/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/member_avatars/2025/06/03/2025-06-03t023313707z-akansha-srivastava-bmip.jpeg)
/bmi/media/media_files/2025/04/03/0JliqzyYrt1D7iXVXMoj.jpeg)
/bmi/media/media_files/2025/12/09/jiohotstar-south-unbound-2025-12-09-19-48-55.jpeg)
/bmi/media/media_files/2025/12/10/sushant-kutty-2025-12-10-09-32-41.jpeg)
What JioHotstar’s South-first strategy means for OTT, creators and advertisers
Dec 10, 2025
09:33
IST
6 Min read
/bmi/media/media_files/2025/12/05/gunjan-khetan-podcast-2025-12-05-10-13-48.jpg)
AI can do the heavy lifting, but humans must still tell the big stories: Gunjan Khetan
Dec 09, 2025
10:53
IST
4 Min read
Stop calling raw data ‘insights’, says Perfetti’s marketing chief Gunjan Khetan
Dec 05, 2025
10:49
IST
6 Min read
/bmi/media/media_files/2025/06/05/NuKhVuHGL9z8oXqoxWLS.jpg)
/bmi/media/media_files/2025/12/02/kartik-amardeep-shashi-2025-12-02-15-24-20.jpg)
/bmi/media/media_files/2025/12/02/ad-col-2025-12-02-10-48-10.jpg)
/bmi/media/media_files/2025/12/01/tbwa-and-bbdo-2025-12-01-18-26-15.png)
/bmi/media/media_files/2025/12/01/collage-1dec-2025-12-01-10-18-24.jpg)
Byju’s marketing team reunites at Pocket FM as Adityan Kayalakal joins as VP, Brand
Dec 01, 2025
10:35
IST
3 Min read