Insights

Auto retains top spot as print ad volumes edge up 2% in 2025

AI-driven purchase journeys push advertisers beyond traditional reach metrics

Retail market in India to cross Rs 200 trillion as consumer behaviour evolves

Amazon beats ad revenue forecasts by 5.5% while YouTube misses by 9.3%: WARC

India’s beauty and personal care market to hit $40 billion, led by Gen Z and e-commerce

Why Indian consumers are losing patience with brands’ everyday experience failures

Radio advertising grows 2% in 2025 as services sector leads spends

Nearly 71% Indian enterprises struggle to interpret DPDP Act, EY flags uneven readiness

10 ways advertising is set to change over the next decade

India AdEx to reach Rs 1.30 lakh crore in 2026; digital share seen at 70% by 2027: dentsu