Ad Craft

How brands are lighting up Diwali with creativity, culture and connection

Raghu Ram, Rajiv Lakshman, and Devarshi return with Roadies drama for Xiaomi

Bollywood drama meets Google Search with AI mode

Edge by Titan celebrates time as art

Air india express’s ‘xplore more, xpress more’ unites cultures through travel

Hocco Ice Cream and Haldiram get “Cooler Together”

Aditi Rao Hydari sweetens Hamdard’s Honey campaign

Coca-Cola and Google Gemini let you create personalised diwali avatars

Saatchi & Saatchi India reimagines festive energy for Audi in ‘Journeys of Imagination’

Tata Play tackles DTH pricing confusion with AI owl and donkey