Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2018

Guest Times

How niche channels will survive under the new tariff regime

Broadcasters are worried that niche channels such as music, movies and lifestyle may see a major fall under the new tariff regime. To contain the headwinds, broadcasters have started revamping the content, upping their marketing game or even planning to go FTA to cash in on the reach. BestMediaInfo.com finds out their survival strategy