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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Congrats Devika, but don't be so excited India! Guest Times
Congrats Devika, but don't be so excited India!
By Shivaji Dasgupta
Sep 12, 2022 09:42 IST 3 Min read
Why Indians secretly hate Campa Cola and Ambassador Guest Times
Why Indians secretly hate Campa Cola and Ambassador
By Shivaji Dasgupta
Sep 08, 2022 13:42 IST 4 Min read
'No time to die, Shane Warne!' Guest Times
'No time to die, Shane Warne!'
By Shivaji Dasgupta
Mar 07, 2022 18:01 IST 3 Min read
Brands of war: When Russia invades Ukraine Guest Times
Brands of war: When Russia invades Ukraine
By Shivaji Dasgupta
Feb 25, 2022 10:26 IST 4 Min read
What if the IPL talent auctions inspired the Advertising talent auctions? Guest Times
What if the IPL talent auctions inspired the Advertising talent auctions?
By Shivaji Dasgupta
Feb 14, 2022 08:39 IST 4 Min read
Lata Mangeshkar and the art of timeless brands Guest Times
Lata Mangeshkar and the art of timeless brands
By Shivaji Dasgupta
Feb 07, 2022 09:13 IST 4 Min read
Will Air India be the next Corus for the Tata Group? Guest Times
Will Air India be the next Corus for the Tata Group?
By Shivaji Dasgupta
Feb 01, 2022 09:05 IST 4 Min read
Why Clagency is the future of the agency Guest Times
Why Clagency is the future of the agency
By Shivaji Dasgupta
Dec 23, 2021 10:07 IST 4 Min read
What the Calcutta Season must learn from the Seasoned Indian Guest Times
What the Calcutta Season must learn from the Seasoned Indian
By Shivaji Dasgupta
Dec 21, 2021 09:57 IST 3 Min read
'Will Advertising ever have a Parag Agarwal?' Guest Times
'Will Advertising ever have a Parag Agarwal?'
By Shivaji Dasgupta
Dec 01, 2021 08:57 IST 4 Min read
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