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Iss Baar Drugs Ki Haar Advertising

Sony Sports Network ropes in ECB players for ‘Iss Baar Drugs Ki Haar’ campaign

England Women’s captain, Heather Knight, England Men’s Wicketkeeping-batter, Jos Butler, and Pacer, Mark Wood chime for the cause

By BestMediaInfo Bureau
Nov 06, 2024 16:18 IST 2 Min read
Automobile Marketing

Total vehicle retail sales in India up 32% during festivities in Oct

By BestMediaInfo Bureau
Nov 06, 2024 16:08 IST 2 Min read
Aadarsh-Rajan Advertising

The One Club names Mumbai designer Aadarsh Rajan as TDC71 juror

By BestMediaInfo Bureau
Nov 06, 2024 14:45 IST 1 Min read
TanmayMohanty-Lalatendu-Das Advertising
Tanmay Mohanty quits; Lalatendu Das named Publicis Media South Asia CEO
By BestMediaInfo Bureau
Nov 06, 2024 12:03 IST 2 Min read
Roots Advertising
Ideacafe launches new rural and urban communication division, Roots
By BestMediaInfo Bureau
Nov 06, 2024 11:26 IST 3 Min read

Ad Craft

Iss Baar Drugs Ki Haar Advertising

Sony Sports Network ropes in ECB players for ‘Iss Baar Drugs Ki Haar’ campaign

England Women’s captain, Heather Knight, England Men’s Wicketkeeping-batter, Jos Butler, and Pacer, Mark Wood chime for the cause

By BestMediaInfo Bureau
Nov 06, 2024 16:18 IST 2 Min read
Mentos Ad Craft

Mentos returns with TV campaign after 8 years

By BestMediaInfo Bureau
Nov 06, 2024 14:35 IST 3 Min read
Jaspreet Ad Craft

Quess Corp first ad campaign #FindYourWings features Jasprit Bumrah

By BestMediaInfo Bureau
Nov 06, 2024 14:22 IST 1 Min read
Upstox-encourages-new-investment-habits Ad Craft
Upstox encourages new investment habits with “Iss Diwali, Kuch Naya” campaign
By BestMediaInfo Bureau
Oct 30, 2024 18:48 IST 1 Min read
HDFC ERGO insurance ad Ad Craft
HDFC ERGO highlights importance of seeking insurance with ‘Shubh Diwali, Surakshit Diwali’ campaign
By BestMediaInfo Bureau
Oct 30, 2024 17:22 IST 1 Min read

Marketing

Automobile Marketing

Total vehicle retail sales in India up 32% during festivities in Oct

75 per cent month-on-month rise in passenger vehicle sales was driven by festive demand, aggressive offers, and new model introductions, says FADA

By BestMediaInfo Bureau
Nov 06, 2024 16:08 IST 2 Min read
Bummer Marketing

D2C brand Bummer launches innerwear vending machine

By BestMediaInfo Bureau
Nov 06, 2024 14:12 IST 1 Min read
Puma Bumble Marketing

Puma India and Bumble partner to launch singles-only running event

By BestMediaInfo Bureau
Nov 06, 2024 13:22 IST 3 Min read
Q-comm-FMCG Marketing
FMCG cos offloading near-expiry products via q-comm and e-commerce platforms: AICPDF
By BestMediaInfo Bureau
Nov 06, 2024 12:29 IST 1 Min read
Alpino vs marico Marketing
Alpino vs Marico: Delhi HC bars Alpino Health Foods from publishing ads disparaging oats
By BestMediaInfo Bureau
Nov 06, 2024 09:30 IST 1 Min read

Television

Cable TV Set Top Box audit cable operator DPOs Television

Reliance-Disney merger: Who will cable operators curse now?

The merger of Reliance Industries' media business with The Walt Disney Co.'s India operations will reshape the content distribution landscape, giving the new entity enhanced control over major distribution platforms while raising questions about the future dynamics of cable operators and their relationships with key broadcasters

By Niraj Sharma
Nov 06, 2024 17:23 IST 3 Min read
ndtv niffa Television

NDTV partners with National Indian Film Festival of Australia

By BestMediaInfo Bureau
Nov 06, 2024 15:27 IST 3 Min read
Sanjay Jaju, Secretery, I&B, interacts with industry and academia in Media & Entertainment sector, at Whistling Woods International in Mumbai on Tuesday, November 5, 2024 OTT

I&B secretary Sanjay Jaju reveals plans for Prasar Bharati’s OTT launch

By BestMediaInfo Bureau
Nov 06, 2024 13:24 IST 1 Min read
Wikipedia Television
I&B Ministry asks Wikipedia why it should not be treated as publisher instead of intermediary
By BestMediaInfo Bureau
Nov 05, 2024 12:17 IST 1 Min read
Meta festive shopping report Marketing
After muted festive adex, industry pins hope on the remaining quarter
By Akansha Srivastava
Nov 05, 2024 10:54 IST 3 Min read

