Cannes Lions rolls out strict AI disclosure, detection, and ethics review for future entries
HUL moves 40% of ad spends to digital, strengthens tech-led consumer strategy
Advertising
Cannes Lions rolls out strict AI disclosure, detection, and ethics review for future entries
Truecaller Ads introduces interactive ad suite ‘Truecaller Play’ for mobile-first campaigns
Ad Craft
Perfetti’s Centerfruit uses AI voice tech to engage rural consumers without internet
In collaboration with Wavemaker, BharatGPT.ai, and Google Cloud, the “Kaisi Jeebh Laplapayi” challenge enables real-time AI conversations via feature phones, targeting areas with low digital access
Britannia and Parle collaborate for pride month with 'Flavours of Equality' pack
Super 7 Ad: Cashify, OPPO, Crocs, and more tap emotion, nostalgia, and humour
Marketing
Kulp.AI appoints Team Pumpkin to manage performance marketing mandate
MS Dhoni files trademark for ‘Captain Cool’ to strengthen personal brand
Television
Proxy advisors ask shareholders to block Zee promoters’ stake hike attempt
IBDF board likely to nominate Gaurav Banerjee as next BARC India chairman
Digital
Delhi HC restrains misuse of Gameskraft’s trademarks and app content by rogue platforms
HUL moves 40% of ad spends to digital, strengthens tech-led consumer strategy
‘Dad’s Day Out’ newspaper ad becomes India’s darkest déjà vu moment
The advertisement, promoting KidZania’s “Dad’s Day Out” event, shows a bustling KidZania city with various role-play stations for children. The advertisement also featured an Air India flight lodged into a building
Mathrubhumi confers 2024 Literary Award on Malayalam writer Sarah Joseph
PM Modi’s personal note to Aveek Sarkar: A thousand full Moons, and still going strong
Radio
Cannes diaries: Pallavi Chakravarti on why nothing beats your first time at the Palais
Ayush Ministry unveils central portal to monitor misleading ads
Insights
Tata, Adani, Amul among top brands powering India’s $236.5 bn brand value landscape
Amul remains India’s top food brand, while Adani is the fastest-growing, with an 82% surge in brand value. Tata leads as the most valuable brand in the Brand Finance India 100 report
Why marketers are selling creativity as risk management to the C-Suite
How e-commerce, q-commerce, and content are powering India's $1 trillion digital future
Guest Times
From billboards to boss levels: Brand integration in the gaming world
Chandan Sharma, General Manager- Digital Media, Adani Group, writes, brands are moving beyond in-game ads to become immersive, story-driven elements within video games, creating memorable experiences that resonate with players