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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Rishad Tobaccowala Advertising
‘Reinvent businesses before it is too late,’ Rishad Tobaccowala warns marketers
By Lalit Kumar
May 22, 2025 09:05 IST 4 Min read
Gen-Z-is-your-consumer Advertising
What happens when Gen Z is your consumer, your creator, and your critic?
By Lalit Kumar
May 22, 2025 09:04 IST 4 Min read
Wavemaker Abby Advertising
Abby 2025 Awards: Wavemaker wins media agency of the year title
By Lalit Kumar
May 21, 2025 22:43 IST 1 Min read
Goafest 2025 Logo Advertising
Goafest 2025 kicks off with record entries, new format, global energy
By Akansha Srivastava & Lalit Kumar
May 21, 2025 11:01 IST 4 Min read
IPL Television
IPL’s return ignites 10–20% ad rate surge ahead of playoffs
By Lalit Kumar
May 16, 2025 11:59 IST 5 Min read
JioStar-IPL Digital
JioStar upgrades IPL experience on mobile with MaxView 2.0 swipe features
By Lalit Kumar
May 07, 2025 08:03 IST 2 Min read
Prashant Khanna Television
JioStar’s IPL 2025 experiment: Will AI redefine the fan experience?
By Lalit Kumar
May 06, 2025 12:20 IST 2 Min read
WAVES MIB Television
​​WAVES 2025 wasn’t just a summit, but a content renaissance in motion
By Lalit Kumar
May 06, 2025 11:14 IST 4 Min read
Uday waves 2 Television
Disney-Reliance JV JioStar plans Rs 32,000 crore content push in 2026: Uday Shankar
By Lalit Kumar
May 03, 2025 14:29 IST 2 Min read
Uday at Waves Television
Uday Shankar warns against uniform regulation of TV and digital
By Lalit Kumar
May 03, 2025 13:16 IST 5 Min read
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