How Airtel Payments Bank is branding “Safe Second Account” as new money habit in India

Airtel Payments Bank is trying to turn “Safe Second Account” into a banking habit: keep savings in your primary bank, and park only spending money in a second Airtel account for UPI and daily payments. CMO Pooja Sablok says the goal is long-term trust, not celebrity-led noise or performance chasing

By Akansha Srivastava

Oct 29, 2025 09:21 IST logo

10 Min read

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Omnicom-IPG merger may fold DDB into TBWA

By Shilpashree Mondal

Oct 29, 2025 14:32 IST logo

3 Min read

How Airtel Payments Bank is branding “Safe Second Account” as new money habit in India

Omnicom-IPG merger may fold DDB into TBWA

PepsiCo unveils new corporate brand identity after 25 years

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