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Advertising

SKG-x-TP Advertising

Team Pumpkin bags marketing mandate for SKG Group

Team Pumpkin will work closely with SKG Group to enhance their online visibility, drive targeted traffic to their website, generate qualified leads, and optimize their return on investment

By BestMediaInfo Bureau
Oct 17, 2024 16:42 IST 1 Min read
Nikhil Rao and Abhimanyu Khedkar Advertising

WARC Awards APAC 2025: Nikhil Rao and Leo Burnett’s Abhimanyu Khedkar named jurors

By BestMediaInfo Bureau
Oct 17, 2024 09:30 IST 2 Min read
Madison Media media mandate for Parag Milk Advertising

Madison Media Ultra retains Parag Milk Foods media mandate

By BestMediaInfo Bureau
Oct 16, 2024 16:35 IST 2 Min read
Wrap2Earn-X-CityFlo Advertising
Wrap2Earn secures exclusive advertising rights on Cityflo buses
By BestMediaInfo Bureau
Oct 16, 2024 16:07 IST 1 Min read
LoveChild by Masaba Advertising
LoveChild by Masaba turns focus on the Woman herself
By BestMediaInfo Bureau
Oct 16, 2024 15:27 IST 1 Min read

Ad Craft

Vibe-Crazy-Hai Ad Craft

Pocket52 positions itself as top choice of poker enthusiasts in new ad

The campaign is a series of three Digital Video Commercials (DVCs), where the films show how the real emotions and excitement of live poker can be attained via features like customisable themes, throwables and emojis

By BestMediaInfo Bureau
Oct 17, 2024 15:11 IST 1 Min read
Audacity-Wanted Ad Craft

Police launches global positioning "Audacity Wanted" with brand ambassador KL Rahul

By BestMediaInfo Bureau
Oct 17, 2024 08:52 IST 2 Min read
Godrej-Magic-Global-Handwashing-Day-Campaign-Film Ad Craft

Godrej Magic Handwash's latest campaign highlights importance of proper handwashing

By BestMediaInfo Bureau
Oct 16, 2024 16:59 IST 2 Min read
Unlabelthetruth Ad Craft
SkinBB’s latest digital campaign, #Unlabelthetruth, opens into a skincare metaverse
By BestMediaInfo Bureau
Oct 16, 2024 16:40 IST 1 Min read
Gowardhan Khushiyan Ad Craft
Gowardhan Sweets unveils 'Shatpratishat Shuddh' ad amid adulteration concerns in Indian sweets
By BestMediaInfo Bureau
Oct 16, 2024 16:16 IST 2 Min read

Marketing

Pradnya Popade Marketing

Welspun’s game plan to build brand recall in the cluttered market

Head of Marketing at Welspun Global Brands, Pradnya Popade, shares insights on the Spaces Campaign and Welspun’s strategy in wooing consumers in the cluttered space of modern marketing

By BestMediaInfo Bureau
Oct 17, 2024 19:15 IST 3 Min read
Bikaji-Foods-Bakery Marketing

Bikaji enters QSR space with Rs 131.01 crore acquisition of 53% stake in Hazelnut Factory

By BestMediaInfo Bureau
Oct 17, 2024 15:37 IST 2 Min read
Snapchat-Infographic Insights

Gen Z workforce to drive spending to $250 billion by 2025: Report

By BestMediaInfo Bureau
Oct 17, 2024 15:29 IST 4 Min read
Durga Pujo Sphere Marketing
Sunlight illuminates Durga Pujo with 60-foot sphere showcasing Bengal's iconic saree designs
By BestMediaInfo Bureau
Oct 17, 2024 15:23 IST 1 Min read
Marico-Saffola-Oats Television
Saffola Oats launches two TVCs showcasing the versatility of oats
By BestMediaInfo Bureau
Oct 17, 2024 12:01 IST 1 Min read

Television

Sony Pictures Networks Television

Ambesh Tiwari to replace Leena Lele Dutta at Sony Pictures Networks India

Dutta, who led the Kids and Animation portfolio, will step down as Business Head by the end of this fiscal year

By BestMediaInfo Bureau
Oct 17, 2024 16:20 IST 1 Min read
MR-AND-MRS-MAHI Television

Mr. & Mrs. Mahi to premiere on &pictures on October 19

By BestMediaInfo Bureau
Oct 17, 2024 15:15 IST 1 Min read
Marico-Saffola-Oats Television

Saffola Oats launches two TVCs showcasing the versatility of oats

By BestMediaInfo Bureau
Oct 17, 2024 12:01 IST 1 Min read
NDTV-Partners-with-Google Television
NDTV expands global footprint with NDTV World, its seventh news channel
By BestMediaInfo Bureau
Oct 16, 2024 11:20 IST 2 Min read
Star Sports unveils new promo for PKL Season 11 Television
Disney Star secures eight sponsors for Pro Kabaddi League
By BestMediaInfo Bureau
Oct 15, 2024 20:03 IST 1 Min read

Digital

doubleverify Digital

DoubleVerify launches its News Accelerator program

Key components of the program include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news

