AI Overviews are draining publisher revenue while India still watches
CTV ads lift brand consideration by 7.9%, boost Gen Z purchase intent by 8.5%: Study
Lotto Sport launches in India with campaign featuring Yuvraj and Abhishek
Branquila expands operations to UAE with integrated brand marketing services
WPP Media showcases Indriya’s Aasmaniyat collection on cinema ceilings
Advertising
Hero MotoCorp increases advertising spend by 18% in FY2025
Gaurav Jain takes over as Head of Revenue for APAC at InMobi
Ad Craft
Lotto Sport launches in India with campaign featuring Yuvraj and Abhishek
Super 7 ads of the week: From Guru Purnima to green energy, campaigns that connected
McDonald’s India CFO features in campaign for International Fries Day
Marketing
VIP Industries promoters sell 32% stake to multiples
Hero MotoCorp increases advertising spend by 18% in FY2025
Branquila expands operations to UAE with integrated brand marketing services
Television
Inside JioStar’s mega pitch: Rs 22.5 crore TV+digital sponsorship slots for ‘Kyunki’ return
Zee’s proposal for promoter warrants fails to secure shareholder majority
Ekta Kapoor didn’t want to bring Kyunki back; Here’s what changed her mind
Digital
Huella Services introduces AIgnite, an AI-led ad intelligence platform
AI Overviews are draining publisher revenue while India still watches
‘Dad’s Day Out’ newspaper ad becomes India’s darkest déjà vu moment
Mathrubhumi confers 2024 Literary Award on Malayalam writer Sarah Joseph
PM Modi’s personal note to Aveek Sarkar: A thousand full Moons, and still going strong
Dainik Jagran launches Janhit Jagran 2025 to support purpose driven start ups
Radio
FM Radio auctions to begin this month; MIB issues GOPA for Phase III Batch III
MIB shortlists 19 bidders for Phase III Batch III FM auctions; mock on June 30
Insights
CTV ads lift brand consideration by 7.9%, boost Gen Z purchase intent by 8.5%: Study
Campaigns with higher ad frequency see up to double the brand impact, underlining the importance of repeat exposure in CTV ad, according to the Beyond Awareness study by Samsung Ads in collaboration with Kantar
50% of DOOH campaigns now executed fully or partially via programmatic: Report
71% Indians express concern over AI scams during Prime Day: McAfee report
Only 26% of Indian CMOs have responsible AI guidelines in place: Study
Guest Times
10 strategic design principles for launching a DTC brand in India
Disrupt or be ignored: Why ad filmmaking in India needs a creative reset
Partner Content
6 tips for becoming a better fleet manager
News18 Bangla claims top position in Bengali news genre
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage
Record 1.86 crore unique visitors log in for Budget coverage: Moneycontrol