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In-depth
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Summer heatwave fuels double-digit ad spend rise for cooling giants
Mar 25, 2025 10:27 IST
5 Min read
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Will Pepsi’s ‘Anytime’ dig at Coke keep the fizz alive or fizzle out?
Mar 05, 2025 11:03 IST
5 Min read
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Horoscopes, hashtags and high engagement: India's astro apps shine on social media
Mar 04, 2025 14:47 IST
7 Min read
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Want to save your brand from ‘cancel culture’? Here’s your best bet!
Feb 18, 2025 10:18 IST
8 Min read
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Customer retention over acquisition in 2025: The good, bad, and glossy side of retention
Feb 12, 2025 18:43 IST
6 Min read
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Publicis Groupe’s creative mashup: Will the new Leo live up to the legacy?
Jan 16, 2025 11:04 IST
6 Min read
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WPP’s WFO mandate: Is adland’s WFO rule a creative boost or a bust?
Jan 15, 2025 12:14 IST
7 Min read
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Content-moderation row: How can brands navigate the unmoderated world of Meta?
Jan 13, 2025 12:07 IST
4 Min read
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DPDP Draft Rules: How marketers will navigate consent and data erasure
Jan 08, 2025 09:45 IST
5 Min read