‘Dad’s Day Out’ newspaper ad becomes India’s darkest déjà vu moment
India TV Speed News launches on the web
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Brands celebrate many shades of fatherhood with emotion, humour and reflection
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Amazon repositions brand focus with ‘Everyday Store’ campaign by Ogilvy
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Advertising
NYF Advertising Awards announces winners for 2025
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Ad Craft
Amazon repositions brand focus with ‘Everyday Store’ campaign by Ogilvy
DDB Mudra and Meta explore AI potential through relatable everyday storytelling
Schneider Electric launches ‘Bring Home the Smart’ to focus on evolving home needs
VIDA’s new campaign pits Anil Kapoor against Ranbir Kapoor in a generational showdown
Marketing
What happens when you mix raw mango, masala, and marketing rebellion? Pulse
Madchatter Brand Solutions joins Worldcom PR Group to expand international reach
Ad fatigue is real, and frequency caps alone won’t save your brand
Effie APAC 2025: Ogilvy and Leo lead as India tops with 49 Finalists
Television
The big base-pack fight: Airtel-Zee dispute adds fuel to Tata Play-Sony fire
Colors Kannada reveals new brand identity inspired by Karnataka’s cultural legacy
Malika Malhotra joins NDTV; to anchor show focused on real Bharat stories
IPL 18 sees 10.5% ad growth, 29% more brands, and shift to <10s ad formats
Digital
Kickers onboards Team Pumpkin as digital marketing agency for India launch
Anagram Media Labs bags social media mandate for inDrive
Explained: What Air India's ‘Note to Editors' means for state of media in India
‘Dad’s Day Out’ newspaper ad becomes India’s darkest déjà vu moment
The advertisement, promoting KidZania’s “Dad’s Day Out” event, shows a bustling KidZania city with various role-play stations for children. The advertisement also featured an Air India flight lodged into a building
Mathrubhumi confers 2024 Literary Award on Malayalam writer Sarah Joseph
PM Modi’s personal note to Aveek Sarkar: A thousand full Moons, and still going strong
Dainik Jagran launches Janhit Jagran 2025 to support purpose driven start ups
Forbes India marks 16th anniversary with ‘Disruption’ themed special issue
Radio
Starcom wins media mandate for McDonald’s India (South & West)
David Droga steps down as Accenture Song CEO, transitions to Vice Chair role
Sapphire Media completes acquisition of Big FM parent Reliance Broadcast Network
Insights
Social media drives shopping choices for most Indian consumers
AI push powers Amazon, Meta, and Google to control over half of global ad market
India’s AI market set to triple, cross USD 17 billion by 2027: BCG
Delivery, AI, and sustainability among top priorities for Indian online shoppers
Guest Times
The rise of low-calorie ice creams in India: Fad or the future?
Is Mounjaro a trap or an advantage for Indians?
Why collaboration is key: Bridging the gap between clients and agencies