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Gentleman Advertising

International Men’s Day: The world of men has changed but why haven’t ads?

Traditional notions of men as stoic providers are being replaced by multifaceted identities that embrace vulnerability, inclusivity, and emotional intelligence. In this story, BestMediaInfo.com explores how brands depict modern masculinity in ads

By Vishesh Sharma
Nov 20, 2024 16:10 IST 12 Min read
Havas Creative India bags Eastman Auto & Power Advertising

Havas Creative India bags creative AOR mandate for Eastman Auto & Power

By BestMediaInfo Bureau
Nov 20, 2024 11:21 IST 1 Min read
Adfest five fabulous new directors Advertising

Adfest 2025 calls for entries for “Five Fabulous New Directors”

By BestMediaInfo Bureau
Nov 20, 2024 10:20 IST 2 Min read
Shot-bottle-mockup Advertising
Wahter, the advertising & packaged drinking water brand, launches ‘Shot’
By BestMediaInfo Bureau
Nov 19, 2024 18:06 IST 2 Min read
Kenvue_logo Advertising
Kenvue appoints Publicis Media as media agency for the APAC region
By BestMediaInfo Bureau
Nov 18, 2024 18:08 IST 1 Min read

Ad Craft

Parle hide and seek Ad Craft

Parle’s Hide & Seek Choco Chip Cookies get playful with ‘GIF it a Go!’ campaign

Conceptualised by The Minimalist, the campaign embraced the visual language of GIFs to capture the attention of Gen Z, infusing humour and relatability into each interaction

By BestMediaInfo Bureau
Nov 20, 2024 11:59 IST 2 Min read
Haisha Paints Ad Craft

Haisha Paints’ ‘Mil kar karein kamaal’ campaign celebrate the spirit of Tamil Nadu

By BestMediaInfo Bureau
Nov 20, 2024 08:14 IST 1 Min read
colgate Ad Craft

Colgate launches ads to promote its AI-enabled Oral Health Movement

By BestMediaInfo Bureau
Nov 19, 2024 13:46 IST 3 Min read
Thums Up Allu Ad Craft
Thums Up teams up with Allu Arjun for campaign ahead of Pushpa 2 launch
By BestMediaInfo Bureau
Nov 19, 2024 13:36 IST 2 Min read
Bellavita ad Ad Craft
Bellavita’s new ad shows why perfume is for grown-ups
By BestMediaInfo Bureau
Nov 19, 2024 10:10 IST 2 Min read

Marketing

Jaguar new logo Marketing

Jaguar unveils new logo, signals shift to electric future

The logo, now stylised as ‘JaGUar’, features geometric symmetry and a modern font, symbolising the brand's commitment to innovation and luxury in the electric era

By BestMediaInfo Bureau
Nov 20, 2024 14:57 IST 2 Min read
Lectrix Marketing

Lectrix unveils new logo

By BestMediaInfo Bureau
Nov 20, 2024 11:41 IST 1 Min read
Client Agency Relation Insights

75% of advertisers plan to revamp agency compensation models by 2027: Report

By BestMediaInfo Bureau
Nov 20, 2024 10:38 IST 4 Min read
Diamonds Marketing
CCPA to issue guidelines for diamond sector on labelling, certification, and misleading terms
By BestMediaInfo Bureau
Nov 20, 2024 09:28 IST 2 Min read
Haleon Marketing
Haleon partners with WPP to launch ‘HealthNxt’ initiative
By BestMediaInfo Bureau
Nov 20, 2024 09:10 IST 3 Min read

Television

Waves Digital

Prasar Bharati debuts OTT app ‘Waves’

All Doordarshan (DD) and Akashvani channels will be available on the app along with entertainment networks like B4U, 9X Media, and Sab Group, along with news channels such as India Today, News Nation, NDTV India, Republic, and ABP News

By BestMediaInfo Bureau
Nov 20, 2024 19:51 IST 2 Min read
CNBC Television

CNBC-TV18’s Global Leadership Summit highlights India’s economic growth and global opportunities

By BestMediaInfo Bureau
Nov 20, 2024 11:35 IST 7 Min read
Broadcasters apprehensive about ISEC; IBDF forms task force Television

Race to IBDF president heats up as Disney Star, Viacom18 become JioStar

By Niraj Sharma
Nov 20, 2024 10:51 IST 2 Min read
trai Television
TRAI extends deadline for feedback on authorisation framework for broadcasting services
By BestMediaInfo Bureau
Nov 20, 2024 10:01 IST 1 Min read
OTT Digital
Prasar Bharati to unveil its OTT platform on Wednesday
By BestMediaInfo Bureau
Nov 20, 2024 09:04 IST 1 Min read

Digital

Waves Digital

Prasar Bharati debuts OTT app ‘Waves’

All Doordarshan (DD) and Akashvani channels will be available on the app along with entertainment networks like B4U, 9X Media, and Sab Group, along with news channels such as India Today, News Nation, NDTV India, Republic, and ABP News

