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195 advertisers advertised on JioCinema during IPL 2023: TAM Adex report

In OTT

The macroeconomic conditions are said to be responsible for the shortfall in the number of advertisers despite the fact that IPL was streamed free of cost this year after Viacom18 grabbed the digital rights of the tournament

Print publishers remain optimistic after mixed Q4FY23 results

Optimistic start to new fiscal as key advertisers gear up for increased spending: Zee's Punit Goenka

Advertisment

: Talented makes Myntra’s first ‘press ad’, literally
In Advertising

: Jaguar Land Rover unveils new corporate identity
In Marketing

: Vedantu and Dentsu Creative India launch ‘The Everything Book’ to bridge the education gap in rural India
In Marketing

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: Sociowash renews digital mandate with Viacom18’s YME cluster
In Digital

: Sexual pleasure brand MsChief asks women to break the wall of ‘pleasure gap’
In Ad Craft

: Sirona highlight issue of menstrual waste this World Environment Day
In Ad Craft

: DistroTV expands its content offerings to Cloud TV
In Television

: Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
In Advertising

: D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
In Advertising

: Wavemaker India wins Reckitt's media mandate worth Rs 1,600 crore
In Advertising

: Ashish Bhasin partners with Haresh Nayak’s Connect Network Inc to help grow the company
In Advertising

: Disney Star clocks 44% YoY increase in IPL playoffs' ratings; surpasses 2020 record
In Television

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Goafest 2023

Nick Law shares 7 principles for future of creativity being deployed at Accenture Song

: Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani

: Awards are the real dipsticks: Leo Burnett’s Rajdeepak Das

: Upselling to clients can solve the issue of dwindling media agencies’ revenues, says Navin Khemka

Television

MTV announces Season 19 of youth adventure reality show MTV Roadies – ‘Karm ya Kaand’

: GoodTimes to present ‘The Great Indian Pizza Adventure’ series featuring Chef Jasper Reid

: History TV18 explores impact of PM Modi’s radio programme ‘Mann Ki Baat’ in new documentary

: India Today Group secures top spot in CTV news segment: Comscore

Advertising

Creativeland Asia Network acquires 62% stake in London-based Creators Inc; launches Creativeland Studios

: id8 Media Solutions wins integrated media mandate for Amore Gelato

: Enormous hires Neha Singh as a Group Business Head

: mSix&Partners wins ManipalCigna Health Insurance’s integrated media mandate

Marketing

MMA Global India concludes ‘MMA Impact India 2023’ event

: Kotak Life launches gamified campaign in partnership with iProspect and Vserv AudiencePro

: BeatO appoints Tata 1mg’s Priyang Agarwal as VP- Marketing

: Meta’s Dilpreeta Vasudeva moves on after 11 months of association

Digital

BT Tech Today Congress to bring together thought leaders and influencers, showcase tech trends

: Nestle Maggi enters digital collectible space with Onerare Foodverse

: IndiaDotcom Digital launches video-first entertainment platform ‘ScreenBox’

: iCubesWire forecasts revenue of Rs 350 crore for this year; announces global expansion plan

Ad Craft

Milind Soman urges people to quit smoking #OneStepAtATime in 2baconil’s new campaign

: PlayerzPot launches #TalentKiValue campaign featuring brand ambassador Rashmika Mandanna

: Rajkummar Rao asks “Save Kiya Kya?” in Syska’s new campaign for BLDC fans range

: Sleepyhead’s new campaign puts forth the “Homes Don’t Judge” idea for Gen Zs

Print

Jagran Prakashan’s revenue up 14.86% to Rs 1,856.17 crore in FY23

: Industry leaders press for IRS; say ABC not an alternative currency for print

: TOI's "Saving Our Stripes" campaign aims to raise awareness for Tiger conservation

Radio

Big FM culminates its ‘Sutta Chhod De Na Yaar’ initiative on World No-Tobacco Day

: Mirchi and Radio City unite to mark 20 years of Radio in Delhi through #20saalbemisaal program

: Magic FM to host Marathi musical evening - ‘Jallosh’

OTT

12 crore viewers watched IPL final match on JioCinema

: Centre makes carrying anti-tobacco warnings mandatory for OTTs

: OTT content doesn’t influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey

Interviews

OnePlus India CEO Navnit Nakra moves on

: Sociowash bags Anytime Fitness’s social media mandate

: TRAI releases consultation paper on FM radio broadcasting issues

: Disney cuts 7,000 jobs globally

: Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

Guest Times

What local trains and fish markets can teach Performance Marketing?

: Three ways to break the mundane, templatised real estate advertising trends

: Identifying efficient supply paths to maximise the effectiveness of programmatic advertising

: Samantha versus Arpita. Who will win the gender wars?

: The people-first approach can make you win in the long run

Commentary

The curious case of quid pro quo actions of former TRAI secretary SK Gupta

: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?

: Commentary: Why News channels must uphold sanctity of BARC viewership data

: Commentary: Why is the government silent as excessive trolling of brands is hurting the ease of doing business in India?