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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

As Air Vistara dies, can Brand Vistara live? Guest Times
As Air Vistara dies, can Brand Vistara live?
By Shivaji Dasgupta
Mar 06, 2023 09:49 IST 4 Min read
The Eveready-Rediffusion chemistry that powered Give Me Red Guest Times
The Eveready-Rediffusion chemistry that powered Give Me Red
By Shivaji Dasgupta
Feb 08, 2023 09:59 IST 3 Min read
How Generative AI will be a boon for the 'original' creative economy Guest Times
How Generative AI will be a boon for the 'original' creative economy
By Shivaji Dasgupta
Jan 17, 2023 09:06 IST 3 Min read
Where Ikea gets it right and how Akasa Air gets it wrong Guest Times
Where Ikea gets it right and how Akasa Air gets it wrong
By Shivaji Dasgupta
Sep 15, 2022 12:51 IST 3 Min read
Congrats Devika, but don't be so excited India! Guest Times
Congrats Devika, but don't be so excited India!
By Shivaji Dasgupta
Sep 12, 2022 09:42 IST 3 Min read
Why Indians secretly hate Campa Cola and Ambassador Guest Times
Why Indians secretly hate Campa Cola and Ambassador
By Shivaji Dasgupta
Sep 08, 2022 13:42 IST 4 Min read
'No time to die, Shane Warne!' Guest Times
'No time to die, Shane Warne!'
By Shivaji Dasgupta
Mar 07, 2022 18:01 IST 3 Min read
Brands of war: When Russia invades Ukraine Guest Times
Brands of war: When Russia invades Ukraine
By Shivaji Dasgupta
Feb 25, 2022 10:26 IST 4 Min read
What if the IPL talent auctions inspired the Advertising talent auctions? Guest Times
What if the IPL talent auctions inspired the Advertising talent auctions?
By Shivaji Dasgupta
Feb 14, 2022 08:39 IST 4 Min read
Lata Mangeshkar and the art of timeless brands Guest Times
Lata Mangeshkar and the art of timeless brands
By Shivaji Dasgupta
Feb 07, 2022 09:13 IST 4 Min read
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