OTT
Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts
Why ad frequency fatigue still plagues digital advertising, despite all the tech
Kiran Mani, Vivek Malhotra among “all-alpha-male” IAMAI governing council members
With IPL set to resume this week, advertisers eye a blockbuster RoI
JioStar backs BCCI’s decision to suspend IPL amid India-Pakistan tensions
WAVES 2025 wasn’t just a summit, but a content renaissance in motion
CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report
WAVES Bazaar sees Rs 250-crore worth of deals and global alliances: Jaju