Insights

FMCG firms await guidelines as new GST triggers short-term disruption

91% of readers continue to shop offline despite rise of quick commerce

44% of Indians prefer superior products even at higher prices : Hakuhodo India

Inside Amazon Ads' digital-first brands playbook, and the P&L; it overlooks

Global ad spend on linear TV falls to $143.9bn as streaming accelerates

TV ad volumes rise 27%, print grows 26% in H1 2025: Excellent Publicity

Festive shopping in India extends beyond Diwali, AppsFlyer report finds

Premium FMCG consumption expands beyond urban centres: Worldpanel India

Four in ten Indians plan purchases above Rs 20,000: MiQ

Planned GST changes prompt temporary slowdown in e-commerce purchases