/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2025/10/31/lead-cover-2025-10-31-09-37-42.jpg)
What happens to brand building when television is no longer the hero?
As marketers reduce their traditional media spends and audiences scatter across digital platforms, OTT screens, and private online communities, a new question looms large: can brand building truly happen without TV?
Oct 31, 2025
09:47
IST
5 Min read
/bmi/media/media_files/2025/11/01/bigg-boss-19-2025-11-01-20-03-00.jpg)
Colors TV and Bigg Boss social media handles disappear. Here’s why
Nov 01, 2025
20:10
IST 2 Min read
/bmi/media/media_files/2025/11/01/colors-kannada-social-media-handles-2025-11-01-20-22-21.jpeg)
Here's Why Colors Kannada channels’ social media handles vanished
Nov 01, 2025
20:27
IST 1 Min read
/bmi/media/media_files/2025/10/31/halloween-2025-10-31-17-39-09.jpg)
/bmi/media/media_files/2025/07/10/wpp-cindy-rose-2025-2025-07-10-16-44-24.jpg)
/bmi/media/media_files/2025/10/31/puma-logo-2025-10-31-14-23-22.png){kind=logo}
Puma to cut 900 corporate jobs and ramp up marketing in turnaround plan
Oct 31, 2025
14:24
IST
2 Min read
/bmi/media/media_files/2025/10/31/cocacola-coke-studio-2025-10-31-15-26-22.png)
The moment Coke Studio Bharat turned the cricket stadium into a concert
Oct 31, 2025
15:43
IST
2 Min read
/bmi/media/media_files/2025/10/31/sensory-science-2025-10-31-17-34-50.png)
/bmi/media/media_files/2025/10/31/preetam-thingalaya-2025-10-31-14-13-29.png)
/bmi/media/media_files/2025/10/31/jio-and-gemini-2025-10-31-09-29-29.png)
Reliance Intelligence and Google partner to provide free Gemini AI Pro access to Jio 5G users
Oct 31, 2025
09:33
IST
2 Min read
/bmi/media/media_files/qDnOtZjQE3BUq2HTLITH.jpg)
/bmi/media/media_files/2025/10/31/snabbit-2025-10-31-19-14-34.png)
Snabbit valuation doubles to $180 million on India’s quick home-help surge
Oct 31, 2025
19:18
IST
2 Min read
/bmi/media/media_files/2025/10/31/ndtv-rahman-2025-10-31-15-49-26.jpg)
NDTV Good Times opens tickets for AR Rahman’s concert on Namo Ghat in Varanasi
Oct 31, 2025
15:50
IST
2 Min read
Advertising
/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg){kind=logo}
/bmi/media/media_files/2025/10/31/halloween-2025-10-31-17-39-09.jpg)
How Indian brands are conjuring local magic from global chills this Halloween
Oct 31, 2025
17:39
IST 4 Min read
/bmi/media/media_files/2025/10/31/cocacola-coke-studio-2025-10-31-15-26-22.png)
The moment Coke Studio Bharat turned the cricket stadium into a concert
Oct 31, 2025
15:43
IST 2 Min read
/bmi/media/media_files/2025/10/31/lead-cover-2025-10-31-09-37-42.jpg)
What happens to brand building when television is no longer the hero?
Oct 31, 2025
09:47
IST
5 Min read
Ad Craft
/bmi/media/media_files/2025/10/30/skoda-2025-10-30-18-29-13.png)
/bmi/media/media_files/2025/10/29/mad-angles-2025-10-29-13-06-26.png)
Bingo! brings Indian ghosts back to life with ‘Desi Bhoot Bachao’
Oct 29, 2025
13:10
IST 2 Min read
/bmi/media/media_files/2025/10/29/joy-2025-10-29-10-32-00.png)
Sanya Malhotra turns a bride-seeing into a fun influencer shoot for Joy Personal Care
Oct 29, 2025
10:33
IST 2 Min read
/bmi/media/media_files/2025/10/27/bingo-2025-10-27-18-11-51.png)
Bingo! Potato Chips flips its flop era into a bold self-roast revival
Oct 27, 2025
18:15
IST
2 Min read
/bmi/media/media_files/2025/10/27/hdfc-2025-10-27-12-09-44.png)
HDFC Securities takes on investment scams with ‘Kya Aap Taiyyar Ho?’
