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Innocean-India-bags-Narayana-Health Advertising

Innocean India bags Narayana Health’s consolidated media mandate

The company’s CMO, Ashish Bajaj, is confident that Innocean’s media expertise will be instrumental in driving the brand’s goals forward

By BestMediaInfo Bureau
Nov 26, 2024 10:44 IST 1 Min read
Zepto Marketing

Zepto launches its in-house advertising service 'Jarvis'

By BestMediaInfo Bureau
Nov 25, 2024 13:44 IST 2 Min read
Redbangle Advertising

Red Bangle wins creative & strategic mandate for select brands from McCain Foods India

By BestMediaInfo Bureau
Nov 22, 2024 18:02 IST 1 Min read
NPCI TOI Advertising
NPCI and TOI bring back RK Laxman’s ‘Common Man’ to promote digital payment safety
By BestMediaInfo Bureau
Nov 21, 2024 15:18 IST 4 Min read
Anupam C Advertising
FCB India appoints Anupam Chauhan as EVP
By BestMediaInfo Bureau
Nov 21, 2024 12:29 IST 1 Min read

Ad Craft

Vi Ad Craft

Vi’s ‘Be Someone’s We’ campaign celebrates addition of 100 towers every hour

The campaign builds on from its earlier legs and showcases how one could Be Someone’s We from wherever they may be

By BestMediaInfo Bureau
Nov 26, 2024 10:13 IST 2 Min read
Black-scene Ad Craft

Flipkart revisits the famous ‘Black scene’ from Golmaal with Arshad Warsi

By BestMediaInfo Bureau
Nov 25, 2024 13:46 IST 2 Min read
Asian Paints Ad Craft

Agent Ranbir Kapoor joins ‘Agent Graphene’ for a mission in Asian Paints ad

By BestMediaInfo Bureau
Nov 25, 2024 10:49 IST 3 Min read
Aditya Birla Finance Ad Craft
Aditya Birla Housing Finance's ad film celebrates the joy of homeownership
By BestMediaInfo Bureau
Nov 22, 2024 17:52 IST 1 Min read
Yardley Ad Craft
Yardley London relaunches its Talcum Powder range with actor Kalyani Priyadarshan
By BestMediaInfo Bureau
Nov 22, 2024 17:45 IST 1 Min read

Marketing

HUL Marketing

HUL board approves plan to spin off ice cream business into separate listed entity

The final decision on the demerger will require the board and shareholders' approval, with the scheme of demerger set to be reviewed early next year

By BestMediaInfo Bureau
Nov 25, 2024 18:26 IST 2 Min read
Quick commerce Marketing

Amazon India readies 'Tez' for quick commerce market entry

By BestMediaInfo Bureau
Nov 25, 2024 17:20 IST 1 Min read
Kanika Marketing

Swiggy Instamart appoints Kanika Tiwari as Head of Monetisation

By BestMediaInfo Bureau
Nov 25, 2024 15:26 IST 1 Min read
Zepto Marketing
Zepto launches its in-house advertising service 'Jarvis'
By BestMediaInfo Bureau
Nov 25, 2024 13:44 IST 2 Min read
Manisheel Gautam Marketing
Digital real estate platform AltDRX onboards Manisheel Gautam as CMO
By BestMediaInfo Bureau
Nov 25, 2024 12:59 IST 2 Min read

Television

trai Television

TRAI headquarters relocates to Nauroji Nagar, New Delhi

The Telecom Regulator has shifted its head office to the World Trade Centre in Nauroji Nagar

By BestMediaInfo Bureau
Nov 26, 2024 10:24 IST 1 Min read
Balaji-Telefilms-hires-Kavvya-Bharathi Television

Balaji Telefilms hires Kavvya Bharathi as National Head of Brand Revenues and Partnerships

By BestMediaInfo Bureau
Nov 25, 2024 15:20 IST 1 Min read
NDTV-India-Samvad Television

NDTV hosts inaugural edition of ‘NDTV India Samvad’

By BestMediaInfo Bureau
Nov 25, 2024 13:51 IST 2 Min read
TIMES NOW HEROES PNG_00194 Print
The Times Group’s ‘Times Now Heroes’ celebrates humanity’s unsung champions
By BestMediaInfo Bureau
Nov 25, 2024 12:44 IST 2 Min read
Sumanta Datta Television
ABP Network appoints Sumanta Datta as CEO
By BestMediaInfo Bureau
Nov 25, 2024 10:57 IST 1 Min read

Digital

ED, Fairplay, Lok Sabha, IPL Digital

ED attaches Rs 219 crore in assets linked to 'Fairplay' portal case

The central agency said Fairplay was involved in "illegal broadcasting of cricket/IPL matches and various online betting activities, including results of Lok Sabha Elections 2024"

By BestMediaInfo Bureau
Nov 26, 2024 09:51 IST 2 Min read
Digital-News-Publishers Digital

