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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Sachin PaliwalTelevision
Republic Media Network’s Sachin Paliwal calls it quits after two-year stint
By Lalit Kumar
Oct 15, 2025 16:49 IST 2 Min read
JioHotstar logoOTT
JioHotstar faces widespread outage as users report login issues
By Lalit Kumar
Oct 15, 2025 15:16 IST 2 Min read
ABD-MaestroMarketing
ABD Maestro rewrites alcobev playbook with 40-40-20 marketing split and a no-TV mantra
By Lalit Kumar
Oct 15, 2025 09:37 IST 6 Min read
Arthur-SadounAdvertising
Publicis Groupe bets big on sports, aims to make it the next addressable media frontier
By Lalit Kumar
Oct 14, 2025 18:13 IST 2 Min read
Philips-OneBlade-Intimate-launch-eventMarketing
Philips Personal Health India axes TV from media mix while 50 percent of AdEx goes to brand building
By Lalit Kumar
Oct 13, 2025 09:57 IST 5 Min read
GST2025Advertising
Ad agencies turn GST rate cuts into festive creative brief
By Lalit Kumar
Oct 13, 2025 09:48 IST 6 Min read
Prasar Bharati CEO Gaurav DwivediTelevision
‘Access first, analytics later’: Why Prasar Bharati won’t make DD Freedish addressable
By Lalit Kumar
Oct 09, 2025 18:27 IST 4 Min read
dealDigital
UK, India plan structured matchmaking for producers, financiers, storytellers
By Lalit Kumar
Oct 09, 2025 10:19 IST 4 Min read
Vijay KoshyDigital
Exclusive: TVF in talks with WAVES OTT to create show under MIB’s digital content initiative
By Lalit Kumar
Oct 09, 2025 09:03 IST 3 Min read
Meta appoints Arun Srinivas as MD & Head for IndiaDigital
Repeated encounters matter more than the first impression for GenZ: Meta
By Lalit Kumar
Oct 08, 2025 12:01 IST 4 Min read
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