Top Advertising, Marketing and Media news headlines of today - Nov 6, 2025

Republic TV’s ascent under Arnab Goswami exposed how landing pages, dual LCNs, and compromised measurement tactics could manufacture dominance and distort competition. Read more...

BestMediaInfo.com brings exclusive details on concerns over the government’s move to segregate viewership arising from landing pages from the final ratings. Read more...

While GEC and sports genres were using landing pages, it became a flashpoint when Arnab Goswami launched Republic TV in 2017, and became the no. 1, riding on this trick. Read more...

The campaign features influencers Barkha Singh, Sakshi Sindwani, and Rida Tharana tackling restrictive fits, poor fabrics, and fashion that prioritises style over comfort. Read more...

The mobile game allows players to step inside the Bigg Boss house, make choices, form alliances, and navigate tasks while mirroring the show’s core format. Read more...

The collaboration follows a multi-agency pitch and aims to strengthen MsChief’s digital presence through communication that is culturally aware, authentic, and strategically grounded. Read more...

The updated logo and colour palette evoke calm, flexibility, and optimism, designed to enhance a sensory experience that supports physical and mental restoration. Read more...

Raj Nayak’s Happiest Places to Work study flags low emotional well-being despite productivity gains; 54% want to leave. Rajkot tops at 7.2 while Delhi/NCR scores 5.0. Read more...

Honda outlines brand promise and core values for its electric motorcycles, introducing a new visual identity and unveiling the Honda WN7 at EICMA 2025. Read more...

The feature was first noticed in Play Store version 48.5.23-31, though it hasn’t been rolled out to all users yet, indicating a gradual release. Read more...

As part of the settlement, both companies have jointly requested the U.S. District Court to approve a Proposed Modified Injunction that will replace the existing one issued in October 2024. Read more...

Tata Play subscribers on Binge, Mobile app and Fiber can now enjoy Apple Music with free trial offers, providing a wide range of curated music and live radio. Read more...

The agency’s new mandates cover digital campaigns for Rapido’s Ownly and branding consultancy for Kusha Kapila’s Underneat, emphasising storytelling and design. Read more...

According to the company, the position involves building data-driven and AI-enabled tools to improve investor experience and expand the fund’s reach through digital platforms. Apte will also work on developing new models for customer acquisition and product delivery. Read more...

With investors including Faering Capital and Bay Capital, PB Health seeks to create a cashless, prevention-first healthcare network bridging hospitals and insurers. Read more...

Britannia posts strong profit growth helped by lower input costs, cost control, and steady demand across bakery and e-commerce channels despite modest revenue rise. Read more...

Sinha joins Creativefuel as AVP to enhance business operations, streamline workflows, and foster collaboration across creative, operational, and community teams. Read more...

BARC data shows Zee’s nine-channel, multilingual rollout delivered over 50% higher debut reach than Shark Tank India S1; Zee5 lift takes the combined footprint past 31 million. Read more...

Mishra will oversee revenue growth, lead commercial teams, drive market expansion, streamline sales strategies, and strengthen MiQ’s operations across India. Read more...

The company has named Sankalp Kaul as its new CTO, replacing Naimish Sinha, who stepped down citing personal reasons. Read more...

Deepika Padukone’s AI voice and a new “Restyle” photo feature debut with Ray-Ban Meta glasses. UPI Lite “scan and pay” tests will let users look at a QR code and complete quick transactions under Rs 1,000 by saying “Hey Meta, scan and pay”. Read more...

Madison has handled Marico’s media duties since 2003, barring a brief period in 2017 when the mandate was awarded to Lodestar UM. The account returned to Madison in 2019. Read more...

The Amer Jaleel–Virat Tandon venture promises curated squads and a milestone-based digital workflow aimed at faster, flexible brand-building. Read more...

Announcing her retirement, Mel Edwards brings to a close a distinguished 30-year journey in advertising and 13 successful years at WPP. Read more...

Zaheer Travadi, Head of Brand Partnerships, CPG at TikTok Indonesia, writes about how brands are redefining engagement and creativity in the digital era. Read more...

Along with the production partners Secret Level and Silverside AI, the brand has rolled out a second AI-led “Holidays Are Coming” film. Five specialists refined 70,000 clips in 30 days using Sora, Veo 3 and Luma AI to make the film. Read more...

A complaint filed by advocate Inder Mohan Singh Honey claims the actor’s pan masala ads falsely promote saffron-infused products, luring youth into harmful consumption. Read more...

The lawsuit claims Perplexity’s Comet AI agent disguised automated browsing as human activity, sparking a wider debate on the regulation of AI assistants online. Read more...

Consumer-acquisition outlay fell to Rs 72 crore on lower CAC and stronger cohorts; like-for-like marketing services revenue declined 15% after the ticketing sale. Read more...

According to the WARC and Intuit Mailchimp report, mid-sized companies are reworking marketing strategies as 98% of marketers see AI’s potential. Read more...

The partnership with Perplexity AI could help Snap hold ground against TikTok and Meta platforms, which dominate ad spending through their extensive global reach. Read more...

From Bharat shopping online like never before to advertisers rediscovering print’s premium pages, Diwali 2025 was the season when India’s ad economy turned a corner. Here’s how. Read more...

Solar-powered satellite clusters with TPUs and laser links aim to create a scalable off-planet data centre, with a pilot mission with Planet targeted for early 2027. Read more...

Marking 10 years, Next Creative Leaders with The 3% Movement runs a free global portfolio competition. It spotlights women, non-binary and trans creatives whose work and leadership are reshaping the industry. Read more...

Ray turns a brief into an actionable media plan in minutes, unifying audience planning, creative intelligence, activation and measurement across Dailymotion’s 400 million users. Read more...

India’s new AI governance blueprint puts trust and people first, prioritises “innovation over restraint”, and sets up AIGG, TPEC and the AI Safety Institute to drive risk frameworks, incident reporting and techno-legal safeguards across sectors. Read more...

Grasim Industries, owners of Birla Opus Paints, said its board accepted Hargave’s resignation and approved his request to exit w.e.f. November 5. Read more...

“RCSPL has been a valuable and strategic asset for USL; however, it’s non-core to our alcobev business,” said Praveen Someshwar, Managing Director & CEO, Diageo India. Read more...