Interviews

Inside Leo’s 3-point growth strategy: New brands, global briefs, wider mandates

Comscore to launch YouTube CTV measurement in India by the end of 2025

Pricing consensus efforts fell short: Vikram Sakhuja of Madison

End-to-end capability, costing give us significant edge over consulting firms: Anita Kotwani

Our IPL pricing a fair reflection of advertiser demand: JioStar’s Ishan Chatterjee

Changing consumer behaviour making every touchpoint a media opportunity: Prasanth Kumar

Growth of streaming resulting in revival of TV: GroupM’s Ashwin Padmanabhan

It is easy to make noise, but much tougher to sustain relevance: Govind Pandey of TBWA India

Commerce, attribution, content-tech are key investment areas for Wavemaker: Shekhar Banerjee

Jay Ganesan of Amagi pushes for CTV advertising