By BestMediaInfo Bureau
Nov 20, 2024 19:51 IST 2 Min read
WhatsApp business new features Digital

WhatsApp introduces free service messaging for businesses

By BestMediaInfo Bureau
Nov 20, 2024 15:03 IST 1 Min read
Gujarati Jagran App Launch Digital

Jagran New Media launches Gujarati Jagran app

By BestMediaInfo Bureau
Nov 20, 2024 13:42 IST 2 Min read
Netcore Google Cloud Digital
Netcore Cloud expands partnership with Google Cloud to boost generative AI capabilities
By BestMediaInfo Bureau
Nov 20, 2024 11:23 IST 3 Min read
mozilla privacy Digital
Competition Act aligns with data protection laws: CCI on WhatsApp row
By BestMediaInfo Bureau
Nov 20, 2024 10:44 IST 2 Min read

Print

Wedding times Print

TOI launches Wedding Times; offers highly contextual space for brands

​​For brands, Wedding Times creates an impactful environment where their potential consumers are highly engaged and responsive to their communication

By BestMediaInfo Bureau
Nov 15, 2024 15:17 IST 1 Min read
Sanjay Nagpal Print

TOI appoints Sanjay Nagpal as Chief Product & Technology Officer

By BestMediaInfo Bureau
Nov 05, 2024 17:08 IST 1 Min read
Meta festive shopping report Marketing

After muted festive adex, industry pins hope on the remaining quarter

By Akansha Srivastava
Nov 05, 2024 10:54 IST 3 Min read
ht media hindustan times Print
HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%
By BestMediaInfo Bureau
Oct 30, 2024 10:44 IST 2 Min read
Meta festive shopping report Digital
Digital ad volume up 28% this festive season; uptick in Print, Radio too
By Akansha Srivastava
Oct 23, 2024 12:16 IST 2 Min read

Radio

don-RJ-hats Radio

Club FM gave children the chance to don RJ hats on Children’s Day

On November 14, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented content and asked "Little Big Questions"—thought-provoking inquiries to both peers and elders

By BestMediaInfo Bureau
Nov 15, 2024 15:55 IST 2 Min read
Radio Radio

MIB extends application deadline for FM Phase III auction to December 9

By BestMediaInfo Bureau
Nov 12, 2024 09:28 IST 1 Min read
Radio-24 Radio

FM Phase III: I&B ministry to extend application deadline, auction date

By BestMediaInfo Bureau
Nov 08, 2024 10:43 IST 2 Min read
big fm Radio
Big FM undergoes a content refresh
By BestMediaInfo Bureau
Nov 07, 2024 16:56 IST 2 Min read
Radio-City Radio
Radio City reports Rs 2 crore loss in Q2 FY2025
By BestMediaInfo Bureau
Oct 25, 2024 11:01 IST 2 Min read

In-depth

Kumbh In-depth

Maha Kumbh 2025: How brands can make a splash during the mega marketing mela

As the Maha Kumbh returns in January 2025 after 12 years, brands have a rare chance to engage 400 million visitors at India’s ultimate marketing ‘Mela.’ From eco-friendly activations to culturally mindful campaigns, here’s how brands can make a splash (without making waves) in this one-of-a-kind opportunity

By Vishesh Sharma
Nov 13, 2024 10:06 IST 10 Min read
Disney-RIL Television

Reliance-Disney merger: The disruption beyond metrics

By Niraj Sharma
Nov 12, 2024 17:49 IST 3 Min read
Premium In-depth

In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape

By Vishesh Sharma
Nov 06, 2024 11:13 IST 10 Min read
Audio In-depth
From Metro announcements to jingles: How audio ads are sneaking into our daily lives
By Khushi Keswani
Oct 24, 2024 09:31 IST 7 Min read
CTR In-depth
In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Client Agency Relation Insights

75% of advertisers plan to revamp agency compensation models by 2027: Report

According to the WFA and MediaSense report, advertisers are putting a greater focus on more accountable agency compensation, with 74% of respondents seeking to better align agency compensation to business performance


By BestMediaInfo Bureau
Nov 20, 2024 10:38 IST 4 Min read
Agentic AI Insights

Gen X and millennials show greater willingness to embrace agentic AI: Salesforce report

By BestMediaInfo Bureau
Nov 20, 2024 10:23 IST 2 Min read
CTV Insights

Impact of advertising within premium streaming content

By BestMediaInfo Bureau
Nov 15, 2024 10:02 IST 3 Min read
Quick commerce Insights
75% of online shoppers report spike in unplanned purchases over last six months: Study
By BestMediaInfo Bureau
Nov 14, 2024 17:47 IST 2 Min read
Worldoo.com talks less about the site, more about a kids' ecosystem Insights
Kids now play a bigger role in family purchase decisions: Kantar Kidscan
By BestMediaInfo Bureau
Nov 13, 2024 17:40 IST 2 Min read
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