Paramount and Netflix record double-digit growth in November TV viewership

New Delhi: The Indian television landscape reflected shifts driven by live sports, strategic streaming releases and the Thanksgiving holiday period. Paramount and Netflix recorded double-digit growth compared with October, each benefiting from strong content slates, according to Nielsen’s November 2025 Media Distributor Gauge.

Paramount registered a 14% increase in overall viewing during November, capturing 8.9% of total TV watch-time and moving to No. 3 in the Media Distributor Gauge rankings. The 0.7-point increase was the largest among all distributors, with CBS affiliates and Paramount+ both rising more than 18%, contributing 0.5 and 0.2 share points respectively.

Netflix also saw substantial gains, posting a 10% rise and 8.3% of total TV, adding 0.3 share points. The return of Stranger Things accounted for nearly 12 billion viewing minutes, with The Beast in Me and a new Frankenstein film contributing a combined total of almost 7 billion viewing minutes across November.

Hallmark registered a 28% increase in viewing, the highest percentage gain among distributors, reaching 1.2% of total TV watch-time. The rise was supported by its holiday movie lineup and original series, Mistletoe Murders.

YouTube and Disney retained the top two positions with 12.9% and 10.5% of total TV respectively, although Disney’s share declined by 0.9 points, largely due to ABC and ESPN disruptions linked to the YouTube TV dispute.

NBCUniversal saw a 7% rise, reaching 8.8% of TV watch-time, driven by Peacock streaming surges of 22%, NFL Sunday Night Football coverage, Thanksgiving programming, and the original drama series All Her Fault. Peacock achieved a non-Olympic record 1.9% share for the month.

FOX experienced mixed results in November. Broadcast affiliates rose 22%, supported by the Thanksgiving NFL matchup and World Series Games 4–7. Cable properties faced declines, with Fox News Channel down 9% and FS1 affected by the absence of MLB postseason. Overall, FOX gained 2.4% but ceded 0.3 share points, ending the month at 8.1% of TV.

The Nielsen interval for November 2025 spanned five weeks, from October 27 to November 30, following the standard broadcast calendar.

Paramount, Netflix, Hallmark, Nielsen Media Distributor Gauge, TV viewership India, CBS affiliates, Paramount+, streaming platforms India, Stranger Things, The Beast in Me, Frankenstein film, Peacock streaming, NBCUniversal, FOX TV, NFL Sunday Night Football, Thanksgiving programming, broadcast television India, cable viewership, TV ratings India, media consumption trends, November 2025 TV data