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ufo-moviez Marketing

UFO Moviez revenue increases 11 %(YoY) to Rs 98.14 crore in Q2 FY2025

The company posted a loss of Rs 0.88 crore this quarter, a contrast to the Rs 3.29 crore profit seen in Q2 of the previous fiscal year

By BestMediaInfo Bureau
Oct 30, 2024 18:18 IST 1 Min read
Datawrkz-Space-and-Time-partnership Advertising

Nazara Tech’s Datawrkz acquires UK agency space & Time in Rs 52.3 cr cash & stock deal

By BestMediaInfo Bureau
Oct 30, 2024 17:56 IST 2 Min read
surrogate advertising guidelines Marketing

Celebrities, influencers face up to Rs 50 lakh fine for promoting surrogate alcohol & tobacco ads

By BestMediaInfo Bureau
Oct 30, 2024 17:42 IST 1 Min read
MG Motor Advertising
JSW MG Motor India appoints 82.5 Communications as creative agency for upcoming campaign
By BestMediaInfo Bureau
Oct 30, 2024 08:34 IST 2 Min read
ABC-Studios Advertising
Sarvesh Shashi launches ABC Studios to bridge gap between entertainment industries of North and South
By BestMediaInfo Bureau
Oct 29, 2024 11:21 IST 1 Min read

Ad Craft

Upstox-encourages-new-investment-habits Ad Craft

Upstox encourages new investment habits with “Iss Diwali, Kuch Naya” campaign

The campaign’s title aims to drive home the message of starting new investment habits while honouring traditional practices

By BestMediaInfo Bureau
Oct 30, 2024 18:48 IST 1 Min read
HDFC ERGO insurance ad Ad Craft

HDFC ERGO highlights importance of seeking insurance with ‘Shubh Diwali, Surakshit Diwali’ campaign

By BestMediaInfo Bureau
Oct 30, 2024 17:22 IST 1 Min read
Nature's Basket Maheep Bhavna Ad Ad Craft

Maheep Kapoor and Bhavna Pandey add their ‘fabulous’ touch to Nature’s Basket campaign

By BestMediaInfo Bureau
Oct 30, 2024 17:03 IST 2 Min read
Honda-PR-Image Ad Craft
Honda Two Wheelers India shines light on responsible riding in new campaign
By BestMediaInfo Bureau
Oct 30, 2024 16:56 IST 1 Min read
KhushiyonKikitaab-campaign Ad Craft
Redington celebrates printing memories with #KhushiyonKikitaab campaign
By BestMediaInfo Bureau
Oct 30, 2024 12:53 IST 1 Min read

Marketing

Dabur Marketing

Dabur acquires Ayurvedic personal care company Sesa Care for Rs 315-325 crore

This new acquisition will help Dabur to expand in the Rs 900 crore ayurvedic hair oil market, the company said in a regulatory filing

By BestMediaInfo Bureau
Oct 30, 2024 18:33 IST 2 Min read
ufo-moviez Marketing

UFO Moviez revenue increases 11 %(YoY) to Rs 98.14 crore in Q2 FY2025

By BestMediaInfo Bureau
Oct 30, 2024 18:18 IST 1 Min read
surrogate advertising guidelines Marketing

Celebrities, influencers face up to Rs 50 lakh fine for promoting surrogate alcohol & tobacco ads

By BestMediaInfo Bureau
Oct 30, 2024 17:42 IST 1 Min read
growth of quick-commerce in FMCG channels Marketing
P&G Hygiene’s ad spending climbs 13.5% to Rs 172.94 crore in September quarter
By BestMediaInfo Bureau
Oct 30, 2024 17:18 IST 2 Min read
Dabur India Marketing
Dabur’s adex rises 9.6% to Rs 461.52 crore in H1 FY2025
By BestMediaInfo Bureau
Oct 30, 2024 17:08 IST 1 Min read

Television

Loreal-&-Zee Television

L’Oréal Paris teams up with &TV; onboards Angoori Bhabhi as brand ambassador

To amplify the campaign’s cultural relevance, L'Oréal Paris and &TV have woven a haircare routine into the storyline of Bhabiji Ghar Par Hai

By BestMediaInfo Bureau
Oct 30, 2024 18:22 IST 2 Min read
trai Television

TRAI issues consultation paper on broadcasting service authorisations under Telecom Act 2023

By BestMediaInfo Bureau
Oct 30, 2024 18:08 IST 2 Min read
sony sports Television

Sony Sports launches Tamil podcast ‘Cricket Petta’ for cricket fans

By BestMediaInfo Bureau
Oct 30, 2024 08:08 IST 2 Min read
Saregama Television
Sa Re Ga Ma Pa 2024 secures 23 brand partnerships on Zee TV and ZEE5
By BestMediaInfo Bureau
Oct 29, 2024 14:58 IST 3 Min read
Disney-Star-legal-head-Mihir-Rale Television
Disney Star legal head Mihir Rale steps down amid merger with Reliance
By BestMediaInfo Bureau
Oct 29, 2024 13:19 IST 2 Min read

