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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Do clients really care about the agency mergers? Guest Times
Do clients really care about the agency mergers?
By Shivaji Dasgupta
Oct 23, 2023 10:17 IST 5 Min read
If you still love Kingfisher beer, then surely you will fly Jet Airways Guest Times
If you still love Kingfisher beer, then surely you will fly Jet Airways
By Shivaji Dasgupta
Sep 06, 2023 16:46 IST 3 Min read
Why brands must delink influences from influencers Guest Times
Why brands must delink influences from influencers
By Shivaji Dasgupta
Aug 30, 2023 10:05 IST 4 Min read
Gadar 2: A wake-up call for marketers to revive 'Nowstalgia' marketing Guest Times
Gadar 2: A wake-up call for marketers to revive 'Nowstalgia' marketing
By Shivaji Dasgupta
Aug 22, 2023 09:38 IST 4 Min read
Why do brands hide during disasters? Guest Times
Why do brands hide during disasters?
By Shivaji Dasgupta
Jun 28, 2023 16:35 IST 3 Min read
What local trains and fish markets can teach Performance Marketing? Guest Times
What local trains and fish markets can teach Performance Marketing?
By Shivaji Dasgupta
May 29, 2023 10:20 IST 5 Min read
Samantha versus Arpita. Who will win the gender wars? Guest Times
Samantha versus Arpita. Who will win the gender wars?
By Shivaji Dasgupta
May 18, 2023 09:59 IST 3 Min read
Why Air-conditioned marketing is dangerous for business Guest Times
Why Air-conditioned marketing is dangerous for business
By Shivaji Dasgupta
Apr 18, 2023 14:56 IST 5 Min read
Why is Apple Store insisting on a no-go area for competing brands? Guest Times
Why is Apple Store insisting on a no-go area for competing brands?
By Shivaji Dasgupta
Apr 11, 2023 15:12 IST 4 Min read
The brave new world of Purification Marketing Guest Times
The brave new world of Purification Marketing
By Shivaji Dasgupta
Mar 22, 2023 08:48 IST 4 Min read
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