Sandhi Sarun

Sandhi Sarun is Delhi-based Senior Correspondent for BestMediaInfo reporting from the trenches of marketing, media, Advertising and everything in between. A lawyer by degree, journalist by grind, and storyteller by instinct, she brings newsroom flair to B2B content. From decoding trends to unearthing campaign tales, Sandhi chases stories with a streetwise lens. When off the clock, she’s either trekking through trails or cooking up nostalgia from her mother’s handwritten cookbook.

Marketing

What do legacy brands have that D2C brands don’t? Kantar’s Soumya Mohanty explains

By Sandhi Sarun

Jul 11, 2025 10:43 IST logo

4 Min read

Digital

Can attention measurement prove its worth or slip into vanity status?

By Sandhi Sarun

Jul 10, 2025 10:58 IST logo

4 Min read

Marketing

Third Wave Coffee bets big on Gen Z footfall with Bobble and Matcha push

By Sandhi Sarun

Jul 09, 2025 08:53 IST logo

3 Min read

Marketing

Dhoni’s ‘Captain Cool’ trademark puts spotlight on India’s patchy IP regime

By Sandhi Sarun & Lalit Kumar

Jul 07, 2025 09:04 IST logo

2 Min read