Ad Craft

Sunfeast Marie Light’s ‘Missing Wife’ highlights household equality

IKEA festive film lights up with Usha Uthup and Bappi Lahiri’s classic track

Super 7 ads of the week: Creative stories and campaigns making an impact

Tyaani Jewellery showcases men’s jewellery as part of everyday style with Jim Sarbh

DS Group and Ksheer invite Rajasthan to complete timeless proverbs

Nike revives ‘Just Do It’ for a new generation with ‘Why Do It?’

Brands light up Kerala’s Onam with films, music and festive flair

BGMI becomes a Reflex for Gen Z in Dentsu Creative Isobar and KRAFTON campaign

Zeno Health asks viewers to skip its own ads

Publicis and Škoda launch playful new chapter of ‘Fans Not Owners’