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- Oct 03, 2025 10:20 IST
Reliance launches Campa Sure at Rs 15 a litre to take on Bisleri, Kinley and Aquafina
Launched in September 2025 and slated for a nationwide rollout in October, Campa Sure starts at Rs 5 for a 250 ml bottle, Rs 15 for one litre (versus Rs 20 for competitors), and Rs 25 for two litres (compared to Rs 30-35 for rivals). Read more...
- Oct 03, 2025 10:16 IST
P&G to exit Pakistan operations; Gillette Pakistan moves to delist from PSX
Consumer giant will shift to a third-party distributor model as the listed razor unit starts the voluntary delisting process; employee support and brand supply to continue through transition. Read more...
- Oct 03, 2025 09:38 IST
Meta rolls out ‘Business AI’, a sales concierge for websites, ads and chats
The tool is pitched as a shortcut to guided shopping and lead conversion without custom coding. Read more...
- Oct 03, 2025 09:38 IST
Omnicom and IPG push exchange deadline to October 31, keep year-end close in sight
EU and Mexico reviews remain; the FTC has approved the $13.5 billion tie-up with conditions. Read more...
- Oct 03, 2025 09:37 IST
Limelight Lab Grown Diamonds launches Navarambh with Shilpa Shetty
With an ad film, Limelight Lab Grown Diamonds aims to redefine bridal jewellery for today’s woman, that goes beyond lockers. Read more...
- Oct 03, 2025 09:17 IST
Grey global CEO Laura Maness moves on
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Laura Maness The position will not be filled, with Grey transitioning to a co-leadership model instead. Read more...
- Oct 03, 2025 09:15 IST
Apollo Tyres unveils men’s cricket team jersey logo
The Apollo Tyres logo first appeared on the sleeves of women’s team jerseys during their match against Sri Lanka in Guwahati. Read more...
- Oct 03, 2025 09:13 IST
Haleon splits global creative between WPP and Publicis
WPP will lead on wellness and continue overseeing oral health, including Sensodyne Toothpaste and Aquafresh. Publicis Groupe will manage the remaining portfolio, encompassing OTC brands. Read more...
- Oct 03, 2025 09:11 IST
Spotify expands programmatic reach with Amazon DSP and Yahoo DSP
Spotify opens audio and video inventory to Amazon DSP in nine markets and plugs Spotify Ad Exchange into Yahoo DSP, while adding Smartly workflow, ID5 addressability and split testing; Megaphone PMPs are planned for 2026. Read more...
- Oct 03, 2025 09:09 IST
Mastercard launches Commerce Media Network for targeted advertising
Key collaborators include Citi for scaling impact, WPP for extending reach into traditional media, American Airlines, and Microsoft, which will integrate the network into its Copilot Studio for real-time commerce experiences. Read more...
- Oct 03, 2025 09:08 IST
Meta will use AI chat signals to personalise feeds and ads from December 16
Meta says it will not use conversations about sensitive topics such as religion, political views or health to target ads. Read more...
- Oct 03, 2025 09:05 IST
Govt draft rules make online money gaming violations non-bailable
MIB to issue codes of practice and guidelines for classifying online social games meant for recreation, education, skill development and similar purposes. Read more...