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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

icc mens t20 world cup jiostarTelevision
JioStar's T20 World Cup ad pricing under pressure; advertisers expect 10-15% correction
By Lalit Kumar
Dec 19, 2025 11:10 IST 4 Min read
Brands-are-taking-creative-control-backAdvertising
Brands are taking creative control back. What happens to agencies’ seat at the table?
By Lalit Kumar
Dec 17, 2025 10:22 IST 5 Min read
Ad-FraudDigital
Rs 30 cr lost daily to ad fraud, yet only 5% of brands demand independent measurement
By Lalit Kumar
Dec 11, 2025 10:02 IST 5 Min read
ICC-Prasar-bhartiTelevision
Exclusive: Prasar Bharati explores ICC media rights amid JioStar deal uncertainty
By Lalit Kumar
Dec 10, 2025 09:34 IST 4 Min read
Omnicom-IPG-mergerAdvertising
Why Omnicom IPG post-merger ‘account review’ buzz may be hiding a different client story
By Lalit Kumar
Dec 09, 2025 10:38 IST 3 Min read
cable tv rulesTelevision
Exclusive: NDTV, Network18, Times Network oppose MIB’s landing-page proposal
By Lalit Kumar
Dec 08, 2025 13:43 IST 3 Min read
ADANI-GROUPAdvertising
Agencies step back as Adani Group’s media pitch raises questions on transparency
By Lalit Kumar
Dec 08, 2025 10:51 IST 2 Min read
cable tv rulesTelevision
BMI Exclusive: AIDCF urges I&B Ministry to drop proviso on landing pages
By Lalit Kumar
Dec 05, 2025 20:54 IST 5 Min read
DSC05436Marketing
Pernod Ricard to plough every rupee of Xclamat!on profit into marketing for first 18 months
By Lalit Kumar
Dec 04, 2025 08:52 IST 4 Min read
television broadcasting intermediariesTelevision
Can India’s B2B-to-B2C TV model avoid redundancy?
By Lalit Kumar
Dec 03, 2025 10:51 IST 4 Min read
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