2025 made people have a situationship with the real world
Madras High Court advocates for Australia-style social media ban for children under 16
Advertising
Saurabh Saksena launches SAULV, positions it as GenAI-led integrated communications agency
The former VML India president says SAULV will blend strategy, full-funnel communication, creative and content, including full-scale AI production, and help organisations begin their GenAI journey
Tilt’s Joseph George thinks digital-first CMOs are squeezed between platforms and VCs
WPP Media’s Premjeet Sodhi flags “measurement framework” as missing link in brand effectiveness efforts
Ad Craft
“Arre, disturbance nahi hoga na?” Peps’ Vivah Mattress ad lets wedding aunties do the talking
The digital video commercial (DVC) swaps conventional romance for playful humour, with the aunties’ cheeky banter and raised-eyebrow commentary doubling up as the product explainer
Bisk Farm launches Rich Marie ‘Me Time’ campaign with Shraddha Kapoor as brand ambassador
Father-daughter photoshoots in Mumbai support girls’ education through Project Nanhi Kali
Marketing
Pulse Candy ropes in K-pop star Aoora for Christmas digital campaign
New BIS norms for incense sticks ban alethrin, permethrin, fipronil and more chemicals
Television
Paramount and Netflix record double-digit growth in November TV viewership
Network18 launches NextGen Young Leadership Program to nurture emerging media-tech talent
Digital
Madras High Court advocates for Australia-style social media ban for children under 16
Consumer affairs ministry tracks new dark patterns, warns action against errant e-commerce players
India Today Group leadership rings NSE ceremonial bell to mark 50 years
Dainik Bhaskar app clocks 2.1 cr MAUs, 21-minute average time spent on Bihar results day
Radio
HT Media pauses FM ‘Fever’ Chennai exit plan amid broader business review
Akashvani, Doordarshan clock Rs 587.78 crore in non-govt ad revenue in 2022–25
Insights
Gold, iPhones, 666 roses a minute: What Indians ordered on Instamart in 2025 might surprise you
77% AI adoption signals shift in how B2B purchase decisions are made, Dentsu B2B finds
Guest Times
Will 2026 be the game-changer for creative agencies?
With “middle power” agencies fading, clients now face a sharper choice between integrated conglomerates and standalone specialists, opting either for scale and end-to-end capability or a focused burst of creative brilliance
Why tier-2 India is the new launchpad for global scale ideas
Welcome to Vande Bharat Airlines
Partner Content
Fruit Blast slot game review
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