onwards
In Television

: AltBalaji adds 3.88 million subscribers and 13 new shows in FY22
In OTT

: Parle Agro seeks six-month extension for implementation of plastic straw ban
In Marketing

: Platinum Outdoor launches OOH campaign for Vodafone Idea
In Advertising

: Sony Sports Network all set to broadcast the first edition of Ultimate Sports Quiz featuring Harsha Bhogle
In Television

: 1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
In Marketing

: 22feet Tribal Worldwide appoints Vishnu Srivatsav as National Creative Director
In Advertising

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In-depth

In-depth: It’s raining GEC channels – are there more takers?

: In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?

: In-depth: What is killing creativity in radio advertising?

: In-depth: Google's new ad rules will lead to permission-based online advertising; brands may struggle in terms of discoverability

Television

One Take Media to bring the animated series ‘Bablu Dablu Cubs’ to India

: Sony BBC Earth onboards Jim Sarbh for second edition of ‘Young Earth Champions’

: Airtel Digital TV announces launch of new service- Airtel HITS HD

: Zee Telugu to organise ‘Zee Mahotsavam’ as part of its 17th anniversary celebrations

Advertising

Cannes Lions & ANA open up the CMO Global Growth Council to the industry

: India wins 24 Pencils at The One Show 2022; Dentsu Webchutney leads APAC with seven Gold Pencils

: India bags 4 Golds and 10 Finalists at Montreux Festival 2022

: Livspace rolls out the #BacktoOffice campaign

Marketing

Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan

: ITC executes 83% of campaigns using first-party data

: PivotRoots acquires DeepFlux to strengthen its Marketing Tech capability

: Timex Group India appoints Deepak Chhabra as Managing Director

Digital

How first-party data is a valuable asset that organisations should invest in and what does the future hold?

: Using conversational languages on UI leads to better conversion rate: Google India’s Pratyush Sinha

: HealthSite.com to hold third edition of ‘Healthcare Summit – 2022’

: Applause Entertainment announces a biopic on the life of Mahatma Gandhi

Ad Craft

Lendingkart ropes in Rajkumar Rao for ‘Business Loans Bole Toh Sirf Lendingkart’ campaign

: Start-up Founders feature in RazorpayX’s new payroll ad campaign

: Banking on voice marketing, KFC launches “Scream and win” campaign

: Finolex Cables announces Kartik Aaryan & Kiara Advani as brand ambassadors; launches new marketing campaign

Print

Lokmat Media Group organises ninth edition of ‘Lokmat Women Summit 2022 – Udne ki Asha’

: DB Corp net profit remains muted in FY22

: Delayed payments add to the woes of news publishers

Radio

Big FM elevates Sunil Kumaran to the role of Chief Operating Officer

: Fever FM taps into gamification with Instant Prize League

: Club FM wins a Bronze at NYF Radio Awards 2022

OTT

Divya Dixit to quit ALTBalaji

: Optiminastic Media forays into the entertainment industry with 4Dots Production

: Netflix lays off 150 employees in the wake of subscriber loss

Interviews

Discovery+ original – ‘Gaganyaan – Bharat ki Antariksh Udaan’ to display the glory of India’s first human space expedition

: Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom

: Our internal policies & how we manage talent will make us stand out: Gautham Reghunath & PG Aditiya of Talented

: Launch of Times Now Navbharat and ET NOW Swadesh will fuel our growth by 20%, says MK Anand of Times Network

: Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor

Guest Times

Mobile apps are leveraging Smartphone OEMs during IPL to advertise big

: Branding vs Marketing vs Advertising

: 'No time to die, Shane Warne!'

: Brands of war: When Russia invades Ukraine

: Any encroachment on ITU recommended guard band in 5G allocation will impact the Indian broadcast industry

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI