Prasar Bharati debuts OTT app ‘Waves’
Parle Agro spends Rs 278.38 crore on advertising in FY2024
Advertising
Samsung India’s film ‘India Cheers Neeraj’ bags two Bronze awards at Clio Sports
The brand won two bronze awards – for Direction and Editing for its film. The prime focus behind Samsung India’s campaign was to support and empower Neeraj Chopra to strive for excellence at the games
Jaguar faces online backlash for 'Copy Nothing' ad campaign
International Men’s Day: The world of men has changed but why haven’t ads?
Ad Craft
Haisha Paints’ ‘Mil kar karein kamaal’ campaign celebrate the spirit of Tamil Nadu
Colgate launches ads to promote its AI-enabled Oral Health Movement
Marketing
Samsung India’s film ‘India Cheers Neeraj’ bags two Bronze awards at Clio Sports
The brand won two bronze awards – for Direction and Editing for its film. The prime focus behind Samsung India’s campaign was to support and empower Neeraj Chopra to strive for excellence at the games
Parle Agro spends Rs 278.38 crore on advertising in FY2024
Jaguar faces online backlash for 'Copy Nothing' ad campaign
Television
Prasar Bharati debuts OTT app ‘Waves’
All Doordarshan (DD) and Akashvani channels will be available on the app along with entertainment networks like B4U, 9X Media, and Sab Group, along with news channels such as India Today, News Nation, NDTV India, Republic, and ABP News
CNBC-TV18’s Global Leadership Summit highlights India’s economic growth and global opportunities
Race to IBDF president heats up as Disney Star, Viacom18 become JioStar
Digital
Prasar Bharati debuts OTT app ‘Waves’
WhatsApp introduces free service messaging for businesses
TOI appoints Sanjay Nagpal as Chief Product & Technology Officer
After muted festive adex, industry pins hope on the remaining quarter
Radio
Club FM gave children the chance to don RJ hats on Children’s Day
On November 14, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented content and asked "Little Big Questions"—thought-provoking inquiries to both peers and elders
MIB extends application deadline for FM Phase III auction to December 9
FM Phase III: I&B ministry to extend application deadline, auction date
In-depth
Reliance-Disney merger: The disruption beyond metrics
In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
Interviews
Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network
Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah
Insights
75% of advertisers plan to revamp agency compensation models by 2027: Report
According to the WFA and MediaSense report, advertisers are putting a greater focus on more accountable agency compensation, with 74% of respondents seeking to better align agency compensation to business performance