Rising Star Awards 2022 - Winners

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Interviews

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Events

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Misc

Industry Briefs Sponsored Partner Content

Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI

Speaking to BestMediaInfo.com, Manisha Kapoor, CEO and Secretary General, the Advertising Standards Council of India, said that solely blaming the offshore ‘betting’ players is not enough

How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business

Iodex’s “Har Din Jeet Meri” campaign celebrates the spirit of winning everyday

Advertisment

: Godrej Yummiez unveils new campaign for its Yummiez Crispy Potato Starz offering
In Ad Craft

: Sony SAB to launch new fiction show ‘Dil Diyan Gallaan’
In Television

: Shemaroo bags 13 awards at Promax Asia 2022
In Television

Advertisment

: Coca-Cola India collaborates with Adani Digital Labs for an omnichannel SaaS Platform
In Marketing

: Monster India rebrands to FoundIt; announces change through a new campaign by Wunderman Thompson
In Marketing

: CNBC-TV18 launches its ‘Future Female Forward – A Women’s Collective’ initiative
In Television

: Vogue India’s ‘Beauty Secrets’ video features Tamannaah Bhatia
In Digital

: Noise onboards Virat Kohli as its new brand ambassador
In Marketing

: Times Prime tells digital natives ‘No Times Prime, is a Crime’ in its latest campaign
In Ad Craft

: Grapes executes Eicher’s new beat #UpTimeHaiTohOnTimeHai
In Ad Craft

: Forbes India to hold soirée for its 30 Under 30 Class of 2022 winners
In Marketing

: Massive scope for brands to associate with E-sports, gaming community highly receptive to the idea: Dentsu Gaming Report India 2022
In Digital

: Digital therapeutics start-up Fitterfly unveils new brand identity
In Marketing

: Nexus Malls appoints Amitabh Bachchan as brand ambassador to bring ‘Har Din Kuch Naya’ experience to customers
In Marketing

: Team Pumpkin bags USA-based Bear Staffing’s social media mandate
In Digital

: Dentsu Webchutney’s Tanishq campaign bags the Grand Prix at Laadli Media and Advertising Awards for Gender Sensitivity
In Advertising

In-depth

In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season

: Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?

: Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation

: In-depth: Brands allocating budgets judiciously after muted growth in H1 adex

Television

Asianet to present youth drama show ‘Nammal’

: Breaking reach barrier: News18 India stays ahead of leading GECs

: I&B Ministry asks MSOs to maintain 90-day recording of platform services to curb piracy

: Ravish Kumar resigns from NDTV

Advertising

Jaibeer Ahmad moves on from Cheil India after over 3.5 years of association

: Amagi appoints Rajagopal Baskaran as SVP of AdTech Product Development

: Commerce and martech helped us achieve our growth target: Shamsuddin Jasani of Wunderman Thompson

: Legrand India celebrates 25-year milestone with an ad film

Marketing

Nestle to stop direct advertising to children under 16 years of age

: Rediffusion Healthcare rebrands and relaunches as Wellth

: 58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey

: 91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report

Digital

Viacom18 Sports partners with Snap for FIFA World Cup Qatar 2022

: Quintillion Business Media launches BQ Prime Hindi

: Social Beat bags Sanfe's social media marketing mandate

: Hashtag Orange eyes 5X growth in FY23; announces plans to expand workforce

Ad Craft

Maruti Suzuki True Value launches #SirfTrueValuePe brand campaign

: Bisk Farm launches #GooglyTwister campaign featuring new brand ambassador Hrithik Roshan

: EFGH Brand Innovations nudges the soft spot in people’s hearts through its films for ‘GivingTuesday’

: Nourish’s new TVC shows Shilpa Shetty listing the benefits of quality dry fruits consumption to sister Shamita

Print

Mathrubhumi International Festival of Letters to make a comeback in 2023

: I&B minister Anurag Thakur cautions media against clickbait journalism, fake news and paid news

: PCI pulls up Rajasthan CM Ashok Gehlot for stopping govt ads to Rashtradoot

Radio

Centre cautions FM radio channels over songs and content glorifying drugs, weapons and alcohol usage

: Google, US radio station iHeartMedia fined over misleading ads

: Red FM announces season three of ‘The Kavi Collective’

OTT

Riding on FIFA World Cup, JioCinema claims top slot among ‘most downloaded free apps’

: MX Player to bring viewers MMA reality series and more enthralling international content this December

: Prime Video wraps up its stint at 53rd International Film Festival of India

Interviews

Real-time data, content and commerce to be future of media agency business: Ajay Gupte

: Ogilvy Global CEO Devika Seth Bulchandani underlines “processes” and “keeping pace with changes” for better revenue and margins

: Legacy agencies will either have steep learning curve or adopt inorganic strategies: Sidharth Rao and Madhu Sudhan

: Wondrlab India launches Wondrlab Technologies; appoints Publicis Groupe’s Rajesh Ghatge as its CEO

: We’ve earned a lot of respect due to ‘The Unfiltered History Tour’ wins at Cannes & made India proud: Dentsu’s Amit Wadhwa & Ajay Gahlaut

Guest Times

How can eCommerce brands protect themselves this Black Friday?

: How has luxury changed

: Why do D2C brands need to evolve in digital marketing to avoid overspending on ads?

: Where Ikea gets it right and how Akasa Air gets it wrong

: Congrats Devika, but don’t be so excited India!

Commentary

Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?

: Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI