Akansha Srivastava

Akansha has been working with BestMediainfo.com for a decade. She joined the company as a correspondent in 2014 and rose to the Editor role. She also launched India's first B2B content marketing and branded content news platform BuzzInContent.com along with the founder of BestMediaInfo Niraj Sharma 6 years ago. Before BestMediaInfo.com, She had an 11-month stint at Bloomberg TV.

Marketing

Sierra is back: Tata Motors ditches celebs, bets on culture, brand tie-ups and an IPL push

By Akansha Srivastava

Nov 17, 2025 10:47 IST logo

9 Min read

Television

JioStar’s year one: Inside the engine that powers India’s screens and streams

By Akansha Srivastava

Nov 14, 2025 11:24 IST logo

4 Min read

ministry of information and broadcasting

Television

What changed after broadcasters’ pushback to the multi-agency TRP plan

By Akansha Srivastava

Nov 12, 2025 10:51 IST logo

3 Min read

Digital

Exclusive: Comscore brings generative AI measurement to India

By Akansha Srivastava

Nov 11, 2025 10:54 IST logo

7 Min read

Advertising

People don’t remember ads. Not one: Mayur Hola of Swiggy on why brands outlive ads

By Akansha Srivastava

Nov 03, 2025 11:29 IST logo

2 Min read

Marketing

How Airtel Payments Bank is branding “Safe Second Account” as new money habit in India

By Akansha Srivastava

Oct 29, 2025 09:21 IST logo

10 Min read

Television

Exclusive: Zee urges I&B to seek CCI sign-off; backs one trading currency

By Akansha Srivastava

Oct 10, 2025 11:08 IST logo

2 Min read

Advertising

What's really stalling Madison’s sale – price, control, or timing?

By Akansha Srivastava

Sep 11, 2025 10:17 IST logo

2 Min read

Marketing

GCPL’s Harsh Deep Chhabra warns FMCG brands against blind bets on first-party data

By Akansha Srivastava

Sep 10, 2025 09:48 IST logo

2 Min read

Marketing

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

By Akansha Srivastava

Sep 09, 2025 10:41 IST logo

8 Min read