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- Oct 14, 2025 11:36 IST
CTV ad completions hit 91% for consumer electronics in India: VDO.AI report
Interactive display ads see CTRs rise to 0.39% in Eastern India, while CTV completion rates exceed 90% for televisions, appliances, and personal gadgets. Read more...
- Oct 14, 2025 11:25 IST
The great Indian TV tangle: policy chaos, power clash and a medium in limbo
Broadcast industry voices and TRAI map the regulatory maze, and what must change to offer a level-playing field to various stakeholders for orderly growth. Read more...
- Oct 14, 2025 11:18 IST
News18 Bangla’s Durga Puja campaign features on Ads of the World
The campaign uses Bengali storytelling and the iconic boom to capture Kolkata’s Durga Puja moments, showcasing diversity, togetherness, and cultural vibrancy. Read more...
- Oct 14, 2025 10:44 IST
Banijay Asia to represent Talpa Studios formats in India and Thailand
Banijay Asia will represent Talpa Studios’ portfolio of non-scripted formats in India and Thailand, working to localise, adapt, and produce these shows for regional audience. Read more...
- Oct 14, 2025 10:25 IST
Rupareliya files open offer for 13.24% of SABTNL shares
The open offer, priced at Rs 10 per share, will be conducted under SEBI’s SAST Regulations, 2011, with the tendering period scheduled from October 20 to November 4, 2025. Read more...
- Oct 14, 2025 10:20 IST
How a content-first plan turns Diwali into 25 percent of Home Centre annual sales
Shikha Mazumdar A five-week “Speaking Gifts” rollout stacks films, chef-led gifting videos, the Diwali Gourmet Table event and influencer collaborations before wider amplification across CTV, outdoor and print. Read more...
- Oct 14, 2025 09:47 IST
Madison tells Delhi High Court CCI behaved like ED as it seeks to quash antitrust probe
Madison cites a Feb 2024 leniency alleging an ISA buyers cartel and a Model Agency Agreement that restricted negotiations with agencies. It says DG searches focused on agencies, not ISA, and calls the approach discriminatory and damaging to reputation. Read more...
- Oct 14, 2025 09:43 IST
Saatchi & Saatchi India reimagines festive energy for Audi in ‘Journeys of Imagination’
The campaign brings on Audi’s Progress through Technology philosophy, using AI and photography to turn city streets into vibrant festive canvases. Read more...
- Oct 14, 2025 09:36 IST
Rajat Mendhi joins S4Capital’s Monks as Head of Planning for India
Rajat Mendhi He will work closely with Ketan Desai, MD of Monks India; Sandipan Bhattacharyya, CCO; and the agency’s newly hired Head of Media, Niranjan Singh. Read more...
- Oct 14, 2025 09:13 IST
RED FM embraces the unapologetic spirit with ‘Keh Diya Na… Hum Nahi Sudhrenge’
The campaign flips a familiar phrase into a symbol of self-assurance and individuality, blending pop culture energy with stories of fearless people who choose to live unapologetically. Read more...
- Oct 14, 2025 09:09 IST
Tata Play tackles DTH pricing confusion with AI owl and donkey
Created by Ogilvy, the campaign has gone live nationally, spanning key channels and genres, with a focused rollout across Hindi-speaking markets, Maharashtra, West Bengal and all four southern states. Read more...
- Oct 14, 2025 08:59 IST
WPP Media wins integrated media mandate for Leeford Healthcare
WPP Media will manage planning and buying across ATL and full-funnel digital, including e-commerce, performance marketing, and SEO. Read more...
- Oct 14, 2025 08:53 IST
Google's new Sponsored Results label brings hide ads option to Search
Advertisers may see shifts in visibility and engagement, potentially requiring more compelling creatives to attract clicks from those who choose to view sponsored content. Read more...