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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

brand loyalty Guest Times
How should brands handle Upgrade Loyalty?
By Shivaji Dasgupta
Aug 23, 2024 09:02 IST 3 Min read
Livpure and boAt are playing the pop culture card Guest Times
How Livpure and boAt are playing the pop culture card
By Shivaji Dasgupta
Apr 10, 2024 09:50 IST 3 Min read
Why brands must market differently to women Guest Times
Why brands must market differently to women
By Shivaji Dasgupta
Mar 15, 2024 04:02 IST 4 Min read
How the Sameer Rizvi syndrome is challenging brands Guest Times
How the Sameer Rizvi syndrome is challenging brands
By Shivaji Dasgupta
Jan 16, 2024 10:05 IST 5 Min read
The changing rules of customer loyalty Guest Times
The changing rules of customer loyalty
By Shivaji Dasgupta
Dec 08, 2023 08:44 IST 4 Min read
Is the corporate brand important in the brave new world? Guest Times
Is the corporate brand important in the brave new world?
By Shivaji Dasgupta
Nov 16, 2023 10:35 IST 4 Min read
Do clients really care about the agency mergers? Guest Times
Do clients really care about the agency mergers?
By Shivaji Dasgupta
Oct 23, 2023 10:17 IST 5 Min read
If you still love Kingfisher beer, then surely you will fly Jet Airways Guest Times
If you still love Kingfisher beer, then surely you will fly Jet Airways
By Shivaji Dasgupta
Sep 06, 2023 16:46 IST 3 Min read
Why brands must delink influences from influencers Guest Times
Why brands must delink influences from influencers
By Shivaji Dasgupta
Aug 30, 2023 10:05 IST 4 Min read
Gadar 2: A wake-up call for marketers to revive 'Nowstalgia' marketing Guest Times
Gadar 2: A wake-up call for marketers to revive 'Nowstalgia' marketing
By Shivaji Dasgupta
Aug 22, 2023 09:38 IST 4 Min read
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