Insights

WARC outlines themes behind Cannes Creative Effectiveness Lions 2025 winners

Google AI Overviews not hurting traffic, many marketers see gains: Report

Snapchat's 'Attention Advantage' report faces scrutiny from Indian advertisers

Over half of Indian AI users call chatbots their ‘Good Friend’, finds Accenture survey

92% of Indians plan to maintain or boost festive spending: JioStar survey 2025

Kantar report shows 39% growth in India’s health and wellness searches

How India’s Gen Z is reshaping news consumption

From data flows to film certification: Koan Advisory maps realistic trades in India–US talks

TV ad volumes drop 10% in H1 2025; FMCG continues to dominate spend

Dentsu India releases ‘Roaring Bengal’ report in Partnership with BCC&I;