Top Advertising, Marketing and Media news headlines of today - Jan 20, 2026

Google Gemini’s entry into the IPL ecosystem comes even as its rival ChatGPT is one of the sponsors of the ongoing Women’s Premier League (WPL). Read more...

News channels had 26% share of TV ad volumes in 2025, unchanged from 2024, showing stable advertiser interest despite lower volumes. Read more...

Speaking at the World Economic Forum in Davos, Kapoor said Swiggy is deploying generative AI across operations, describing it as a mature tool accessible to leadership, partners and delivery staff. Read more...

Among advertisers, Hindustan Unilever retained the top position in 2025 with a 14% share of ad volumes. Read more...

Havells reported higher advertising spend alongside topline momentum, with consolidated Q3 FY26 revenue rising sequentially and year-on-year to Rs 5,587.89 crore. Read more...

The integration allows viewers to browse and purchase outfits worn by contestants during episodes, blending fashion discovery with streaming without disrupting viewing. Read more...

The film draws parallels between elite sport and everyday food decisions, positioning healthier ordering as a result of consistency rather than restriction. Read more...

The mandate covers social media and performance marketing responsibilities, with Team Pumpkin working on Köche’s digital outreach. Read more...

Mahapatra brings over 25 years of leadership experience across IT, eCommerce, cloud and enterprise sales, and will focus on strengthening Denave’s global go-to-market strategy and revenue execution. Read more...

Following this issuance, the company’s paid-up equity share capital has increased to Rs 24,34,69,688, comprising 12,17,34,844 equity shares of face value Rs 2 each. Read more...

Rajaram will lead go-to-market and revenue operations in India, bringing over two decades of experience, including his recent role heading India and South Asia at Elastic. Read more...

Many users are pointing out that the new branding of the smartphone maker looks strikingly similar to Jaguar’s latest logo. Read more...

BMW’s handwritten ad is winning hearts for its subtle storytelling, but it’s also ruffling feathers online, with many calling it a new “low” and even claiming it’s probably AI-generated. Read more...

In the film, Patekar plays a citizen, with Leena Sharma as his wife, Kishore Soni as a fake cyber inspector and Adil Irani as a real officer, directed by Raj Shandilya. Read more...

The group alleged that the crackdown followed news stories it published involving AAP leader Arvind Kejriwal. Read more...

The Delhi-based agency will oversee MINI India’s digital presence, campaigns, and content across platforms to strengthen engagement and community building. Read more...

The independent agency has also appointed Zara Daruwala as Creative Director–Art and Nathan Fernandes as Creative Director–Copy. Read more...

OpenAI will test clearly labelled ads for free and Go users while keeping higher-tier subscriptions ad-free; no other AI models testing ads at the moment. Read more...

PwC’s Global CEO Survey shows declining growth confidence as most leaders report limited financial benefits from AI investments despite continued spending. Read more...

The Indian biscuit market is valued at Rs 1.16 lakh crore and is projected to grow steadily, driven by higher spending, urban demand and innovation beyond glucose biscuits. Read more...

GTC Network is led by Rabindra Narayan, who earlier served as President and Managing Director of PTC Network. Read more...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV media can be bought, sold, and measured. Read more...

Mars has appointed Kartik Chandrasekhar as Chief Growth Officer for Mars Snacking across Asia, Middle East, Africa and ANZ. He continues to be based in Singapore. Read more...

Post a 25 year stint at HUL, Shiva Krishnamurthy will be at the helm of General Mills; an XLRI Jamshedpur alma mater he commenced his career at HUL in 2000. Read more...

RCPL did not disclose the deal value, saying it has secured global rights to four heritage grooming and bathing brands, with plans to scale them in India and overseas markets. Read more...

Samsung has opened a media pitch amid Omnicom–IPG conflict concerns, while L’Oréal’s review nears a decision. Uniqlo, Red Bull, Honda and Air India are also in the mix. Read more...

With over 25 years across FMCG, textiles and retail, Ghosh joins from Aditya Birla Group, having led cellulosic yarn, domestic textiles and Thai Acrylic Fibre roles. Read more...

In the newly created role, Amit Tiwari will lead the integration of digital marketing, creative and MarTech functions to drive AI-led growth at TCS. Read more...