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SIL Advertising

Greenply acquires naming rights for Lower Oshiwara Metro Station in Mumbai

Partnership with MMMOCL and Signpost India highlights growing use of transit media for urban brand visibility

By BestMediaInfo Bureau
May 16, 2025 15:12 IST 2 Min read
R Venkatasubramanian Advertising

R Venkatasubramanian steps down as COO of Havas Play

By BestMediaInfo Bureau
May 16, 2025 14:25 IST 1 Min read
VDO Advertising

VDO.AI introduces interactive CTV ad format using remote-enabled controls

By BestMediaInfo Bureau
May 16, 2025 13:12 IST 2 Min read
One Show Pencils Advertising
The One Show 2025: India brings home 2 Bronze and 8 Silver Pencils
By BestMediaInfo Bureau
May 16, 2025 08:31 IST 2 Min read
Cyrus Shroff and Shweta Shroff Advertising
Performics India appoints Cyrus Shroff as Chief Client Officer, Shweta Shroff as Chief Product Officer
By BestMediaInfo Bureau
May 15, 2025 15:05 IST 2 Min read

Ad Craft

Baskin-Robbins Ad Craft

Baskin Robbins drops a scoop of Italy with every bite through new ad films

Short films highlight connections and nostalgia as brand debuts Italian Gelato range

By BestMediaInfo Bureau
May 16, 2025 13:40 IST 2 Min read
Sara-and-Sachin-Tendulkar Ad Craft

Sara & Sachin Tendulkar's Spinny drive proves some promises are Furever

By BestMediaInfo Bureau
May 16, 2025 13:21 IST 1 Min read
Pedigree-ropes-in-Kriti-Sanon Ad Craft

Pedigree ropes in Kriti Sanon to spotlight wet food category

By BestMediaInfo Bureau
May 16, 2025 09:33 IST 1 Min read
Too-Cool-to-Have-It-Solo Ad Craft
Tata Coffee Grand Cold Coffee explores urban connections in new digital campaign
By BestMediaInfo Bureau
May 15, 2025 15:54 IST 2 Min read
Sugar Free appoints Janhvi Kapoor Ad Craft
Sugar Free launches 'Fitness Ka Pehla Kadam' campaign targeting health-conscious consumers
By BestMediaInfo Bureau
May 15, 2025 15:02 IST 1 Min read

Marketing

Emami Marketing

Emami’s adex rises 6.4% to Rs 694.02 crore in FY2025

In Q4 FY2025, the homegrown FMCG firm spent Rs 188.88 crore on advertising

By BestMediaInfo Bureau
May 16, 2025 16:58 IST 1 Min read
Doorva Bahuguna, Ujjwal Ankur Marketing

Doorva Bahuguna joins Keenai as Global Chief Marketing Officer

By BestMediaInfo Bureau
May 16, 2025 16:25 IST 1 Min read
hansa research Marketing

Hansa Research releases Health Insurance Customer Experience report

By BestMediaInfo Bureau
May 16, 2025 15:55 IST 2 Min read
Subhodeep Roy Marketing
Parag Milk Foods appoints Subhodeep Roy as Chief Business Officer
By BestMediaInfo Bureau
May 16, 2025 12:08 IST 1 Min read
Patanjali Marketing
Patanjali Foods Q4 profit up 74% to Rs 358.53 cr; ad spend at 3.36% of revenue
By BestMediaInfo Bureau
May 16, 2025 11:57 IST 2 Min read

Television

Zee rebranding Television

ZEE Entertainment unveils new brand identity, positions itself as content and tech powerhouse

The refreshed design will go live across all ZEE platforms during the telecast of the ZEE Cine Awards on June 8, 2025

By BestMediaInfo Bureau
May 18, 2025 08:53 IST 2 Min read
X ray report Television

Manogya Loiwal joins NDTV India with new prime time show ‘X Ray Report’

By BestMediaInfo Bureau
May 16, 2025 18:26 IST 1 Min read
News18 India Television

News18 India records 97% growth in viewership during 3 days of India-Pak war

By BestMediaInfo Bureau
May 16, 2025 18:06 IST 1 Min read
Ott Play Television
GTPL Hathway partners with OTTplay Premium to launch GTPL Genie+ service
By BestMediaInfo Bureau
May 16, 2025 13:05 IST 1 Min read
IPL Television
IPL’s return ignites 10–20% ad rate surge ahead of playoffs
By Lalit Kumar
May 16, 2025 11:59 IST 5 Min read

Digital

Esports-annoucement Digital

OnePlus enters Indian esports, partners with Gods Reign, K9 & Cincinnati Kids

Co-branded teams to offer product feedback as OnePlus aims to align device development with mobile gaming performance needs

By BestMediaInfo Bureau
May 16, 2025 17:46 IST 1 Min read
youtube Digital

YouTube rolls out AI-powered 'Peak Points' to help advertisers target high-engagement moments

By BestMediaInfo Bureau
May 16, 2025 17:32 IST 1 Min read
Amazon_Prime_Video_logo Digital

Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts

By BestMediaInfo Bureau
May 16, 2025 16:37 IST 2 Min read
TV9 digital Digital
Google features TV9 Digital’s use of One Tap in case study
By BestMediaInfo Bureau
May 16, 2025 13:56 IST 1 Min read
IPL Television
IPL’s return ignites 10–20% ad rate surge ahead of playoffs
By Lalit Kumar
May 16, 2025 11:59 IST 5 Min read