Digital news publishers face AI threat over ad revenue and IP rights

By BestMediaInfo Bureau
Nov 26, 2024 09:36 IST 4 Min read
Meta office Digital

FTC lawsuit over Meta’s Instagram and WhatsApp acquisitions heads to trial in April

By BestMediaInfo Bureau
Nov 26, 2024 09:17 IST 1 Min read
Social Media ban on kids Digital
Google, Meta and TikTok urge Australia to delay social media ban for children
By BestMediaInfo Bureau
Nov 26, 2024 09:04 IST 2 Min read
Google launches digital marketing apprenticeship Digital
Google's US antitrust trial over online ad empire concludes
By BestMediaInfo Bureau
Nov 26, 2024 08:56 IST 2 Min read

Print

TIMES NOW HEROES PNG_00194 Print

The Times Group’s ‘Times Now Heroes’ celebrates humanity’s unsung champions

Powered by Bennett University and The Times Group, the inaugural edition of Times Now Heroes was  officially launched by Vineet Jain, Chancellor of Bennett University and Managing Director of The Times Group

By BestMediaInfo Bureau
Nov 25, 2024 12:44 IST 2 Min read
NPCI TOI Advertising

NPCI and TOI bring back RK Laxman’s ‘Common Man’ to promote digital payment safety

By BestMediaInfo Bureau
Nov 21, 2024 15:18 IST 4 Min read
Wedding times Print

TOI launches Wedding Times; offers highly contextual space for brands

By BestMediaInfo Bureau
Nov 15, 2024 15:17 IST 1 Min read
Sanjay Nagpal Print
TOI appoints Sanjay Nagpal as Chief Product & Technology Officer
By BestMediaInfo Bureau
Nov 05, 2024 17:08 IST 1 Min read
Meta festive shopping report Marketing
After muted festive adex, industry pins hope on the remaining quarter
By Akansha Srivastava
Nov 05, 2024 10:54 IST 3 Min read

Radio

FM radio station Radio

Govt approves one-time relaxation for provisional empanelment of FM Phase III bidders

During the provisional empanelment period, the base rate applicable to private FM radio stations for which no IRS (Indian Readership Survey) data is available will be applied.

By BestMediaInfo Bureau
Nov 25, 2024 08:03 IST 1 Min read
don-RJ-hats Radio

Club FM gave children the chance to don RJ hats on Children’s Day

By BestMediaInfo Bureau
Nov 15, 2024 15:55 IST 2 Min read
Radio Radio

MIB extends application deadline for FM Phase III auction to December 9

By BestMediaInfo Bureau
Nov 12, 2024 09:28 IST 1 Min read
Radio-24 Radio
FM Phase III: I&B ministry to extend application deadline, auction date
By BestMediaInfo Bureau
Nov 08, 2024 10:43 IST 2 Min read
big fm Radio
Big FM undergoes a content refresh
By BestMediaInfo Bureau
Nov 07, 2024 16:56 IST 2 Min read

In-depth

Chrome In-depth

Here is what to expect if Google sells Chrome

Last week, the US Department of Justice (DOJ) proposed that Google divest its Chrome browser to curb its alleged monopoly in internet search, following an August ruling declaring its practices monopolistic

By Vishesh Sharma
Nov 25, 2024 11:27 IST 7 Min read
Kumbh In-depth

Maha Kumbh 2025: How brands can make a splash during the mega marketing mela

By Vishesh Sharma
Nov 13, 2024 10:06 IST 10 Min read
Disney-RIL Television

Reliance-Disney merger: The disruption beyond metrics

By Niraj Sharma
Nov 12, 2024 17:49 IST 3 Min read
Premium In-depth
In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
By Vishesh Sharma
Nov 06, 2024 11:13 IST 10 Min read
Audio In-depth
From Metro announcements to jingles: How audio ads are sneaking into our daily lives
By Khushi Keswani
Oct 24, 2024 09:31 IST 7 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Short form Insights

Short-form video platforms’ ad revenue hits $95-100 million mark in FY24

Currently, at $80-100 million and projected to reach $700-800 million by FY29, virtual tipping has gained traction on SFV platforms in the last 12 months, especially among audiences engaging in live-streaming

By BestMediaInfo Bureau
Nov 22, 2024 17:39 IST 4 Min read
media strategy Insights

CMOs focus on media craft amid the rise of the algorithmic era

By BestMediaInfo Bureau
Nov 21, 2024 12:24 IST 2 Min read
Client Agency Relation Insights

75% of advertisers plan to revamp agency compensation models by 2027: Report

By BestMediaInfo Bureau
Nov 20, 2024 10:38 IST 4 Min read
Agentic AI Insights
Gen X and millennials show greater willingness to embrace agentic AI: Salesforce report
By BestMediaInfo Bureau
Nov 20, 2024 10:23 IST 2 Min read
CTV Insights
Impact of advertising within premium streaming content
By BestMediaInfo Bureau
Nov 15, 2024 10:02 IST 3 Min read
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