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Pepsi takes over Gateway of India to unveil its first visual identity change in 14 years

Pepsi took over the monument with a digital artwork that showcased the reveal of Pepsi visual identity through a cool inflatable installation

Delhi session court directs Bloomberg to remove ‘defamatory’ article against Zee
Delhi session court directs Bloomberg to remove ‘defamatory’ article against Zee
Google Play Store removes Indian apps over non-compliance with its payment policy
Google Play Store removes Indian apps over non-compliance with its payment policy
In-depth: IPL or general elections? A tough choice for advertisers
In-depth: IPL or general elections? A tough choice for advertisers
Well-positioned to capitalise on monetisation opportunities across TV and digital: News18's Mitul Sangani
Well-positioned to capitalise on monetisation opportunities across TV and digital: News18's Mitul Sangani
Disney-Reliance merger to raise subscription tariffs; negatively impact other telcos
Disney-Reliance merger to raise subscription tariffs; negatively impact other telcos
Advertiser returns on Meta have increased by 30-35% because of AI: Sandhya Devanathan
Advertiser returns on Meta have increased by 30-35% because of AI: Sandhya Devanathan
IPG partners with Adobe to bring AI-powered content for clients
IPG partners with Adobe to bring AI-powered content for clients
Netflix India is broadening the aperture for audiences in 2024: Monica Shergill
Netflix India is broadening the aperture for audiences in 2024: Monica Shergill
In OTT
Super 7 ads of the week: Ads that left their creative aftertaste on screens
Super 7 ads of the week: Ads that left their creative aftertaste on screens
Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’
Interactive Avenues awarded IAMAI’s ‘Digital Agency of the Year’
Gatorade’s Turf Finder addresses recreational space scarcity, uses data to unlock urban playgrounds
Gatorade’s Turf Finder addresses recreational space scarcity, uses data to unlock urban playgrounds
Pidilite appoints Sudhanshu Vats as MD Designate; Bharat Puri to step down
Pidilite appoints Sudhanshu Vats as MD Designate; Bharat Puri to step down
Publicis Media elevates Anil K Pandit to EVP, Head of Programmatic, Data and Tech
Publicis Media elevates Anil K Pandit to EVP, Head of Programmatic, Data and Tech
Google teams up with 'Shakti' to combat misinformation ahead of General Elections
Google teams up with 'Shakti' to combat misinformation ahead of General Elections
Ambuja Cements to be title sponsor for Adani’s Gujarat Giants
Ambuja Cements to be title sponsor for Adani’s Gujarat Giants
Sociomark bags digital mandate for Qubero
Sociomark bags digital mandate for Qubero
Noida International Airport awards its exclusive advertising contract to Laqshya Media Group
Noida International Airport awards its exclusive advertising contract to Laqshya Media Group
Tbo.com partners with WebEngage for ‘Tbo Rewind’
Tbo.com partners with WebEngage for ‘Tbo Rewind’
discovery+’s new series "Mega Banks of India" to premiere on March 1
discovery+’s new series "Mega Banks of India" to premiere on March 1
In OTT
First ISEC reporting panel launched at IAMAI’s India Digital Summit 2024
First ISEC reporting panel launched at IAMAI’s India Digital Summit 2024
Havas Play India to be support partner of ‘Maritime 10K Challenge’
Havas Play India to be support partner of ‘Maritime 10K Challenge’
Future Generali India Life Insurance to elevate Alok Rungta as Managing Director and CEO
Future Generali India Life Insurance to elevate Alok Rungta as Managing Director and CEO
Thrive urges to 'Take Food Personally' because ‘Kuch Bhi Nahi Chalega’
Thrive urges to 'Take Food Personally' because ‘Kuch Bhi Nahi Chalega’
Philips India partners with Red Bull Soapbox Race to ‘Move Fearlessly’
Philips India partners with Red Bull Soapbox Race to ‘Move Fearlessly’
Guarding candy with one’s life in DS Group’s Pass Pass Pulse film
Guarding candy with one’s life in DS Group’s Pass Pass Pulse film
Danone India’s AptaGrow aims to educate about effective nutrient absorption in kids
Danone India’s AptaGrow aims to educate about effective nutrient absorption in kids
FanCode signs multi-year exclusive broadcasting deal with Formula 1
FanCode signs multi-year exclusive broadcasting deal with Formula 1
In OTT