Industry worried over 9% drop in TV ad volume in first week of festive season
MIB invites applications for e-auction of third batch of private FM radio phase-III channels
Advertising
YÊU brings technology to beauty with TecCos and Grace AI
FCB Kinnect appoints Yogesh Pradhan as Group ECD (West)
Ad Craft
Titan Eye+ introduces ‘The Eye Test Menu’ for truck drivers; launches ad film
Soan Papdi aims to reclaim status as beloved Diwali Treat; joins Zepto as 'Comeback Officer'
Marketing
Welspun’s game plan to build brand recall in the cluttered market
Arijit Sengupta becomes Chief Marketing Officer at Zydus Wellness
Television
Initial trend on counting day forged; EC calls for self-regulation on exit polls
Industry worried over 9% drop in TV ad volume in first week of festive season
Digital
Adobe launches GenStudio for performance marketing
Experience Commerce retains MRF Tyres’ digital and media mandate for 12th consecutive year
DB Corp’s net profit declines 17.6% to Rs 82.6 crore in Q2 FY 2025
The company’s advertising revenue for Q2 FY2025 was Rs 401.4 crore, a drop from Rs 430.1 crore in the same period last year, while circulation revenue was Rs 117.5 crore, slightly lower than Rs 120.5 crore in Q2 FY2024
Digital wave to drive traditional media revenue growth to 8% till fiscal 2027
Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands
Radio
Mirchi launches Season 5 of talk show ‘What Women Want’ with Kareena Kapoor Khan
TRAI releases consultation paper pushing for a digital radio broadcast policy
In-depth
Adios Vistara: What made the 'Aubergine' brand take flight
Vistara will make its final descent on November 12, 2024. India’s top brand experts share with BestMediaInfo.com how its distinctive 'aubergine' branding and premium experience successfully filled the void left by Jet Airways and Kingfisher