Oct 27, 2025
12:18
IST
3 Min read
Marketing
/bmi/media/media_files/qDnOtZjQE3BUq2HTLITH.jpg)
How Indian brands are conjuring local magic from global chills this Halloween
Oct 31, 2025
17:39
IST 4 Min read
/bmi/media/media_files/2025/10/31/sensory-science-2025-10-31-17-34-50.png)
Sensory science can turn small cues into big brand gains
Oct 31, 2025
17:36
IST 2 Min read
Puma to cut 900 corporate jobs and ramp up marketing in turnaround plan
Oct 31, 2025
14:24
IST
2 Min read
/bmi/media/media_files/LwE2whdtDh8O4kG2o7Ym.jpg)
Television
/bmi/media/media_files/2025/11/01/colors-kannada-social-media-handles-2025-11-01-20-22-21.jpeg)
Colors TV and Bigg Boss social media handles disappear. Here’s why
Nov 01, 2025
20:10
IST 2 Min read
/bmi/media/media_files/2025/10/31/ndtv-rahman-2025-10-31-15-49-26.jpg)
NDTV Good Times opens tickets for AR Rahman’s concert on Namo Ghat in Varanasi
Oct 31, 2025
15:50
IST 2 Min read
/bmi/media/media_files/2025/10/31/ndtv-amit-2025-10-31-15-05-55.png)
NDTV to host Power Play Bihar featuring Amit Shah and key leaders on Nov 1
Oct 31, 2025
15:09
IST
2 Min read
/bmi/media/media_files/YUAOxXecTXjp4U1VKHIw.jpg)
Digital
Colors TV and Bigg Boss social media handles disappear. Here’s why
Nov 01, 2025
20:10
IST 2 Min read
/bmi/media/media_files/2025/10/31/snabbit-2025-10-31-19-14-34.png)
Snabbit valuation doubles to $180 million on India’s quick home-help surge
Oct 31, 2025
19:18
IST 2 Min read
/bmi/media/media_files/2025/10/31/mutual-fund-2025-10-31-17-25-08.png)
Moneycontrol Mutual Fund Summit 2025 Bengaluru spotlights India’s investment growth
Oct 31, 2025
17:26
IST
3 Min read
NDTV to host Power Play Bihar featuring Amit Shah and key leaders on Nov 1
Oct 31, 2025
15:09
IST
2 Min read
/bmi/media/media_files/IDZ3d25nhtDEIJmxnbuv.jpg)
/bmi/media/media_files/2024/10/17/E5RWmPhHVPmPgMngsfRi.jpg)
Festive boost, GST cuts, soft newsprint lift DB Corp ‘Ad growth ahead of topline’: Girish Agarwal
Oct 21, 2025
10:54
IST 3 Min read
/bmi/media/media_files/2025/10/16/dainik-bhaskar-2025-10-16-15-09-37.png)
D B Corp posts 12% rise in ad revenue to Rs 448 crore in Q2FY26
Oct 16, 2025
15:14
IST 2 Min read
/bmi/media/media_files/2025/10/13/flipkart-single-sock-story-2025-10-13-18-25-49.jpg)
Flipkart brings back long copy with front-page print story for Big Bang Diwali Sale
Oct 13, 2025
18:25
IST
1 Min read
/bmi/media/media_files/2025/10/10/manoj-sharma-2025-10-10-19-50-39.jpg)
Radio
/bmi/media/media_files/2025/10/30/radio-city-2025-10-30-11-06-32.jpg)
/bmi/media/media_files/c5c8uyDgBZygEVd4LmsL.png)
TRAI revises migration-fee rule for cities with no bids, reserves price to be used as base
Oct 27, 2025
16:10
IST 3 Min read
/bmi/media/media_files/2025/10/16/red-fm-2025-10-16-11-54-33.png)
Indian Army and Red FM organise Shauryaveer Run 2025 in Delhi
Oct 16, 2025
11:56
IST 1 Min read
/bmi/media/media_files/2025/10/09/advisory-board-2025-10-09-11-25-36.png)
Steve Ahern OAM joins New York Festivals 2026 Radio Awards Advisory Board
Oct 09, 2025
11:34
IST
2 Min read
/bmi/media/media_files/2025/09/26/nisha-narayanan-2025-09-26-17-31-02.png)
TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
Oct 07, 2025
10:17
IST
2 Min read
Insights
/bmi/media/media_files/2025/10/30/gaming-2025-10-30-15-46-52.png)
/bmi/media/media_files/2025/10/29/human-2025-10-29-11-33-36.png)
How human behaviour guides brands in the age of algorithms
Oct 29, 2025
11:36
IST 2 Min read
/bmi/media/media_files/2025/10/29/creativity-2025-10-29-10-16-23.png)
Highly awarded creative work is nearly twice as effective, but only when brands commit
Oct 29, 2025
10:18
IST 5 Min read
/bmi/media/media_files/2025/10/27/festive-season-shopping-2025-10-27-15-14-53.png)
/bmi/media/media_files/2025/03/21/E8N49LUwGNvvB9a5VHtP.jpg)
Guest Times
/bmi/media/media_files/2025/10/24/piyush-pandey-address-2025-10-24-18-05-48.jpeg)
/bmi/media/media_files/2025/10/28/rajat-abbi-2025-10-28-09-12-59.jpg)
From infrastructure to intelligence: Marketing’s role in the new era of electrical and automation
Oct 28, 2025
09:15
IST 4 Min read
/bmi/media/media_files/2025/10/10/durga-pooja-2025-10-10-09-20-45.jpg)
How Kolkata’s durga puja turns into India’s biggest marketing moment
Oct 10, 2025
12:25
IST 5 Min read
/bmi/media/media_files/2025/07/10/attention-2025-07-10-10-58-37.jpg)
/bmi/media/media_files/2025/08/20/gst-2025-08-20-10-06-32.jpg)
Partner Content
/bmi/media/media_files/2025/08/13/craps-strategy-for-beginners-2025-08-13-16-26-02.jpg)
/bmi/media/media_files/2025/07/07/credit-cards-as-the-best-travel-loan-2025-07-07-18-53-42.jpg)
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
Jul 07, 2025
18:53
IST 4 Min read
/bmi/media/media_files/2025/05/12/GfA0u21xzG6KyYL7uTJZ.jpg)
6 tips for becoming a better fleet manager
May 12, 2025
11:29
IST 4 Min read
/bmi/media/media_files/2025/03/28/H278FpgmOJo4j9CI3JPA.jpg)
/bmi/media/media_files/2025/02/06/GuxEOIRuGK4Bc3WxctNT.jpg)
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage
Feb 06, 2025
11:08
IST
1 Min read