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Cannes Lions Goafest Spikes Asia 2017

Cannes Lions 2019

Guest Times

Four elements that will define digital media consumption in 2020

With the advent of new technology and evolving consumer preferences, India's digital media consumption pattern is fast changing. The Managing Director of Essence India, Anand Chakravarthy, shares key elements that will define the pattern in 2020

Marquees 2019 honours the best in Indian marketing

UFO Moviez unveils ‘UFO - Cine Media Network’, reinforces its cinema advertising offering

: BBDO India appoints Priyanka Rishi to head Mumbai operations
In Advertising

: FoxyMoron bags digital duties for Huawei Brand
In Digital

: Superdry India’s #SDMyWay campaign redefines style as whatever one wants it to be
In Ad Craft

: Colors launches cinema ad campaign to promote ‘Choti Sarrdaarni’ on UFO Moviez screens
In Television

: OMD outpaces industry as it expands billings and market share
In Marketing

: CNBC-TV18 hosts business unconference, celebrates birthday with #CNBCTV18Tweetathon
In Television

: Puma signs three-year deal with footballer Sunil Chhetri
In Marketing

: CNBC-TV18 commences 15th year of India Business Leader Awards, launches 'Leadership Collective'
In Television

: 104.8 Ishq launches second season of ‘What Women Want’ with Kareena Kapoor Khan
In Radio

: Star Sports at a winning streak at Promax Asia Awards 2019
In Television

: Media Moments bags communication mandate for Citykart
In Marketing

: 8th edition of Agenda Aaj Tak on Dec 16-17
In Industry Briefs

Cannes Lions 2019

How rankings of most-awarded agencies in India changed over three years

: Getting consumer insights becoming difficult because of lack of data and investment, says Brian Wieser of GroupM

: Cannes Lions 2019: 29 Grand Prix winners that stood out across all categories

: Ogilvy India is back to growth, says Ogilvy Worldwide CEO John Seifert

In-depth: Is OTT advertising suffering in the absence of third-party measurement?

: In-depth: Is comparative advertising re-emerging as a trend?

: In-depth: What do brand custodians bring to table as brand ambassadors?

: In-depth: Is performance pressure taking a toll on digital creativity?

Livspace appoints Essence as integrated media agency of record in India

: India’s first advertising lady Tara Sinha passes away

: DAN Data Sciences launches ‘Dentsu BrandSense’, a proprietary brand-audience perception analysis engine

: Mirum India bags creative mandate for Play

&TV presents Babasaheb’s life story ‘Ek Mahanayak – Dr. B.R. Ambedkar’, for first time in Hindi GEC

: Star India Chairman Uday Shankar publically slams TV measurement currency, says things will change

: BARC India appoints Mahendra Upadhyay as Chief Information Officer

: B-town celebrities join National Geographic’s ‘Planet or Plastic’ #DebrisTrackerChallenge through plogging

For Uniqlo, the product is the hero and its performance is the core

: MRSI launches the first-ever Research and Insights Awards in India

: OML announces new leadership team

: Fastrack forays into perfume category, launches range of youthful fragrances

Digital

Hotstar India Watch Report 2019 bursts bubble around online video consumption

: Enactment of data protection law will be a watershed moment for digital media, Anand Chakravarthy, MD, Essence India

: IdeateLabs hires Divya Ajitkumar as Business Head

: PivotRoots bags digital media mandate for PGIM India Mutual Fund

MP Birla Cement launches campaign ‘Tajurbe ki taaqat’ for brand Samrat

: Red Chief launches ‘Khel Gaye Chief’ campaign with Vicky Kaushal

: RKFC and adidas launch campaign to celebrate new adidas jersey, dedicate it to ‘Unreal Fans’

Print

Free Press Journal changes masthead again — this time on International Human Rights Day

: Dainik Bhaskar Group announces scholarship at IIM Ahmedabad in memory of Late Ramesh Chandra Agarwal

: MRUC hunts for new research agency as its contract with Nielsen ends

Radio

My FM launches a women security campaign, ‘My FM hai Why FM- Sawal Uthao Beti Bachao’

: Red FM launches ‘Red Podcast’, an exclusive digital offering

: FM Tadka launches Tadka Soul Studio Guest Nights

Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson

: Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall

Guest Times: Sustainability in marketing is the way ahead

: Guest Times: Leveraging the power of insights

: Guest Times: Why delivering personalised communications that drive customer engagement at every touch point is a challenge for Indian marketers

Commentary: What the TV news industry can gain from two separate industry bodies

: Commentary: Promoters' passion, not investor-led model drives success in M&E sector

: Commentary: What high-profile exits at Star mean for the network