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OTT
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How RCB’s maiden IPL title win sets off brand and broadcast windfall
Jun 04, 2025 10:13 IST
3 Min read
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IPL 2025 playoffs ad inventory sold out as brands scramble for last-minute slots
May 28, 2025 10:41 IST
3 Min read
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Comscore to launch YouTube CTV measurement in India by the end of 2025
May 23, 2025 10:57 IST
8 Min read
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Integral Ad Science flags rising ad fraud, highlights role of optimisation
May 21, 2025 10:42 IST
3 Min read
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Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts
May 16, 2025 16:37 IST
2 Min read
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Why ad frequency fatigue still plagues digital advertising, despite all the tech
May 15, 2025 10:28 IST
6 Min read
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Kiran Mani, Vivek Malhotra among “all-alpha-male” IAMAI governing council members
May 14, 2025 10:10 IST
2 Min read