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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

scrollingMarketing
When discovery, desire and decision collapse into a single scroll
By Lalit Kumar
Aug 21, 2025 10:18 IST 5 Min read
GSTAdvertising
Advertising sector demands GST reforms to cut friction and unlock liquidity
By Lalit Kumar
Aug 20, 2025 10:06 IST 4 Min read
Srinivasan K SwamyAdvertising
AAAI will guide the industry, not police it, says President Srinivasan K Swamy
By Lalit Kumar
Aug 20, 2025 09:20 IST 2 Min read
printIn-depth
The IRS has vanished into media’s Bermuda Triangle. Can it ever return?
By Lalit Kumar
Aug 19, 2025 10:04 IST 6 Min read
Sundar SwamyAdvertising
‘If CCI probe on ad agencies only about price, then it’s wrong’: AAAI President
By Lalit Kumar
Aug 18, 2025 19:05 IST 3 Min read
abbi-podcastMarketing
What should marketers throw out and double down on? Schneider Electric’s Rajat Abbi answers
By Lalit Kumar
Aug 18, 2025 10:25 IST 2 Min read
Sarvesh interviewMarketing
PR needs independence to thrive, says PR Professionals’ Sarvesh Tiwari
By Lalit Kumar
Aug 14, 2025 11:00 IST 2 Min read
Harsh-Deep-ChhabraMarketing
80–85% of GCPL’s internet investments now directed to CTV, says Harshdeep Chhabra
By Lalit Kumar
Aug 13, 2025 09:49 IST 4 Min read
Harsh-Deep-ChhabraMarketing
Why GCPL’s in-house media push signals a shift for brands and agencies
By Lalit Kumar
Aug 12, 2025 18:11 IST 5 Min read
ZareenMarketing
Zareen Khan says Happy Hippie won’t slap fake marketing or claims on audiences
By Lalit Kumar
Aug 12, 2025 09:14 IST 3 Min read
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