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MIB flags gaps in TV ratings: BARC monopoly, CTV viewership void, and entry barriers
Jul 03, 2025 20:21 IST
2 Min read
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Social media to overtake TV as India’s top ad format within five years: Magna
Jul 03, 2025 12:56 IST
3 Min read
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Pakistani social media accounts re-blocked in India after brief 'Technical glitch' unblocking
Jul 03, 2025 14:19 IST
2 Min read
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JBL’s ‘First Doesn’t Follow’ campaign listens to those who don’t fit the mould
Jul 03, 2025 14:48 IST
2 Min read
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Shimona Chadha joins Persistent Systems as Chief Marketing Officer
Jul 03, 2025 18:34 IST
2 Min read
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Mythik forms global advisory board with former executives from Disney, Marvel, Amazon, SoftBank
Jul 03, 2025 17:18 IST
1 Min read
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Google Gemini AI App introduces Veo 3 video generator feature in India
Jul 03, 2025 16:49 IST
1 Min read
Advertising
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Amit Gupta steps down as Managing Director of VML Commerce India
In his recent role as Managing Director at VML Commerce India, he was responsible for overseeing enterprise-level e-commerce projects and contributing to the development of the organisation’s delivery operations
Jul 03, 2025 14:58 IST
1 Min read
Social media to overtake TV as India’s top ad format within five years: Magna
Jul 03, 2025 12:56 IST
3 Min read
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ACI announces jury for 2nd edition of AFAA changemakers for good awards
Jul 03, 2025 12:07 IST
2 Min read
Ad Craft
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JBL’s ‘First Doesn’t Follow’ campaign listens to those who don’t fit the mould
Jul 03, 2025 14:48 IST
2 Min read
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CID trio returns to crack the case of the Rs 299 KFC mystery
Jul 03, 2025 12:58 IST
1 Min read
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Mira Kapoor and Asian Paints explore design storytelling with royale play textures
Jul 03, 2025 09:56 IST
2 Min read
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St. Jude’s campaign exposes hidden crisis in childhood cancer care
Jul 02, 2025 16:56 IST
2 Min read
Marketing
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Veritas Reputation to lead PR mandate for Canara Bank
Jul 03, 2025 18:23 IST
1 Min read
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MADDYS 2025 introduces global format, expanded categories and new jury chairs
Jul 03, 2025 18:11 IST
2 Min read
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Reliance Industries to consolidate FMCG brands under new subsidiary ahead of IPO
Jul 03, 2025 11:36 IST
1 Min read
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Television
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MIB flags gaps in TV ratings: BARC monopoly, CTV viewership void, and entry barriers
According to MIB, the proposed amendments aim to allow multiple agencies to foster healthy competition, bring in new technologies, and provide more reliable and representative data, especially for connected TV platforms
Jul 03, 2025 20:21 IST
2 Min read
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Audience measurement norms eased: Meet the potential individual players
Jul 03, 2025 11:06 IST
4 Min read
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Victim or collateral: Where does IBDF stand in CCI’s ad cartelisation probe?
Jul 02, 2025 10:55 IST
3 Min read
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Proxy advisors ask shareholders to block Zee promoters’ stake hike attempt
Jun 30, 2025 08:56 IST
4 Min read
Digital
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Google Gemini AI App introduces Veo 3 video generator feature in India
Jul 03, 2025 16:49 IST
1 Min read
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GobbleCube raises $3.5 million to support growth and global expansion
Jul 03, 2025 16:29 IST
2 Min read
Pakistani social media accounts re-blocked in India after brief 'Technical glitch' unblocking
Jul 03, 2025 14:19 IST
2 Min read
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‘Dad’s Day Out’ newspaper ad becomes India’s darkest déjà vu moment
The advertisement, promoting KidZania’s “Dad’s Day Out” event, shows a bustling KidZania city with various role-play stations for children. The advertisement also featured an Air India flight lodged into a building
Jun 13, 2025 19:38 IST
2 Min read
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Mathrubhumi confers 2024 Literary Award on Malayalam writer Sarah Joseph
Jun 09, 2025 08:49 IST
2 Min read
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PM Modi’s personal note to Aveek Sarkar: A thousand full Moons, and still going strong
Jun 08, 2025 11:00 IST
2 Min read
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Dainik Jagran launches Janhit Jagran 2025 to support purpose driven start ups
Jun 05, 2025 07:33 IST
1 Min read
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Forbes India marks 16th anniversary with ‘Disruption’ themed special issue
May 28, 2025 07:25 IST
1 Min read
Radio
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Cannes diaries: Pallavi Chakravarti on why nothing beats your first time at the Palais
Jun 20, 2025 15:22 IST
3 Min read
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Ayush Ministry unveils central portal to monitor misleading ads
Jun 02, 2025 12:02 IST
2 Min read
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David Droga steps down as Accenture Song CEO, transitions to Vice Chair role
May 29, 2025 11:09 IST
1 Min read
Insights
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Social media to overtake TV as India’s top ad format within five years: Magna
In 2025, digital adex will rise 12% to Rs 728 billion ($8.4 billion), accounting for 51% of total advertising spend, while traditional formats are expected to grow at a slower 3.4%, reaching Rs 643 billion ($7.5 billion)
Jul 03, 2025 12:56 IST
3 Min read
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Reliance Retail, Ikea, Vasanth & Co emerge top retail advertisers in 2024: TAM
Jul 01, 2025 16:55 IST
3 Min read
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Asia’s app economy sees 150% growth amid evolving marketing strategies
Jul 01, 2025 15:03 IST
2 Min read
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Tata, Adani, Amul among top brands powering India’s $236.5 bn brand value landscape
Jun 30, 2025 16:41 IST
4 Min read
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Why marketers are selling creativity as risk management to the C-Suite
Jun 27, 2025 08:48 IST
3 Min read
Guest Times
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Beyond banners and interstitials: Building the next generation of mobile ad experiences
Jul 01, 2025 15:27 IST
4 Min read
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From billboards to boss levels: Brand integration in the gaming world
Jun 27, 2025 08:31 IST
3 Min read
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Partner Content
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News18 Bangla claims top position in Bengali news genre
Mar 28, 2025 18:01 IST
1 Min read
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CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage
Feb 06, 2025 11:08 IST
1 Min read
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