Interviews

‘Not designed for ratings alone’: Raj Nayak on Ideabaaz vs Shark Tank

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

Inside Leo’s 3-point growth strategy: New brands, global briefs, wider mandates

Comscore to launch YouTube CTV measurement in India by the end of 2025

Pricing consensus efforts fell short: Vikram Sakhuja of Madison

End-to-end capability, costing give us significant edge over consulting firms: Anita Kotwani

Our IPL pricing a fair reflection of advertiser demand: JioStar’s Ishan Chatterjee

Changing consumer behaviour making every touchpoint a media opportunity: Prasanth Kumar

Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan

It is easy to make noise, but much tougher to sustain relevance: Govind Pandey of TBWA India