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K-CHOW-CREW-BACK123 Advertising

MasterChow launches "Loudest Slurp Challenge" to promote KChow noodles range

To celebrate this launch, MasterChow is introducing the "Loudest Slurp Challenge," offering participants a chance to win Rs 5 lakh — therefore, the tagline, "5 min me 5 Lakh."

By BestMediaInfo Bureau
Oct 15, 2024 17:54 IST 2 Min read
BelieveInYEU-Campaign Advertising

YÊU brings technology to beauty with TecCos and Grace AI

By BestMediaInfo Bureau
Oct 15, 2024 15:42 IST 1 Min read
Yogesh Pradhan Advertising

FCB Kinnect appoints Yogesh Pradhan as Group ECD (West)

By BestMediaInfo Bureau
Oct 15, 2024 15:20 IST 2 Min read
experience commerce mrf Advertising
Experience Commerce retains MRF Tyres’ digital and media mandate for 12th consecutive year
By BestMediaInfo Bureau
Oct 15, 2024 13:36 IST 2 Min read
Crayon Advertising
Crayons Advertising appoints Rohit Thakkar as VP - Revenue and Growth
By BestMediaInfo Bureau
Oct 15, 2024 13:06 IST 1 Min read

Ad Craft

Raveena Star Oil Ad Craft

STAR Refined Oil's ‘Barso Ka Bharosa’ campaign celebrates legacy with Raveena Tandon

The brand designates 20% of the budget for creative production and 80% for platform distribution. Of that distribution, 60% is devoted to brand-building efforts aimed at nurturing long-term consumer connections, while the remaining 40% is on targeted sales promotions

By BestMediaInfo Bureau
Oct 15, 2024 12:43 IST 2 Min read
The-Eye-Test-Menu Ad Craft

Titan Eye+ introduces ‘The Eye Test Menu’ for truck drivers; launches ad film

By BestMediaInfo Bureau
Oct 15, 2024 09:46 IST 3 Min read
Soan-Papdi Ad Craft

Soan Papdi aims to reclaim status as beloved Diwali Treat; joins Zepto as 'Comeback Officer'

By BestMediaInfo Bureau
Oct 15, 2024 09:34 IST 2 Min read
Aditya-Roy-Kapur-X-PartySmart-Image Ad Craft
Aditya Roy Kapur becomes Party Guru for Himalaya Wellness’ PartySmart
By BestMediaInfo Bureau
Oct 15, 2024 08:47 IST 2 Min read
loyd unveils festive campaign Ad Craft
Lloyd unveils festive campaign with Ranveer & Deepika
By BestMediaInfo Bureau
Oct 14, 2024 18:17 IST 2 Min read

Marketing

Timberland Marketing

Timberland targets revival in India via Reliance AJIO platform

Earlier, Timberland had to close its retail stores across India in 2015 due to stiff competition in the local market and conflict with a similar local brand, Woodland

By BestMediaInfo Bureau
Oct 15, 2024 18:05 IST 2 Min read
Pradnya Popade Marketing

Welspun’s game plan to build brand recall in the cluttered market

By BestMediaInfo Bureau
Oct 15, 2024 16:21 IST 3 Min read
Arijit-Sengupta Marketing

Arijit Sengupta becomes Chief Marketing Officer at Zydus Wellness

By BestMediaInfo Bureau
Oct 15, 2024 15:49 IST 1 Min read
BelieveInYEU-Campaign Advertising
YÊU brings technology to beauty with TecCos and Grace AI
By BestMediaInfo Bureau
Oct 15, 2024 15:42 IST 1 Min read
Adobe GenStudio Digital
Adobe launches GenStudio for performance marketing
By BestMediaInfo Bureau
Oct 15, 2024 13:39 IST 2 Min read

Television

Star Sports unveils new promo for PKL Season 11 Television

Disney Star secures eight sponsors for Pro Kabaddi League

Some of the sponsors are Dream11, Shriram Finance, ROFF, HP Lubricants and Mother Dairy

By BestMediaInfo Bureau
Oct 15, 2024 20:03 IST 1 Min read
Chief Election Commissioner Rajiv Kumar addressing the press conference on Tuesday, October 15, 2024. Television

Initial trend on counting day forged; EC calls for self-regulation on exit polls

By BestMediaInfo Bureau
Oct 15, 2024 17:14 IST 2 Min read
TV television adex Television

Industry worried over 9% drop in TV ad volume in first week of festive season

By Akansha Srivastava
Oct 15, 2024 11:10 IST 2 Min read
Disney_Star_Viacom18 Television
Viacom18-Disney Star merger to be completed in Q3: Reliance
By BestMediaInfo Bureau
Oct 15, 2024 06:46 IST 3 Min read
A massive shift in Uday Shankar's “TV is dead” narrative Television
Reliance-Disney merger to challenge big tech monopoly in digital advertising: Uday Shankar
By BestMediaInfo Bureau
Oct 14, 2024 18:25 IST 4 Min read

Digital

Star Sports unveils new promo for PKL Season 11 Television

Disney Star secures eight sponsors for Pro Kabaddi League

Some of the sponsors are Dream11, Shriram Finance, ROFF, HP Lubricants and Mother Dairy

