Best Media Info

Editor’s Picks

Special

Commentary Guest Times Rising Star In-depth

Interviews

Advertising Digital Marketing Print Radio Television

Events

Cannes Lions Goafest

IRS

IRS 2010 IRS 2011 IRS 2012 IRS 2013 IRS 2014 IRS 2017

Misc

Industry Briefs Sponsored Partner Content

‘Mushkil Din’ or are we ready to say ‘Periods’ openly?

On May 28, the world will celebrate World Menstrual Hygiene Day, but do we really depict the nuances of periods in ads and what it really means for women or is it still hushed and covered with many layers of jargon? BestMediaInfo.com explores

ZEEL’s net profit up 20% to Rs 956 crore in FY22

5G technology set to increase the speed of news delivery and quality of content: I&B Minister Anurag Thakur

: Twitter to pay $150 million fine to US regulators for “security and privacy breach” of user data
In Digital

: Kotex announces its relaunch in India with ‘I own the night, I am the Change’ campaign
In Advertising

: Baggit launches its #ForeverResilient campaign
In Advertising

: Rajat Sharma is the most followed Indian journalist on Twitter: Muck Rack report
In Digital

: D&AD Awards Day 2: India bags four more Pencils
In Advertising

: Astral partners with actor Allu Arjun to strengthen its presence in the southern market
In Marketing

: upGrad launches campaign announcing five new Master’s programs with San Francisco’s Golden Gate University
In Ad Craft

: boAt’s #MoreInEveryday campaign celebrates the Gen-Z smart way of life
In Ad Craft

: Ayushmann Khurrana promotes ‘Anek’ movie through an innovative campaign
In Marketing

: Sony Pictures Television India & Isobar make Spider-Man fans ‘Tap Into The Multiverse’ on their phones
In Digital

: Star Sports Network urges Team India to #ChaseTheRecord ahead of bilateral T20 series against South Africa
In Television

: Disney+ Hotstar launches new inclusive streaming features for IPL 2022
In OTT

: Madison Media Ultra bags the Media AOR of Jyothy Labs
In Advertising

: Snehil Dixit Mehra joins ALTBalaji as ‘Head of Content and Digital Media’
In OTT

: UFO Moviez reports a net loss of Rs 869 million for FY22
In Advertising

: Annalect India, an Omnicom Group company, elevates their Executive Leadership Team
In Advertising

: MX Player’s SVOD service MX Gold to be available at Rs 299 from May 27
In OTT

: Dainik Jagran-inext bags 2 Gold at WAN-IFRA's 21st Asian Media Awards 2022
In Print

: D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising & 1 Collaborative Pencil winners
In Advertising

Advertisment

In-depth

In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?

: In-depth: How is the digital world tackling the menace of bots and fake accounts

: In-depth: It’s raining GEC channels – are there more takers?

: In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?

Television

Zee Hindustan launches marketing campaign in Delhi, Lucknow & Indore

: Disney Star lodges FIR against four content pirators

: Season 8 of HistoryTV18’s food & travel series #RoadTrippinWithRnM to begin today

: Zee Media Q4FY22 advertising revenue up 40% YoY

Advertising

Wavemaker wins Audible’s global media mandate

: WATConsult wins creative & social media mandate for CarDekho

: Navyasa by Liva introduces its #freetobe campaign featuring Deepika Padukone

: India brings home 1 Yellow, 8 Graphite & 13 Wood Pencils on Day 1 of D&AD Awards ceremony

Marketing

We have significantly reduced our brand marketing budget: Gaurav Munjal of Unacademy

: Digimaze wins performance marketing mandates for Just Watches & CottonWorld

: Dentsu appoints Saagar Sethi to lead Amplifi in India

: My11Circle partners with Women T20 Challenge 2022

Digital

Instagram partners with over 200 Indian artists for new music property ‘1 Minute Music’

: Art-E Mediatech wins Digital mandate for Hisense

: EconomicTimes.com claims it reached 44.93 million monthly active users

: Google News Showcase signs deal with 80 news publishers in one year

Ad Craft

Edelweiss Personal Wealth unveils ‘Fizool kharch taalo. Invest kar daalo.’ digital campaign

: Nescafe RTD cold coffee celebrates India’s real Gen Z heroes in ‘Thoda Aur Machaa’ campaign

: Bata India launches “It’s Got to be Bata” campaign featuring Disha Patani

: Varun Dhawan dons the airport look in Skybag’s Chase the world campaign

Print

Dainik Bhaskar wins Gold at WAN IFRA Asian Media Awards for Best Covid-19 related photography

: Lokmat Media Group organises ninth edition of ‘Lokmat Women Summit 2022 – Udne ki Asha’

: DB Corp net profit remains muted in FY22

Radio

Radio City narrows losses in FY22

: Big FM elevates Sunil Kumaran to the role of Chief Operating Officer

: Fever FM taps into gamification with Instant Prize League

OTT

MX Player announces launch of third season of ‘Aashram’

: AltBalaji adds 3.88 million subscribers and 13 new shows in FY22

: Nachiket Pantvaidya steps down from ALTBalaji

Interviews

Discovery+ original – ‘Gaganyaan – Bharat ki Antariksh Udaan’ to display the glory of India’s first human space expedition

: Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom

: Our internal policies & how we manage talent will make us stand out: Gautham Reghunath & PG Aditiya of Talented

: Launch of Times Now Navbharat and ET NOW Swadesh will fuel our growth by 20%, says MK Anand of Times Network

: Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor

Guest Times

Mobile apps are leveraging Smartphone OEMs during IPL to advertise big

: Branding vs Marketing vs Advertising

: 'No time to die, Shane Warne!'

: Brands of war: When Russia invades Ukraine

: Any encroachment on ITU recommended guard band in 5G allocation will impact the Indian broadcast industry

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI