Top Advertising, Marketing and Media news headlines of today - Jan 23, 2026

Skymarx India strengthens KCL’s inaugural season as title sponsor, backing athletes and promoting kabaddi’s growth across Haryana. Read more...

The study finds rising confidence among Indian gamers, with streaming, sponsorships and institutional support seen as critical to long-term career sustainability. Read more...

The moderation in advertising spend came alongside healthy growth in key operating metrics. Read more...

Former Apple India marketing leader, Pranav Shroff, moves to healthcare with Eli Lilly, after two decades across technology, consumer and telecom sectors. Read more...

Former MD of Magnon Designory, Nitin Naresh, takes on group-level leadership role after over two decades with the agency network. Read more...

Serum Institute CEO confirms intent to table a competitive offer for the IPL franchise as United Spirits moves ahead with the sale process ahead of IPL 2026. Read more...

The company stated that the joint venture will be majority American-owned and will operate with defined safeguards to protect US national security. Read more...

Adobe expands Firefly Foundry across film and television workflows, positioning artist-led, brand-specific AI as studios weigh speed, authorship and creative control. Read more...

The agency will refresh the long-running financial awareness campaign and support efforts to expand mutual fund participation in India. Read more...

The footwear brand brings the actor on board as it looks to expand its reach across metros and smaller cities, with a focus on younger, style-conscious consumers. Read more...

The Bengaluru-based agency will oversee brand and creative communications for the coliving and student housing platform backed by DivyaSree Group. Read more...

The short film centres on a ‘NextGen Mindset,’ opening with “From he played well to she played well” to reflect changing views on confidence and women’s cricket. Read more...

Ipsos’ shopper research highlights how brand influence strengthens as consumers move from functional purchases to emotionally driven indulgence across categories. Read more...

Upcoming cuts are expected to affect AWS, retail, Prime Video and HR units, continuing the company’s effort to reduce 30,000 corporate positions. Read more...

From kitchen shelves to media plans: How Budget 2026 could shape consumption, confidence and FMCG ad spends; brand leaders get candid. Read more...

AMNL secured a majority stake in IANS in January 2024 and currently holds 76% of voting Category I shares and 99.26% of non-voting Category II shares. Read more...

The opt-in Labs feature allows AI Mode to draw from Gmail and Google Photos to deliver more personalised, context-aware search responses for eligible subscribers. Read more...

At Olectra Greentech, Anand Kumar will be driving brand salience, and aligning the marketing strategy with the company’s long-term business plans. Read more...

WPP has announced the launch of WPP Production, led by Richard Glasson, bringing together Hogarth, WPP’s global production company, with production teams and capabilities across the WPP network. Read more...

Madhurita Sengupta will be driving investor centric brand building and digital first engagement across the JioBlackRock platform. Read more...