Digital

Zing Digital

Zing announces a lineup of GenZ inspired digital content for traditional TV screens

The lineup aims to embrace the evolving preferences of younger audiences while integrating the allure of digital platforms with the conventional television experience

By BestMediaInfo Bureau
Oct 30, 2024 12:42 IST 2 Min read
Google wins antitrust court battle Digital

Google parent Alphabet's ad revenue soars to $65.85 bn, with YouTube contributing $8.92 bn

By BestMediaInfo Bureau
Oct 30, 2024 10:10 IST 1 Min read
Enforcement-Directorate Digital

ED conducts new raids in 2024 election betting and illegal IPL broadcast case

By BestMediaInfo Bureau
Oct 30, 2024 09:11 IST 2 Min read
sony sports Television
Sony Sports launches Tamil podcast ‘Cricket Petta’ for cricket fans
By BestMediaInfo Bureau
Oct 30, 2024 08:08 IST 2 Min read
Partnership Digital
OTTplay Premium partners with JioCinema to expand its content library
By BestMediaInfo Bureau
Oct 29, 2024 17:23 IST 1 Min read

Print

ht media hindustan times Print

HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%

Its revenue from operations was up 7.55 per cent to Rs 423.75 crore in the September quarter from Rs 393.99 crore in the corresponding period last year

By BestMediaInfo Bureau
Oct 30, 2024 10:44 IST 2 Min read
Meta festive shopping report Digital

Digital ad volume up 28% this festive season; uptick in Print, Radio too

By Akansha Srivastava
Oct 23, 2024 12:16 IST 2 Min read
Perplexity Digital

News Corp sues AI search engine Perplexity over alleged copyright infringement

By BestMediaInfo Bureau
Oct 23, 2024 09:46 IST 2 Min read
SOCIAL-MEDIA-post Print
Maitri partners with Muktaa Mental Health Helpline to break stigma around suicidal thoughts
By BestMediaInfo Bureau
Oct 21, 2024 17:17 IST 2 Min read
Dainik Bhaskar Print
DB Corp aiming for strong single-digit growth in FY25 amid challenging environment
By BestMediaInfo Bureau
Oct 17, 2024 16:37 IST 2 Min read

Radio

Radio-City Radio

Radio City reports Rs 2 crore loss in Q2 FY2025

The company earned a profit of Rs 36.62 lakh in Q2 FY2024

By BestMediaInfo Bureau
Oct 25, 2024 11:01 IST 2 Min read
Radio Radio

Govt in talks to permit private FM radio channels to broadcast news bulletins: Minister L Murugan

By BestMediaInfo Bureau
Oct 25, 2024 09:23 IST 2 Min read
Radio-24 Radio

MIB schedules pre-bid conference on October 28 for FM Radio Phase-III auction

By BestMediaInfo Bureau
Oct 24, 2024 08:47 IST 1 Min read
Meta festive shopping report Digital
Digital ad volume up 28% this festive season; uptick in Print, Radio too
By Akansha Srivastava
Oct 23, 2024 12:16 IST 2 Min read
Sonakshi-Sinha Radio
Big FM unveils third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha
By BestMediaInfo Bureau
Oct 18, 2024 16:55 IST 2 Min read

In-depth

Audio In-depth

From Metro announcements to jingles: How audio ads are sneaking into our daily lives

From cheeky Jeevansathi messages in the Delhi Metro to Britannia’s catchy jingle in your Zepto cart, brands are using audio to break through the noise—literally. As audio ads evolve, they’re becoming the new frontier in creating emotional connections and brand recall

By Khushi Keswani
Oct 24, 2024 09:31 IST 7 Min read
CTR In-depth

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read
Adios-Vistara In-depth

Adios Vistara: What made the 'Aubergine' brand take flight

By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television
Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?
By Akansha Srivastava
Aug 30, 2024 10:27 IST 3 Min read
Onam advertising In-depth
In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations
By Vishesh Sharma
Aug 08, 2024 10:09 IST 9 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Assiduus Insights

GenZ value recommendations more from local influencers rather than typical celebrity endorsers: Report

Assiduus’s report discusses how GenZ approaches festive shopping and offers key insights for brands seeking their attention

By BestMediaInfo Bureau
Oct 30, 2024 09:58 IST 3 Min read
Starcom-report Insights

Starcom's September 2024 trend report: A glimpse into dynamic cultural currents

By BestMediaInfo Bureau
Oct 28, 2024 10:08 IST 28 Min read
brand-v-performance-marketing Insights

Marketers should move away from binary view of brand versus performance marketing

By BestMediaInfo Bureau
Oct 25, 2024 09:44 IST 3 Min read
building-customer-trust Insights
Trust erosion hits online shopping: Report finds 34% of Indians faced scams in the past year
By BestMediaInfo Bureau
Oct 22, 2024 09:43 IST 4 Min read
Snapchat-Infographic Insights
Gen Z workforce to drive spending to $250 billion by 2025: Report
By BestMediaInfo Bureau
Oct 17, 2024 15:29 IST 4 Min read
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