BuzzInContent Awards 2020

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BuzzInContent Awards

Commentary: Why is TRAI silent on DD Free Dish monopoly, which is killing the news genre?

The regulator played a role of mute spectator as news channels shelled out exorbitant prices to grab a year-long slot on the free-to-air distribution platform. Why is it not putting a cap on Free Dish pricing as it did with channels’ MRP?

Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi

DDB Mudra, FCB India win Grand Prix at Spikes Asia, Dentsu Webchutney wins Indian agency of the year

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: Netflix India unveils content slate for 2021 with 41 original titles
In Digital

: Prashan Agarwal steps down as CEO of Gaana
In Digital

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: Catch Spices sets a positive tone with 'Umeedon ka Saal' campaign
In Ad Craft

: Aaj Tak’s film ‘Achaar Gully’ highlights importance of credibility over sensationalism
In Television

: NxtGen Datacenter & Cloud Technologies appoints Madison BMB for its marketing communications
In Marketing

: ICD to refresh and redesign Sleepwell’s website
In Digital

: Havas Creative India wins digital communication mandate for ITC Bingo!
In Advertising

: Kantar appoints Deepender Rana GM for Insights Division in South Asia region
In Advertising

: Publicis Groupe integrates Indigo Consulting’s digital marketing teams with Publicis Worldwide
In Digital

: Fittr appoints Kapil Mehta as Head of Marketing
In Digital

: Organic India hires Akila Chandrasekar as Head of Marketing
In Marketing

: Angel Broking re-designates Prabhakar Tiwari as Chief Growth Officer
In Digital

: WPP acquires mobile technology provider NN4M
In Digital

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In-depth: Does #BoycottBrand affect a brand's life?

: In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?

: In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers

: In-depth: Vodafone Idea’s unified brand identity ‘Vi’ — appealing or appalling?

News channels feel trapped by artificially escalated unsustainable price for DD Free Dish slots

: Former BARC India CEO Partho Dasgupta granted bail

: Rajya Sabha and Lok Sabha TV merged together as Sansad TV, Ravi Capoor appointed CEO

: Levi’s to hike spending on TV and digital, focus more on female consumers

Infectious Advertising elevates Chirag Raheja to Head of Copy

: India is second most awarded country with 48 awards at Spikes Asia 2021

: Agency business recovers from Covid jolt as pitches increase, conversion time shortens

: Levi’s to hike spending on TV and digital, focus more on female consumers

MoEngage, Merkle Sokrati ink strategic alliance for APAC

: Noise appoints Utsav Malhotra as its new COO

: Doceree forays into enterprise-level network solution with Doceree Engage

: Agency business recovers from Covid jolt as pitches increase, conversion time shortens

Digital

How auto brands in India flock to Twitter to woo their consumers

: In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady

: Short-video app Josh sets up Josh Studios, appoints content creator Seher Bedi

: NXTDigital inducts Vynsley Fernandes, CEO of Media Group, on company board; elevates him as MD and CEO

Panasonic shows how its AI and IoT-enabled MirAIe platform enables users to monitor Panasonic devices on the go

: Take a dessert break for self too, says Ayushmann Khurrana in KitKat Dessert Delight’s new spot

: Surf Excel shows how Holi can bridge emotional distance, bring hearts closer despite physical distancing

: IDBI Federal Life Insurance transitions to a new identity as Ageas Federal Life Insurance, unveils campaign

Print

Newspapers differ with adex reports, say figures underplaying print’s potential

: Government appoints former journalists Mahendra Singh and Rajat Arora as members of Railway users panel

: INS asks Google to increase publishers’ share of ad revenue to 85%

Radio

Red FM’s ‘Raagistaan- Desert Diaries’ is a celebration of Rajasthani folk music and culture

: Fever FM’s Sumant Ray launches Mediazaadey Entertainment

: Big FM’s ‘Onward & Upward - The Big Morning Show’ hits a double century, welcomes Narayana Murthy, Sudha Murty as guest speakers

OTT

Amazon Prime Video issues apology over Tandav, regrets that viewers found certain scenes objectionable

: Short-video app Josh sets up Josh Studios, appoints content creator Seher Bedi

: Will government regulations curb creative growth of OTT industry ?

Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles

: Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan

: Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM

Building the digital marketing pillar for the industry

: NITI Aayog’s vision for online fantasy sports can catalyse the sports ecosystem in India

: Thank you Lalit Modi for the Border-Gavaskar Trophy

: How smart production is driving change in India

: Is craft in advertising a necessity or a luxury?

Commentary: Was Partho Dasgupta being played by Arnab Goswami?

: Commentary: OTT breathes creative freedom and government’s rough hand may kill the sector

: Commentary: Exit BARC India, enter Government-monitored TV measurement system?

: Commentary: More searching questions than answers in front of BARC India Board