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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

televisionTelevision
Government reviews multi-agency ratings plan as broadcasters push back
By Lalit Kumar
Oct 22, 2025 11:16 IST 3 Min read
Sanjay-JajuTelevision
India’s AI mission to ensure machines learn ethics, not just logic: I&B Secy Sanjay Jaju
By Lalit Kumar
Oct 21, 2025 10:09 IST 3 Min read
Kuch-meetha-ho-jaaye-campaignMarketing
Diwali without ‘Kuch Meetha’? Cadbury tries ‘Kuch Naya’ with crackers and fusions
By Lalit Kumar
Oct 20, 2025 15:54 IST 3 Min read
consumer electronicsIn-depth
From flat summer to ‘second summer,’ adex warms across TV, digital and commerce
By Lalit Kumar
Oct 16, 2025 11:07 IST 5 Min read
Sachin PaliwalTelevision
Republic Media Network’s Sachin Paliwal calls it quits after two-year stint
By Lalit Kumar
Oct 15, 2025 16:49 IST 2 Min read
JioHotstar logoOTT
JioHotstar faces widespread outage as users report login issues
By Lalit Kumar
Oct 15, 2025 15:16 IST 2 Min read
ABD-MaestroMarketing
ABD Maestro rewrites alcobev playbook with 40-40-20 marketing split and a no-TV mantra
By Lalit Kumar
Oct 15, 2025 09:37 IST 6 Min read
Arthur-SadounAdvertising
Publicis Groupe bets big on sports, aims to make it the next addressable media frontier
By Lalit Kumar
Oct 14, 2025 18:13 IST 2 Min read
Philips-OneBlade-Intimate-launch-eventMarketing
Philips Personal Health India axes TV from media mix while 50 percent of AdEx goes to brand building
By Lalit Kumar
Oct 13, 2025 09:57 IST 5 Min read
GST2025Advertising
Ad agencies turn GST rate cuts into festive creative brief
By Lalit Kumar
Oct 13, 2025 09:48 IST 6 Min read
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