Ambesh Tiwari to replace Leena Lele Dutta at Sony Pictures Networks India
DB Corp aiming for strong single-digit growth in FY25 amid challenging environment
Advertising
WARC Awards APAC 2025: Nikhil Rao and Leo Burnett’s Abhimanyu Khedkar named jurors
Madison Media Ultra retains Parag Milk Foods media mandate
Ad Craft
Pocket52 positions itself as top choice of poker enthusiasts in new ad
The campaign is a series of three Digital Video Commercials (DVCs), where the films show how the real emotions and excitement of live poker can be attained via features like customisable themes, throwables and emojis
Police launches global positioning "Audacity Wanted" with brand ambassador KL Rahul
Godrej Magic Handwash's latest campaign highlights importance of proper handwashing
Marketing
Bikaji enters QSR space with Rs 131.01 crore acquisition of 53% stake in Hazelnut Factory
Gen Z workforce to drive spending to $250 billion by 2025: Report
Television
Mr. & Mrs. Mahi to premiere on &pictures on October 19
Saffola Oats launches two TVCs showcasing the versatility of oats
Digital
DoubleVerify launches its News Accelerator program
Key components of the program include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news
Vertoz announces two key appointments to its leadership team
Gujarati film ‘Jhamkudi’ to premiere on ShemarooMe on October 17
DB Corp’s net profit declines 17.6% to Rs 82.6 crore in Q2 FY 2025
Digital wave to drive traditional media revenue growth to 8% till fiscal 2027
Radio
Red FM partners with Runveer 6.0: The Infantry Marathon
MIB invites applications for e-auction of third batch of private FM radio phase-III channels
In-depth
Adios Vistara: What made the 'Aubergine' brand take flight
Vistara will make its final descent on November 12, 2024. India’s top brand experts share with BestMediaInfo.com how its distinctive 'aubergine' branding and premium experience successfully filled the void left by Jet Airways and Kingfisher