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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Shailja-Joshi Marketing
Enduring & recognisable: Shailja Joshi calls 7UP’s sonic identity a brand’s strategic weapon
By Lalit Kumar
Jul 11, 2025 10:06 IST 5 Min read
Micro drama In-depth
Micro drama platforms face harsh business realities in India
By Lalit Kumar
Jul 10, 2025 09:53 IST 5 Min read
Balaji-Telefilms Digital
Balaji Telefilms 2.0: From chasing platform dreams to rewriting content playbook
By Lalit Kumar
Jul 08, 2025 09:47 IST 7 Min read
Captain-Cool Marketing
Dhoni’s ‘Captain Cool’ trademark puts spotlight on India’s patchy IP regime
By Sandhi Sarun & Lalit Kumar
Jul 07, 2025 09:04 IST 2 Min read
Madhav-Sheth Marketing
NxtQuantum places 70% of its marketing bets on traditional media for AI+ smartphone launch
By Lalit Kumar
Jul 04, 2025 10:25 IST 3 Min read
(L-R) A file photo of Amit Goenka, Subhash Chandra and Punit Goenka Television
‘It’s your money at stake’: Subhash Chandra asks ZEEL shareholders to trust themselves over proxy firms
By Lalit Kumar
Jul 04, 2025 09:51 IST 3 Min read
TV television adex Television
Audience measurement norms eased: Meet the potential individual players
By Lalit Kumar
Jul 03, 2025 11:06 IST 4 Min read
Diljit-Dosanjh Marketing
Will the Sardaar Ji 3 controversy hit Diljit Dosanjh’s brand value?
By Lalit Kumar
Jul 01, 2025 13:32 IST 4 Min read
Ad-Fraud In-depth
Digital black hole: MFA sites are quietly eating away 30% of India’s programmatic ad spends
By Lalit Kumar
Jun 30, 2025 09:24 IST 9 Min read
Sigma Advertising
CTV is booming, but most brands don’t know how to use it right: MiQ
By Lalit Kumar
Jun 27, 2025 11:20 IST 5 Min read
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