TV

Prasar Bharati invites licensed satellite TV channels to join WAVES OTT

MIB proposes removing landing-page counts from viewership data; sets an 80,000-sample floor

Meta weighs Instagram TV app to take YouTube on the living-room screen

Netflix expands smart TV games for families and social play worldwide

IIT Madras Global partners with Ideabaaz to support startups in Tier 2 and 3 cities

No TV, No Print! Myntra and SUGAR bet fully on digital with Molten beauty

TRAI makes monthly, quarterly reports mandatory for all TV distribution operators

Prasar Bharati floats draft syndication policy; seeks industry input on monetisation models

SRK most visible celebrity on TV; Dhoni tops with 43 brand endorsements: TAM

Onam 2025 adex grows 15–20% across mediums as brands target Kerala and Malayali diaspora