Insights
India’s sports viewers spill over into gaming, tech, travel and finance worlds, finds report
TV ad volumes down 10% in Jan-Sep 2025; HUL, Reckitt remain top TV advertisers
Study says ad-free subscription or consent-based ads can balance privacy and growth
India’s gaming and interactive media industry to reach $7.7 billion by FY2030
Highly awarded creative work is nearly twice as effective, but only when brands commit
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2025/11/05/indias-sports-viewers-2025-11-05-15-10-46.jpg)
/bmi/media/media_files/2025/10/14/ctv-ad-2025-10-14-11-26-19.png)
/bmi/media/media_files/2025/01/15/ecmTI4bltNr9pkORhPEz.jpg)
/bmi/media/media_files/2024/12/30/z71FBY6MRwZCHoLOTeuV.jpg)
/bmi/media/media_files/2025/11/04/digital-business-model-2025-11-04-09-33-51.png)
/bmi/media/media_files/2025/10/30/gaming-2025-10-30-15-46-52.png)
/bmi/media/media_files/2025/10/29/human-2025-10-29-11-33-36.png)
/bmi/media/media_files/2025/10/29/creativity-2025-10-29-10-16-23.png)
/bmi/media/media_files/2025/10/27/festive-season-shopping-2025-10-27-15-14-53.png)
/bmi/media/media_files/2025/03/21/E8N49LUwGNvvB9a5VHtP.jpg)