News as it is - NewsDrum.in

Best Media Info

Special

Commentary Guest Times Rising Star In-depth

Interviews

Advertising Digital Marketing Print Radio Television

Events

Cannes Lions Goafest

Misc

Industry Briefs

Partner Content

IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema

It is for the first time that JioCinema will be airing IPL and that too for free. While it is still early, marketers are weighing in the pros and cons of advertising on JioCinema

Aaj Tak becomes the first news YouTube channel in the world to cross 50 million subscribers

#VantageOnFirstpost: Palki Sharma returns with a new show at 9 pm

Advertisment

: Mona Jain joins Zee Media as Chief Revenue Officer as Joy Chakraborthy moves on
In Television

: OLX Autos’ ‘OLXtraaa’ campaign film ft. Sharman Joshi highlights the platform’s benefits
In Ad Craft

: Stoa’s brand campaign highlights that an MBA degree isn’t the only way forward
In Ad Craft

Advertisment

: Bharat Express appoints Nishant Mishra as Marketing Head
In Television

: Admitad announces launch of parent company - “Mitgo”
In Marketing

: BCCI earns Rs 4,667 crore from team auctions for Women’s IPL
In Marketing

: Poco India ropes in Hardik Pandya as its brand ambassador
In Marketing

: Contextual advertising company Seedtag enters Indian market
In Advertising

: CTV in India – A scale not proportionate to the hype
In Digital

: Q3FY23: Radio City’s EBITDA grows 64% QoQ to reach Rs 14.5 crore
In Radio

: Lowe Lintas bags the creative duties of Skipper Pipes
In Advertising

: Europe’s plan to fix social media: Will it work?
In Partner Content

: Colors Bangla to present world television premiere of ‘Hullor’
In Television

: Voxxy Media appoints Ravi Jhaveri as its new Chief Revenue Officer
In Marketing

: Netflix’s The Elephant Whisperers bags nomination at 95th Oscars
In OTT

In-depth

In-depth: What is giving sleepless nights to marketing heads of India’s top brands?

: In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders

: In-depth: What’s making traditional brands strengthen their D2C arms

: In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?

Television

ABP News Network's Chief Revenue Officer Mona Jain steps down

: Palki Sharma to host 'Vantage' on Firstpost and CNN-News18 from Jan 26

: News channel Bharat Express unveils its signature tune

: Prasar Bharati invites applications for allotment of vacant DD Freedish’s MPEG-4 slots

Advertising

Sideways onboards Aditi Patwardhan as Chief Strategy Officer

: Personal care brand Vega collaborates with Liqvd Asia for #BeGenFree Campaign

: GE in India retains Rite KnowledgeLabs as AOR for its social media and content program

: Scarecrow M&C Saatchi elevates Mustafa Kapasi to Executive Creative Director role

Marketing

Mumbai Indians acquires a franchise in Women’s Premier League

: Drools ropes in Janhvi Kapoor as its new brand ambassador

: Myntra to launch Akshay Kumar’s fashion brand ‘Force IX’ on its platform

: Biryani By Kilo ropes in PV Sindhu as its brand ambassador

Digital

Business Today launches ‘Markets Today’ page on its website

: Koo app celebrates India's 74th Republic Day with #TogetherWeKoo campaign

: Microsoft invests $10 billion in OpenAI to accelerate AI breakthroughs and deploy them on Azure

: Spotify to trim its workforce by 6%, Chief Content Officer Dawn Ostroff to leave

Ad Craft

KEI Wires and Cables strengthens ambitions of young India in its new ad

: Star Sports hails the Women in Blue ahead of ICC Women’s T20 World Cup 2023 in its new promo

: Nykaa Fashion’s campaign featuring Alaya F announces onboarding of fashion brand Cider on the platform

: Kurkure Playz’s second TVC introduces its latest flavour

Print

Drop amendments to IT Rules giving takedown powers to PIB: INS

: Business Today Banking and Economy Summit 2023 to set the theme for the industry in 2023

: We expect smaller advertisers to return in 2023: Sivakumar Sundaram of Times of India

Radio

Big FM successfully hosts the second edition of ‘Big Marathi Entertainment Awards’

: Big FM sheds light on road safety through ‘Our Life Matters’ campaign

: Red FM introduces ‘Bajao for a cause initiative’ to raise funds for soldiers and veterans

OTT

The Great Khali builds the hype for Disney+ Hotstar for its release of “Black Panther: Wakanda Forever”

: IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema

: Tata Play Binge partners with Comviva to accelerate its digital content

Interviews

Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee

: Agency leaders must stand firm and correct the narrative in the ad industry: Santosh Padhi

: Using creativity and capitalism, brands can work for socialism and leave the world a better place: Dheeraj Sinha

: W+K India won’t be a ‘free for all’ kind of agency: Santosh Padhi of Wieden+Kennedy

: We are looking to grow and drive our preventive footprint in addition to corrective footprint in 2023: Manisha Kapoor, CEO and SG, ASCI

Guest Times

Revolutionise your search: Discover how AI is changing the game

: How Generative AI will be a boon for the ‘original’ creative economy

: D2C brands: 2022 year it was and 2023 future it holds

: An integrated approach to creativity in 2023

: Will Predictive Analytics disrupt marketing in 2023?

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI