Diwali without ‘Kuch Meetha’? Cadbury tries ‘Kuch Naya’ with crackers and fusions
In Bharat, L’Oréal Professionnel puts local relevance first for market success
Test Twenty launches as new cricket format, Centrick appointed as design agency
‘Z’ and Baseball United collaborate to stream professional baseball across India
Zee Business to present special show series on Muhurat Trading 2025
India’s e-commerce sees 24% growth in orders during 2025 Diwali season
Zee expects stronger H2 on FMCG uptick and ratings gains despite softer Q2
How Bollywood icons' battle turns into full-blown industry war on AI thieves
Asia Cup 2025 ad volumes jump 38% per channel per match even as advertiser count dips: TAM
Advertising
PVR INOX Q2 ad income hits post-pandemic high; revenue up 12% as admissions surge
Top Advertising, Marketing and Media news headlines of today - Oct 16, 2025
Ad Craft
Raghu Ram, Rajiv Lakshman, and Devarshi return with Roadies drama for Xiaomi
Bollywood drama meets Google Search with AI mode
Air india express’s ‘xplore more, xpress more’ unites cultures through travel
Marketing
How Bollywood icons' battle turns into full-blown industry war on AI thieves
Pepper Content rebrands as Pepper, introduces AI-native marketing model
Test Twenty launches as new cricket format, Centrick appointed as design agency
Television
Zee Business to present special show series on Muhurat Trading 2025
ET NOW and ET NOW Swadesh to air special Muhurat Trading 2025 broadcast
‘Z’ and Baseball United collaborate to stream professional baseball across India
Digital
How Bollywood icons' battle turns into full-blown industry war on AI thieves
IAS rolls out AI-powered brand safety for Meta Threads
SC to hear PIL seeking ban on online gambling posing as e-sports in India
Flipkart brings back long copy with front-page print story for Big Bang Diwali Sale
India Today Publishing CEO Manoj Sharma elected AIM president
Arunachal Pradesh approves unified print and digital media advertisement policy 2025
Radio
Steve Ahern OAM joins New York Festivals 2026 Radio Awards Advisory Board
TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
Aaj Tak Radio’s Teen Taal to record 125th episode live in Lucknow on October 4
TRAI’s FM auction reforms need swift rollout, says Red FM COO Nisha Narayanan
Insights
How does values-driven marketing change ad effectiveness
Asia Cup 2025 ad volumes jump 38% per channel per match even as advertiser count dips: TAM
CTV ad completions hit 91% for consumer electronics in India: VDO.AI report
Guest Times
Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended
'Great Societal Transformation' or 'Great Savings Transactions'?
Why brand building still matters in a performance-driven digital world
Partner Content
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
6 tips for becoming a better fleet manager
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage