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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Why do brands hide during disasters? Guest Times
Why do brands hide during disasters?
By Shivaji Dasgupta
Jun 28, 2023 16:35 IST 3 Min read
What local trains and fish markets can teach Performance Marketing? Guest Times
What local trains and fish markets can teach Performance Marketing?
By Shivaji Dasgupta
May 29, 2023 10:20 IST 5 Min read
Samantha versus Arpita. Who will win the gender wars? Guest Times
Samantha versus Arpita. Who will win the gender wars?
By Shivaji Dasgupta
May 18, 2023 09:59 IST 3 Min read
Why Air-conditioned marketing is dangerous for business Guest Times
Why Air-conditioned marketing is dangerous for business
By Shivaji Dasgupta
Apr 18, 2023 14:56 IST 5 Min read
Why is Apple Store insisting on a no-go area for competing brands? Guest Times
Why is Apple Store insisting on a no-go area for competing brands?
By Shivaji Dasgupta
Apr 11, 2023 15:12 IST 4 Min read
The brave new world of Purification Marketing Guest Times
The brave new world of Purification Marketing
By Shivaji Dasgupta
Mar 22, 2023 08:48 IST 4 Min read
As Air Vistara dies, can Brand Vistara live? Guest Times
As Air Vistara dies, can Brand Vistara live?
By Shivaji Dasgupta
Mar 06, 2023 09:49 IST 4 Min read
The Eveready-Rediffusion chemistry that powered Give Me Red Guest Times
The Eveready-Rediffusion chemistry that powered Give Me Red
By Shivaji Dasgupta
Feb 08, 2023 09:59 IST 3 Min read
How Generative AI will be a boon for the 'original' creative economy Guest Times
How Generative AI will be a boon for the 'original' creative economy
By Shivaji Dasgupta
Jan 17, 2023 09:06 IST 3 Min read
Where Ikea gets it right and how Akasa Air gets it wrong Guest Times
Where Ikea gets it right and how Akasa Air gets it wrong
By Shivaji Dasgupta
Sep 15, 2022 12:51 IST 3 Min read
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