New Delhi: Network18’s business, finance and markets news brand Moneycontrol on Monday said that more than 1.86 crore unique users visited the platform during its 72-hour coverage of the Union Budget across its web and app platforms.
In addition, Moneycontrol recorded more than 24.5 crore page views and 3.16 crore sessions across its digital platforms from January 31 to February 2, according to Google Analytics data.
“As the go-to platform for investors, Moneycontrol's budget coverage ensured that millions of users stayed informed about the budget and its impact on asset prices. The achievement highlights the platform's leadership in the Indian financial landscape by consistently attracting and engaging millions of unique visitors,” the MC said.
“We are delighted by the trust reposed in us by our readers during our Budget coverage and this tremendous achievement underscores how useful they find Moneycontrol’s content as they make business and investment decisions,” said Nalin Mehta, Managing Editor, Moneycontrol. “We strive very hard to provide market intelligence that is useful for investors and will continue to innovate for our readers.”
In addition to the record Union Budget numbers, Moneycontrol said it has consistently been India’s leading business news platform on every digital metric (in terms of unique visitors per month, time spent and page views) as measured by the digital rating agency Comscore. The platform surpassed 10 crore unique visitors in October on Google Analytics.
Moneycontrol Pro also recently celebrated the major milestone of surpassing 1 million paying subscribers with a bell-ringing ceremony at the National Stock Exchange. The achievement cemented Moneycontrol Pro's position as India's top news subscription platform and among the top 15 globally.