By BestMediaInfo Bureau
Oct 15, 2024 20:03 IST 1 Min read
Adobe GenStudio Digital

Adobe launches GenStudio for performance marketing

By BestMediaInfo Bureau
Oct 15, 2024 13:39 IST 2 Min read
experience commerce mrf Advertising

Experience Commerce retains MRF Tyres’ digital and media mandate for 12th consecutive year

By BestMediaInfo Bureau
Oct 15, 2024 13:36 IST 2 Min read
Siddharth-Kelkar-and-Aditya-Aima Digital
Siddharth Kelkar and Aditya Aima to replace Rubeena Singh at Anymind Group
By BestMediaInfo Bureau
Oct 15, 2024 11:25 IST 2 Min read
Adobe-unveils-Firefly-Video-Model Digital
Adobe unveils Firefly Video Model and upgrades image, vector, and design tools
By BestMediaInfo Bureau
Oct 15, 2024 10:33 IST 4 Min read

Print

DB-Corp Print

DB Corp’s net profit declines 17.6% to Rs 82.6 crore in Q2 FY 2025

The company’s advertising revenue for Q2 FY2025 was Rs 401.4 crore, a drop from Rs 430.1 crore in the same period last year, while circulation revenue was Rs 117.5 crore, slightly lower than Rs 120.5 crore in Q2 FY2024

By BestMediaInfo Bureau
Oct 15, 2024 17:13 IST 3 Min read
television-traditional-media Print

Digital wave to drive traditional media revenue growth to 8% till fiscal 2027

By BestMediaInfo Bureau
Oct 04, 2024 09:43 IST 3 Min read
Navratri print ads Marketing

Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands

By Akansha Srivastava
Oct 03, 2024 11:37 IST 2 Min read
MV Shreyams Print
INS elects MV Shreyams Kumar as President
By BestMediaInfo Bureau
Sep 28, 2024 15:23 IST 2 Min read
Navabharat influencer award Print
The Navabharat Group to host Navabharat Influencer Awards on September 26
By BestMediaInfo Bureau
Sep 25, 2024 20:07 IST 1 Min read

Radio

Radio Radio

MIB invites applications for e-auction of third batch of private FM radio phase-III channels

The government plans to allot 730 channels in 234 uncovered cities. The last date for submission of applications for e-auctions has been set as November 18, 2024

By BestMediaInfo Bureau
Oct 15, 2024 17:34 IST 1 Min read
Mirchi-launches-Season-5-of-talk-show Radio

Mirchi launches Season 5 of talk show ‘What Women Want’ with Kareena Kapoor Khan

By BestMediaInfo Bureau
Oct 14, 2024 09:03 IST 2 Min read
Radio Radio

TRAI releases consultation paper pushing for a digital radio broadcast policy

By Vishesh Sharma
Sep 30, 2024 15:50 IST 5 Min read
bigfm biggreen Radio
Big FM unveils third season of Big Green Durga with Aparajita Adhya
By BestMediaInfo Bureau
Sep 20, 2024 15:03 IST 3 Min read
Red Premier League Radio
Red FM forays into sports with Red Premier League
By BestMediaInfo Bureau
Sep 17, 2024 16:46 IST 1 Min read

In-depth

Adios-Vistara In-depth

Adios Vistara: What made the 'Aubergine' brand take flight

Vistara will make its final descent on November 12, 2024. India’s top brand experts share with BestMediaInfo.com how its distinctive 'aubergine' branding and premium experience successfully filled the void left by Jet Airways and Kingfisher

By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?

By Akansha Srivastava
Aug 30, 2024 10:27 IST 3 Min read
Onam advertising In-depth

In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations

By Vishesh Sharma
Aug 08, 2024 10:09 IST 9 Min read
measurement Digital
What is stopping unified measurement from turning into reality
By Khushi Keswani
Aug 07, 2024 11:21 IST 6 Min read
Olympic-glory In-depth
In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory
By Khushi Keswani
Aug 06, 2024 14:12 IST 6 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Shifting-tides-How-Indian-consumers-have-changed-after-pandemic Insights

Insights for brands to leverage shifting attitudes of Indian consumers

Ipsos unveils Ipsos Global Trends 2024, providing insights on shifting consumer attitudes and values and the implications they hold for businesses and brands

By BestMediaInfo Bureau
Oct 11, 2024 10:20 IST 6 Min read
baby-boomers-and-technology Insights

Baby Boomers: The wealthiest generation is tuning in online

By BestMediaInfo Bureau
Oct 10, 2024 11:02 IST 3 Min read
amazon gif Insights

First 48hrs of Amazon Great Indian Festival 2024 sees 11cr customer visits

By BestMediaInfo Bureau
Oct 01, 2024 14:03 IST 9 Min read
PublicisGroupe Insights
GenZ prefer authentic content; spend on experiences: Publicis Groupe India report
By BestMediaInfo Bureau
Oct 01, 2024 11:25 IST 1 Min read
WARC study Insights
48% of strategists feel their client doesn’t pay enough: WARC study
By BestMediaInfo Bureau
Oct 01, 2024 09:28 IST 4 Min read
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