Colors TV and Bigg Boss social media handles disappear. Here’s why

New Delhi: Colors TV and Bigg Boss social media accounts were deactivated due to licensing issues, according to people aware of the matter.

Early speculation tied the blackout to a Naagin 7 promo. Sources now indicate it was due to licensing issues.

The reason mirrors the blackout at Colors Kannada, Colors Kannada Cinema, and Colors Super, the sources said.

They added that expired music rights triggered takedown risks for promos and archived clips.

The channels opted to go dark while audits and rights reviews are completed.

On social media, many linked the Hindi channel blackout to a Naagin 7 launch stunt. Sources denied any such plan and called the deactivation a precautionary compliance move.

In the Kannada cluster, handles also went offline after rights lapsed in mid-2025.

Episodes on partner platforms were frozen while contracts were reviewed, the sources said.

JioStar has not issued an official statement at the time of writing. The handles are expected to return once the audit and renewals are finalised.