0

author image

Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

CoverOmnicomIPGAdvertising
Moving houses, not flipping a switch: Insider says Omnicom–IPG shift runs through 2026
By Lalit Kumar
Dec 02, 2025 13:38 IST 3 Min read
Nimish-AgrawalMarketing
How Niva Bupa is building an 'advisor-first' marketing engine for its next phase of growth
By Lalit Kumar
Dec 01, 2025 10:59 IST 4 Min read
CoverMarResMarketing
Brands take research into their own hands, yet the picture is far from simple
By Lalit Kumar
Dec 01, 2025 10:35 IST 6 Min read
Omnicom-IPG-mergerAdvertising
Creativity in the crossfire as Omnicom–IPG jolts adland
By Lalit Kumar
Nov 28, 2025 10:16 IST 5 Min read
omnicom-ipg-merger-means-for-independent-agenciesAdvertising
After Omnicom–IPG shake-up, can India’s independent agencies seize the moment?
By Lalit Kumar
Nov 28, 2025 10:03 IST 7 Min read
omnicomIPGAdvertising
Could Omnicom–IPG control 50% of global ad spend amid warnings of messy integration?
By Lalit Kumar
Nov 27, 2025 10:50 IST 9 Min read
Omnicom IPGAdvertising
Why Omnicom–Publicis fell apart but Omnicom–IPG closed
By Lalit Kumar
Nov 27, 2025 06:47 IST 4 Min read
Delhi-pollutionMarketing
As Delhi chokes, brands juggle demand and ethics in pollution season
By Lalit Kumar
Nov 20, 2025 09:53 IST 6 Min read
cloudfare lavaDigital
Turns out the ‘internet is lava,’ and Cloudflare just showed us how
By Lalit Kumar
Nov 19, 2025 12:03 IST 2 Min read
cable tv rulesTelevision
MSOs flag price hikes, slower infra growth if landing pages stop delivering ratings
By Lalit Kumar
Nov 19, 2025 11:09 IST 3 Min read
1 2 ... Next