Print

Gujarat Samachar founder Bahubali Shah Print

ED detains Gujarat Samachar director Bahubali Shah after raids

The Congress flayed the action, saying anyone raising their voice against the government or not compromising with the BJP will have to go to jail

By BestMediaInfo Bureau
May 16, 2025 15:08 IST 1 Min read
Jury-Announcement---Business-Todays-Indias-Most-Sustainable-Companies Print

Business Today to hold jury meet for inaugural sustainability awards on 16 May

By BestMediaInfo Bureau
May 15, 2025 09:10 IST 1 Min read
Advertising Advertising

Advertising picks up steam as India-Pakistan war clouds clear

By Akansha Srivastava
May 13, 2025 09:41 IST 3 Min read
Dainik Bhaskar Print
DB Corp FY25 net at Rs 3,710 mn despite tough Q4, signals robust recovery ahead
By BestMediaInfo Bureau
May 08, 2025 17:24 IST 3 Min read
Snigdha Ahuja Cosmopolitan India Print
India Today Group appoints Snigdha Ahuja as Editor of Cosmopolitan India
By BestMediaInfo Bureau
May 07, 2025 16:40 IST 1 Min read

Radio

Teen Taal100th Episode Celebration in Pune Radio

Aaj Tak Radio’s Podcast ‘Teen Taal’ records 100th episode Live

The show’s three hosts—Kamlesh Kishore Singh (Tau), Kuldeep Mishra (Sardaar), and Asif Khan (Khan Cha)—took the stage at MIT Pune to record the podcast live

By BestMediaInfo Bureau
Apr 20, 2025 17:11 IST 1 Min read
Rohit-Kalra Radio

Radio One operator Next Mediaworks appoints Rohit Kalra as CEO

By BestMediaInfo Bureau
Apr 17, 2025 10:57 IST 2 Min read
Radio Radio

MIB announces amendment to FM Radio e-auction rules

By BestMediaInfo Bureau
Apr 10, 2025 10:34 IST 1 Min read
IKL-X-GT-PR-creative Marketing
My FM becomes official radio partner for Gujarat Titans
By BestMediaInfo Bureau
Apr 01, 2025 14:06 IST 1 Min read
Cannes Lions Radio
Brazil named inaugural ‘Creative Country of the Year’ at Cannes Lions 2025
By BestMediaInfo Bureau
Mar 27, 2025 09:49 IST 3 Min read

Insights

marketing Insights

Experiments, pricing power, and AI to drive marketing measurement in 2025

As measurement evolves, WARC explores how AI and experiments drive marketing impact

By BestMediaInfo Bureau
May 09, 2025 10:18 IST 3 Min read
fmcg Insights

FMCG volume growth slows to 5.1% in Q1 2025 as small packs gain popularity

By BestMediaInfo Bureau
May 09, 2025 09:29 IST 3 Min read
MMA Insights

A CMO’s guide to growth hacking in the AI-driven era

By BestMediaInfo Bureau
May 09, 2025 07:02 IST 3 Min read
Delhi Capitals Insights
IPL 2025 fan loyalty: Delhi Capitals lead in regional growth, CSK sees sharp dip
By BestMediaInfo Bureau
May 07, 2025 09:25 IST 2 Min read
Ananya Panday Insights
Ananya Panday tops celebrity endorsements in IPL 2025; 61% of ads feature stars
By BestMediaInfo Bureau
May 05, 2025 15:35 IST 2 Min read

Guest Times

Virat-Kohlis-test-retirement1 Guest Times

Virat Kohli: The brand, the cricketer, and the enduring legacy

Ganapathy Viswanathan, Independent Communication Consultant and Chief Mentor at Roarrr Media and Public Relations, examines how Kohli’s journey from cricketer to enduring brand icon offers lessons in authenticity, versatility, and long-term value

By BestMediaInfo Bureau
May 13, 2025 08:46 IST 3 Min read
Client Agency Relation Guest Times

Why collaboration is key: Bridging the gap between clients and agencies

By BestMediaInfo Bureau
May 12, 2025 09:12 IST 3 Min read
planning Guest Times

Is a planner the heart of every campaign?

By BestMediaInfo Bureau
May 09, 2025 13:27 IST 4 Min read
Aniruddha Sinha Guest Times
Strategies for building and leading high-performing marketing teams
By BestMediaInfo Bureau
Apr 30, 2025 09:44 IST 3 Min read
Ruksheen Palia Guest Times
Why women in advertising need to speak louder, not softer
By BestMediaInfo Bureau
Apr 25, 2025 10:39 IST 3 Min read

Partner Content

How to become better fleet manager Digital

6 tips for becoming a better fleet manager

The best fleet managers are always evolving, learning, and improving their systems. With that in mind, here are six tips to help you become a better fleet manager

By BestMediaInfo Bureau
May 12, 2025 11:29 IST 4 Min read
News18-Bangla Television

News18 Bangla claims top position in Bengali news genre

By BestMediaInfo Bureau
Mar 28, 2025 18:01 IST 1 Min read
CNN News18 Exit poll coverage Digital

CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage

By BestMediaInfo Bureau
Feb 06, 2025 11:08 IST 1 Min read
moneycontrol Digital
Record 1.86 crore unique visitors log in for Budget coverage: Moneycontrol
By BestMediaInfo Bureau
Feb 04, 2025 10:45 IST 2 Min read
IPL Trophy Partner Content
Breaking down the BCCI's new rules for IPL 18: What they mean for players and teams
By BestMediaInfo Bureau
Jan 25, 2025 20:05 IST 3 Min read
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