By BestMediaInfo Bureau
Oct 17, 2024 16:53 IST 2 Min read
Shashank-Verma-and-Sudha-Wadhwa Digital

Vertoz announces two key appointments to its leadership team

By BestMediaInfo Bureau
Oct 17, 2024 16:49 IST 1 Min read
Jhamkudi digital premiere ShemarooMe Digital

Gujarati film ‘Jhamkudi’ to premiere on ShemarooMe on October 17

By BestMediaInfo Bureau
Oct 17, 2024 15:33 IST 2 Min read
nteractive-Avenues-Home-Centre-social-media Digital
Interactive Avenues bags Home Centre’s social media mandate
By BestMediaInfo Bureau
Oct 17, 2024 15:07 IST 1 Min read
Mansi Shah Digital
Viacom18's Mansi Shah Joins Way2News as Region Head – West
By BestMediaInfo Bureau
Oct 17, 2024 14:57 IST 1 Min read

Print

Dainik Bhaskar Print

DB Corp aiming for strong single-digit growth in FY25 amid challenging environment

In the earnings call with investors, DB Corp Promoter-Director Girish Agarwal noted that the ongoing festive season is not that good, but it's good

By BestMediaInfo Bureau
Oct 17, 2024 16:37 IST 2 Min read
DB-Corp Print

DB Corp’s net profit declines 17.6% to Rs 82.6 crore in Q2 FY 2025

By BestMediaInfo Bureau
Oct 15, 2024 17:13 IST 3 Min read
television-traditional-media Print

Digital wave to drive traditional media revenue growth to 8% till fiscal 2027

By BestMediaInfo Bureau
Oct 04, 2024 09:43 IST 3 Min read
Navratri print ads Marketing
Festive season kicks in with ad splash from Auto, Real Estate, Electronics brands
By Akansha Srivastava
Oct 03, 2024 11:37 IST 2 Min read
MV Shreyams Print
INS elects MV Shreyams Kumar as President
By BestMediaInfo Bureau
Sep 28, 2024 15:23 IST 2 Min read

Radio

Pankaj Tripathi Radio

Pankaj Tripathi dons new hat as radio host

Renowned actor, Pankaj Tripathi, has been chosen to be the radio host for the third season of Big FM’s, Dhun Badal Ke Toh Dekho

By BestMediaInfo Bureau
Oct 17, 2024 11:04 IST 1 Min read
Runveer Radio

Red FM partners with Runveer 6.0: The Infantry Marathon

By BestMediaInfo Bureau
Oct 16, 2024 17:32 IST 1 Min read
Radio Radio

MIB invites applications for e-auction of third batch of private FM radio phase-III channels

By BestMediaInfo Bureau
Oct 15, 2024 17:34 IST 1 Min read
Mirchi-launches-Season-5-of-talk-show Radio
Mirchi launches Season 5 of talk show ‘What Women Want’ with Kareena Kapoor Khan
By BestMediaInfo Bureau
Oct 14, 2024 09:03 IST 2 Min read
Radio Radio
TRAI releases consultation paper pushing for a digital radio broadcast policy
By Vishesh Sharma
Sep 30, 2024 15:50 IST 5 Min read

In-depth

Adios-Vistara In-depth

Adios Vistara: What made the 'Aubergine' brand take flight

Vistara will make its final descent on November 12, 2024. India’s top brand experts share with BestMediaInfo.com how its distinctive 'aubergine' branding and premium experience successfully filled the void left by Jet Airways and Kingfisher

By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television

Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?

By Akansha Srivastava
Aug 30, 2024 10:27 IST 3 Min read
Onam advertising In-depth

In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations

By Vishesh Sharma
Aug 08, 2024 10:09 IST 9 Min read
measurement Digital
What is stopping unified measurement from turning into reality
By Khushi Keswani
Aug 07, 2024 11:21 IST 6 Min read
Olympic-glory In-depth
In-depth: When brands shoot themselves in the foot trying to ride the coattails of Olympic glory
By Khushi Keswani
Aug 06, 2024 14:12 IST 6 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Snapchat-Infographic Insights

Gen Z workforce to drive spending to $250 billion by 2025: Report

By 2035, direct spending by Gen Z is projected to reach USD 1.8 trillion, implying that every second rupee of consumer spending in 2035 will be driven by Gen Z, according to the report

By BestMediaInfo Bureau
Oct 17, 2024 15:29 IST 4 Min read
IPSOS-survey Insights

56% of urban citizens chose in-store mode of shopping over online: IPSOS survey

By BestMediaInfo Bureau
Oct 17, 2024 10:00 IST 3 Min read
Havas Meaningful Brands Insights

73% of consumers want brands to show more generosity when times are tough: Study

By BestMediaInfo Bureau
Oct 16, 2024 10:19 IST 4 Min read
Shifting-tides-How-Indian-consumers-have-changed-after-pandemic Insights
Insights for brands to leverage shifting attitudes of Indian consumers
By BestMediaInfo Bureau
Oct 11, 2024 10:20 IST 6 Min read
baby-boomers-and-technology Insights
Baby Boomers: The wealthiest generation is tuning in online
By BestMediaInfo Bureau
Oct 10, 2024 11:02 IST 3 Min read
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