In-depth

Horoscopes, hashtags and high engagement: India's astro apps shine on social media

Want to save your brand from ‘cancel culture’? Here’s your best bet!

Short ads, subtle integrations? Here’s how YouTube’s ‘Jump Ahead’ feature sparks a creative reckoning

Customer retention over acquisition in 2025: The good, bad, and glossy side of retention

Publicis Groupe’s creative mashup: Will the new Leo live up to the legacy?

WPP’s WFO mandate: Is adland’s WFO rule a creative boost or a bust?

Content-moderation row: How can brands navigate the unmoderated world of Meta?

DPDP Draft Rules: How marketers will navigate consent and data erasure

Weak consumption threatens premium ad rates for major high-impact properties

OOH ads in 2024: Sustainability, innovation, hyper-localised storytelling take centre stage