Top Advertising, Marketing and Media news headlines of today - Oct 17, 2025

Consent is non-negotiable. Using a celebrity’s persona in ads, brand integrations or merchandising without express permission risks claims in passing off. Read more...

The WARC report shows ads matching consumers’ core values increase preference, relevance, and likability while improving media effectiveness and campaign outcomes. Read more...

The rebranding introduces a refreshed logo, visual identity, and tagline, along with expanded AI-driven services designed to help brands and marketers. Read more...

The Muhurat Trading 2025 special on ET NOW will air from 1 pm to 3 pm, featuring Nilesh Shah, Sunil Singhania, and Vijay Kedia in a roundtable on market trends and investing themes. Read more...

Ad income rose 15% year on year to Rs 125.6 crore in Q2, helped by longer campaigns on a blockbuster slate. Read more...

IAS uses AI-powered Multimedia Technology to analyse video, images, audio, and text at scale, providing advertisers with independent safety and suitability measures across Meta platforms. Read more...

The 80-over Test Twenty® format combines two innings of 20 overs per side, allowing results as a win, loss, tie, or draw, with guidance from AB de Villiers, Sir Clive Lloyd, Mahew Hayden, Harbhajan Singh. Read more...

All 21 games of Baseball United’s Season One will be broadcast live in India on Zee5 and three ‘Z’ channels, with commentary in English and Hindi. Read more...

Simha of Garnier Men highlighted Abhishek Sharma’s dedication, energy, and confidence as key qualities in his new association with the brand. Read more...

The company said the new logo symbolises the balance between technology and emotion, mirroring how today’s generation approaches relationships with intent and individuality. Read more...

From family moments to digital experiences, brands are crafting Diwali campaigns that highlight creativity, celebration, and meaningful engagement with consumers. Read more...

TAM counts show advertisers fell from 55+ in 2022 to 50+ in 2025, categories eased from 50+ to 45+, and brands dipped from 85+ to 80+. Read more...

The job cuts, set to unfold over the next two years, will impact markets and functions across the globe and are subject to consultations in various regions. Read more...

H1 FY26 advertising and sales promotion hits Rs 1,477 crore versus Rs 817 crore a year ago; standalone A&P at Rs 464 crore in Q2 as Eternal pushes user acquisition and frequency in quick commerce. Read more...

According to the statutory filing, the SCN alleges certain violations of SEBI regulations in relation to an alleged lien on a property in FY 2018–19. Read more...

Profit after tax at Rs 76.5 crore as ad revenue slips 12%; costs seen stabilising in H2 while ZEE5 tops Rs 300 crore with sharply lower losses. Read more...

This year, for the first time since 2004, Cadbury’s iconic festive tagline, once as synonymous with Diwali as diyas and discounts is missing from the country’s advertising landscape. Read more...

Mathilde Barthelemy-Vigier, the company’s General Manager, revealed that L’Oréal does not roll out every global launch in India; instead, the brand focuses on ensuring local relevance. Read more...

ZEE5’s quarterly revenue rose 32% year-on-year, aided by new content across seven languages and a revised subscription architecture. Read more...

Total income of the company - which owns over 25 channels in entertainment, sports, and infotainment along with OTT platform SonyLiv - was at Rs 6,459.43 crore in FY25. Read more...