Flipkart revisits the famous ‘Black scene’ from Golmaal with Arshad Warsi

New Delhi: In collaboration with SW Network and SW Studios (production house), Flipkart has unveiled a Black Friday campaign starring Bollywood comedy actor Arshad Warsi. 

Inspired by his performance in the movie Golmaal, the campaign recreates a memorable scene with a modern twist to spotlight Flipkart's highly anticipated Black Friday smartphone sale.

The idea behind the campaign stemmed from the name "Black" Friday, prompting the team to revisit the famous Black scene from Golmaal. Arshad Warsi’s casting was a deliberate choice to evoke nostalgia and amplify the humour with his comic timing. The line, “Lagta hai smartphones ke prices girne wale hain,” cleverly references the original dialogue while seamlessly tying it to Flipkart's unbelievable deals on premium smartphones.

Directed in-house by Jaunty, the campaign blends nostalgia and humour with Flipkart's core messaging.

Jaunty, Business Head of SW Studios, shared, "Recreating the charm of such an iconic scene with Arshad Warsi was a thrilling experience. We aimed to craft a campaign that resonated with movie buffs and shoppers. By combining nostalgia with Flipkart's narrative, we intended to provide an unforgettable experience that adds value to the Black Friday buzz."

Campaign video: 

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A post shared by Arshad Warsi (@arshad_warsi)

Credits:

Client: Flipkart 

Client Team: Ekta Checker & Ratnika Mishra

Agency: SW Network 

Agency Team: Shubham Chawla 

Copywriter: Viwanshu 

Production House: SW Studios 

Director & Producer: Jaunty 

Creative Producer: Aveg Tyagi

Associate Producer: Piyoosh Nautiyal

Line Production: United Vision 

Line Producer: Priyam Baj, Santosh Rai
Production Manager: Nisha Singh 

DOP Arjun Kukreti

Chief AD: Adit Gupta 

Director's Assistant: Laksh Sharma 

1st AC: Harsh 

Production Designer: Amrita 

Costume Stylist: Gayathri

Hair and Make-Up: Rauni 

Offline Editor: Nikhil Pathak 

DI Colourist: Avinash Shukla

Music Composer and Sound Design: Nikhil Malik 

Primary Cast: Arshad Warsi 

Secondary Cast: Piyoosh Nautiyal, Raghav Binani

Sound: Anil Dsilva

Focus Puller: Chetan

Gaffer:  Jabbar Pathan 

Camera: Skyworks Media

Lights: Light N Light

DIT: Nikita Aggarwal

BTS: Sumedh

Spot Team: Pawan Rai and Team

Tent: Pawan Rai and Team

Walky: Pawan Rai and Team

Vanity: Siddhivinayak Vanity

Catering: Shree Swami Caterers