Cadbury’s ‘Kuch Meetha Ho Jaaye’ is missing this Diwali and India’s sweet tooth can feel it
In Bharat, L’oréal Professionnel puts local relevance first for market success
Test Twenty launches as new cricket format, Centrick appointed as design agency
‘Z’ and Baseball United collaborate to stream professional baseball across India
Zee expects stronger H2 on FMCG uptick and ratings gains despite softer Q2
Asia Cup 2025 ad volumes jump 38% per channel per match even as advertiser count dips: TAM
Eternal ramps ad spend to Rs 806 crore in Q2 as quick commerce marketing jumps 4x YoY
Pepper Content rebrands as Pepper, introduces AI-native marketing model
How Bollywood icons' battle turns into full-blown industry war on AI thieves
Zee Business to present special show series on Muhurat Trading 2025
Advertising
PVR INOX Q2 ad income hits post-pandemic high; revenue up 12% as admissions surge
Top Advertising, Marketing and Media news headlines of today - Oct 16, 2025
Ad Craft
Raghu Ram, Rajiv Lakshman, and Devarshi return with Roadies drama for Xiaomi
Bollywood drama meets Google Search with AI mode
Air india express’s ‘xplore more, xpress more’ unites cultures through travel
Marketing
Pepper Content rebrands as Pepper, introduces AI-native marketing model
Test Twenty launches as new cricket format, Centrick appointed as design agency
Television
Zee Business to present special show series on Muhurat Trading 2025
ET NOW and ET NOW Swadesh to air special Muhurat Trading 2025 broadcast
‘Z’ and Baseball United collaborate to stream professional baseball across India
Digital
How Bollywood icons' battle turns into full-blown industry war on AI thieves
IAS rolls out AI-powered brand safety for Meta Threads
SC to hear PIL seeking ban on online gambling posing as e-sports in India
Flipkart brings back long copy with front-page print story for Big Bang Diwali Sale
India Today Publishing CEO Manoj Sharma elected AIM president
Arunachal Pradesh approves unified print and digital media advertisement policy 2025
Radio
Steve Ahern OAM joins New York Festivals 2026 Radio Awards Advisory Board
TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
Aaj Tak Radio’s Teen Taal to record 125th episode live in Lucknow on October 4
TRAI’s FM auction reforms need swift rollout, says Red FM COO Nisha Narayanan
Insights
Asia Cup 2025 ad volumes jump 38% per channel per match even as advertiser count dips: TAM
Why IPL’s valuation dropped two years in a row
CTV ad completions hit 91% for consumer electronics in India: VDO.AI report
85% of marketers overconfident about ROI tracking; only 32% do it effectively, finds study
Guest Times
Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended
'Great Societal Transformation' or 'Great Savings Transactions'?
Why brand building still matters in a performance-driven digital world
Partner Content
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
6 tips for becoming a better fleet manager
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage