OTT
IBDF board likely to nominate Gaurav Banerjee as next BARC India chairman
How RCB’s maiden IPL title win sets off brand and broadcast windfall
IPL 2025 playoffs ad inventory sold out as brands scramble for last-minute slots
Comscore to launch YouTube CTV measurement in India by the end of 2025
Integral Ad Science flags rising ad fraud, highlights role of optimisation