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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Gaurav Dwivedi (File photo) OTT
Prasar Bharati CEO confirms YouTube style uploads, subscription plans on WAVES OTT
By Lalit Kumar
Aug 11, 2025 17:34 IST 3 Min read
Cooku Television
Cooking-comedy shows stir strong regional ad demand, JioStar data reveals
By Lalit Kumar
Aug 11, 2025 09:58 IST 2 Min read
Speaker Insights
From LinkedIn thought leadership to paid panels, CXOs are spending big to stay relevant
By Lalit Kumar
Aug 06, 2025 09:14 IST 4 Min read
waves ott OTT
Exclusive: In a first, Prasar Bharati to allow faceless content submission on WAVES OTT
By Lalit Kumar
Aug 05, 2025 10:47 IST 2 Min read
WAVES OTT
Prasar Bharati’s WAVES OTT unveils subscription plans, adds rentals for premium content
By Lalit Kumar
Aug 04, 2025 11:04 IST 2 Min read
wavex outcome report waves 2025 Television
Hype vs Reality: MIB's WAVES outcome report faces credibility crisis
By Lalit Kumar
Jul 31, 2025 11:22 IST 4 Min read
Crisis Marketing
CEO, PR, legal or marketing? In crisis, is India Inc. still asking, ‘Who’s handling this?’
By Lalit Kumar
Jul 30, 2025 09:34 IST 10 Min read
zee bangla sonar zee power Television
Zee doubles down on Pay TV; launches two new channels amid industry decline
By Lalit Kumar
Jul 21, 2025 10:23 IST 6 Min read
TRAI Fact Check Television
Here's why TRAI’s 'fact-check' won't clean up its TV pricing mess
By Lalit Kumar
Jul 18, 2025 10:44 IST 7 Min read
E-retail (1) Digital
Why should telcos have all the fun? Can e-retail crack content subscription bundling next?
By Lalit Kumar
Jul 17, 2025 08:33 IST 2 Min read
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