Digital

Sanjay Jaju, Secretery, I&B, interacts with industry and academia in Media & Entertainment sector, at Whistling Woods International in Mumbai on Tuesday, November 5, 2024 OTT

I&B secretary Sanjay Jaju reveals plans for Prasar Bharati’s OTT launch

The much-anticipated OTT platform by the pubcaster will be launched at the upcoming International Film Festival of India (IFFI) taking place from Nov 20

By BestMediaInfo Bureau
Nov 06, 2024 13:24 IST 1 Min read
DoubleVerify Digital

DoubleVerify strengthens media quality authentication on Snap

By BestMediaInfo Bureau
Nov 06, 2024 13:11 IST 2 Min read
Piracy Digital

Delhi HC blocks 'King’s Pro+' and related websites for illegal Disney Star content streaming

By BestMediaInfo Bureau
Nov 06, 2024 12:44 IST 1 Min read
moneycontrol Digital
Network18's Moneycontrol hits 10 crore visitors in October, widens its lead
By BestMediaInfo Bureau
Nov 05, 2024 17:34 IST 2 Min read
Cloud TV Digital
ZEE5 now available on Cloud TV OS
By BestMediaInfo Bureau
Nov 05, 2024 13:23 IST 2 Min read

Print

Sanjay Nagpal Print

TOI appoints Sanjay Nagpal as Chief Product & Technology Officer

Prior to this, he was the Chief Information Officer at the India Today Group

By BestMediaInfo Bureau
Nov 05, 2024 17:08 IST 1 Min read
Meta festive shopping report Marketing

After muted festive adex, industry pins hope on the remaining quarter

By Akansha Srivastava
Nov 05, 2024 10:54 IST 3 Min read
ht media hindustan times Print

HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%

By BestMediaInfo Bureau
Oct 30, 2024 10:44 IST 2 Min read
Meta festive shopping report Digital
Digital ad volume up 28% this festive season; uptick in Print, Radio too
By Akansha Srivastava
Oct 23, 2024 12:16 IST 2 Min read
Perplexity Digital
News Corp sues AI search engine Perplexity over alleged copyright infringement
By BestMediaInfo Bureau
Oct 23, 2024 09:46 IST 2 Min read

Radio

Radio-City Radio

Radio City reports Rs 2 crore loss in Q2 FY2025

The company earned a profit of Rs 36.62 lakh in Q2 FY2024

By BestMediaInfo Bureau
Oct 25, 2024 11:01 IST 2 Min read
Radio Radio

Govt in talks to permit private FM radio channels to broadcast news bulletins: Minister L Murugan

By BestMediaInfo Bureau
Oct 25, 2024 09:23 IST 2 Min read
Radio-24 Radio

MIB schedules pre-bid conference on October 28 for FM Radio Phase-III auction

By BestMediaInfo Bureau
Oct 24, 2024 08:47 IST 1 Min read
Meta festive shopping report Digital
Digital ad volume up 28% this festive season; uptick in Print, Radio too
By Akansha Srivastava
Oct 23, 2024 12:16 IST 2 Min read
Sonakshi-Sinha Radio
Big FM unveils third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha
By BestMediaInfo Bureau
Oct 18, 2024 16:55 IST 2 Min read

In-depth

Premium In-depth

In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape

As Indian consumers turn their sights on premium products, a new wave of spending power and aspirational choices is reshaping the market. Brands are responding with strategies that blend exclusivity, quality, and cultural relevance, creating a landscape where value increasingly outshines price

By Vishesh Sharma
Nov 06, 2024 11:13 IST 10 Min read
Audio In-depth

From Metro announcements to jingles: How audio ads are sneaking into our daily lives

By Khushi Keswani
Oct 24, 2024 09:31 IST 7 Min read
CTR In-depth

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read
Adios-Vistara In-depth
Adios Vistara: What made the 'Aubergine' brand take flight
By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television
Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?
By Akansha Srivastava
Aug 30, 2024 10:27 IST 3 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Assiduus Insights

GenZ value recommendations more from local influencers rather than typical celebrity endorsers: Report

Assiduus’s report discusses how GenZ approaches festive shopping and offers key insights for brands seeking their attention

By BestMediaInfo Bureau
Oct 30, 2024 09:58 IST 3 Min read
Starcom-report Insights

Starcom's September 2024 trend report: A glimpse into dynamic cultural currents

By BestMediaInfo Bureau
Oct 28, 2024 10:08 IST 28 Min read
brand-v-performance-marketing Insights

Marketers should move away from binary view of brand versus performance marketing

By BestMediaInfo Bureau
Oct 25, 2024 09:44 IST 3 Min read
building-customer-trust Insights
Trust erosion hits online shopping: Report finds 34% of Indians faced scams in the past year
By BestMediaInfo Bureau
Oct 22, 2024 09:43 IST 4 Min read
Snapchat-Infographic Insights
Gen Z workforce to drive spending to $250 billion by 2025: Report
By BestMediaInfo Bureau
Oct 17, 2024 15:29 IST 4 Min read
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