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In-depth
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DPDP Draft Rules: How marketers will navigate consent and data erasure
Jan 08, 2025 09:45 IST
5 Min read
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Weak consumption threatens premium ad rates for major high-impact properties
Jan 06, 2025 10:48 IST
4 Min read
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OOH ads in 2024: Sustainability, innovation, hyper-localised storytelling take centre stage
Dec 27, 2024 09:59 IST
4 Min read
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Band, baaja and brands: Jewellery, fashion and matrimony companies ramp up marketing
Dec 12, 2024 10:48 IST
6 Min read
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Omnicom-IPG merger unlikely to shake up Indian market in short term
Dec 10, 2024 11:00 IST
3 Min read
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Maha Kumbh 2025: How brands can make a splash during the mega marketing mela
Nov 13, 2024 10:06 IST
10 Min read
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In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
Nov 06, 2024 11:13 IST
10 Min read
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From Metro announcements to jingles: How audio ads are sneaking into our daily lives
Oct 24, 2024 09:31 IST
7 Min read