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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

zee bangla sonar zee power Television
Zee doubles down on Pay TV; launches two new channels amid industry decline
By Lalit Kumar
Jul 21, 2025 10:23 IST 6 Min read
TRAI Fact Check Television
Here's why TRAI’s 'fact-check' won't clean up its TV pricing mess
By Lalit Kumar
Jul 18, 2025 10:44 IST 7 Min read
E-retail (1) Digital
Why should telcos have all the fun? Can e-retail crack content subscription bundling next?
By Lalit Kumar
Jul 17, 2025 08:33 IST 2 Min read
Comms In-depth
Comms isn’t just PR, so why is India Inc still treating it that way
By Lalit Kumar
Jul 16, 2025 10:33 IST 7 Min read
OOH-ads-in-2024-620 Advertising
What’s driving the fresh surge of agencies in OOH advertising in 2025?
By Lalit Kumar
Jul 14, 2025 10:08 IST 5 Min read
Shailja-Joshi Marketing
Enduring & recognisable: Shailja Joshi calls 7UP’s sonic identity a brand’s strategic weapon
By Lalit Kumar
Jul 11, 2025 10:06 IST 5 Min read
Micro drama In-depth
Micro drama platforms face harsh business realities in India
By Lalit Kumar
Jul 10, 2025 09:53 IST 5 Min read
Balaji-Telefilms Digital
Balaji Telefilms 2.0: From chasing platform dreams to rewriting content playbook
By Lalit Kumar
Jul 08, 2025 09:47 IST 7 Min read
Captain-Cool Marketing
Dhoni’s ‘Captain Cool’ trademark puts spotlight on India’s patchy IP regime
By Sandhi Sarun & Lalit Kumar
Jul 07, 2025 09:04 IST 2 Min read
Madhav-Sheth Marketing
NxtQuantum places 70% of its marketing bets on traditional media for AI+ smartphone launch
By Lalit Kumar
Jul 04, 2025 10:25 IST 3 Min read
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