Insights
84% of Indian consumers say food safety affects their purchase decisions
FMCG firms await guidelines as new GST triggers short-term disruption
91% of readers continue to shop offline despite rise of quick commerce
44% of Indians prefer superior products even at higher prices : Hakuhodo India
Inside Amazon Ads' digital-first brands playbook, and the P & L it overlooks
Global ad spend on linear TV falls to $143.9bn as streaming accelerates
TV ad volumes rise 27%, print grows 26% in H1 2025: Excellent Publicity