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- Dec 01, 2025 20:27 IST
Omnicom creates Omnicom Public Relations, unifying its global PR networks
Under the Omnicom Public Relations sit FleishmanHillard, Golin, Ketchum, Porter Novelli and Weber Shandwick. Read more...
- Dec 01, 2025 20:25 IST
Omnicom names Vineet Bajpai India CEO, Omnicom Production
Bajpai, founder and CEO of Magnon Group, built early digital shop Magnon Solutions, which Omnicom later majority-acquired, bringing him into the holding-company fold well before the IPG deal. Read more...
- Dec 01, 2025 18:55 IST
Omnicom rolls single Omnicom Media unit, retires IPG Mediabrands
Under the new structure, Omnicom Media, led globally by Florian Adamski, will house six media agency brands from the combined group: OMD, PHD, Hearts & Science, UM, Initiative and Mediahub. Read more...
- Dec 01, 2025 18:44 IST
Mondelēz introduces Lotus Biscoff in India with ‘Biscoff Feeling’ campaign
The campaign centres on Biscoff’s caramelised flavour as both a sensory and emotional experience, introduced through a multi-sensory launch event reflecting Indian eating and beverage habits. Read more...
- Dec 01, 2025 18:37 IST
Omnicom retires DDB, FCB, MullenLowe; BBDO, McCann, TBWA form creative trio
Post IPG acquisition, the holding company folds legacy networks into a three-agency global structure in a sweeping creative consolidation across markets. Read more...
- Dec 01, 2025 18:27 IST
Omnicom–IPG shake-up: FCB’s Tyler Turnbull to lead McCann Worldgroup
Turnbull was elevated to global CEO of FCB in 2022, succeeding Carter Murray, after a series of senior roles within the network. Read more...
- Dec 01, 2025 18:27 IST
Omnicom unveils post-IPG leadership, bets on AI-led connected capabilities
Following its Interpublic acquisition, the enlarged holding company sets out a five-pillar strategy across media, content, commerce, AI and identity, and installs a new global leadership bench to run its Connected Capabilities. Read more...
- Dec 01, 2025 17:41 IST
Siti Networks flags major loan default as lenders’ claims rise to Rs 1,500 crore, now before SC
Siti’s defaults span multiple lenders, including ARCIL, IDBI Bank, RBL Bank, Axis Bank, Aditya Birla Finance, IndusInd Bank, Vani Agencies and Indian Cable Net Company. Read more...
- Dec 01, 2025 17:39 IST
AU Small Finance Bank appoints Ranbir Kapoor and Rashmika Mandanna as brand ambassadors
The association supports AU SFB’s ongoing transition to a Universal Bank and broadens its outreach across metro, urban and deeper Bharat markets. Read more...
- Dec 01, 2025 17:36 IST
Chaka Sobhani to become TBWA Worldwide global Chief Creative Officer
This move comes close on the heels of Omnicom’s $9-billion acquisition of Interpublic Group (IPG), which has created the world’s largest advertising holding company by revenue. Read more...
- Dec 01, 2025 17:32 IST
P&G’s Maitreyi Jagannathan steps down, Tushar Gupta to lead India Health Care
Taking over the role from January 1, 2026, will be Tushar Gupta, a seasoned P&G India executive with extensive experience in healthcare brands. Read more...
- Dec 01, 2025 17:01 IST
HUL names Vandana Suri Executive Director Home Care; Sundaram to head Unilever International
Suri, who is currently General Manager, Beauty & Wellbeing for Unilever Indonesia, returns to HUL with over two decades of experience in building brands and leading categories across India, South Asia and Indonesia. Read more...
- Dec 01, 2025 15:27 IST
Gaurav Banerjee puts capacity at the core of ‘decade of global Indian content’ push
At CII Big Picture Summit, SPNI chief calls for new creative institutions, regional clusters, industry–academia links and responsible AI to unlock India’s global M&E ambitions. Read more...
- Dec 01, 2025 15:14 IST
Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works
In conversation with BuzzInContent, Zahid Khan, Director of Shopping Experience at Amazon India, breaks down how Amazon’s 1.25 lakh creators now drive discovery for 2 crore shoppers, with 70% of creator-led purchases emerging from non-metro India. Read more...
- Dec 01, 2025 14:58 IST
Parthasarathy MA retires from WPP Media
Popularly known as Maps, he has retired from the group after a 17-year stint, altogether closing out a career of more than three decades with WPP. Read more...
- Dec 01, 2025 14:50 IST
CPR Global takes on communications mandate for sports tech firm str8bat
CPR Global will oversee strategic storytelling and media engagement as str8bat scales its presence and integrates advanced performance analytics for cricketers worldwide. Read more...
- Dec 01, 2025 14:47 IST
EUME appoints Ishaan Khatter as brand ambassador
The upcoming campaign showcases EUME’s full product range, with Khatter representing the brand’s lifestyle identity and how products fit into daily life. Read more...
- Dec 01, 2025 14:42 IST
India will fall below its 2% global M&E share if it does not embrace AI, warns I&B Secy Sanjay Jaju
Jaju emphasised that the country’s global ambitions depend on its ability to build world-class, technologically advanced content capabilitie. Read more...
- Dec 01, 2025 13:07 IST
Kingfisher Premium Water signs on as WPL’s Official Good Times Partner
The partnership will see Kingfisher Premium Packaged Drinking Water support the Women’s Premier League through digital campaigns, on-ground initiatives and league-wide fan engagement. Read more...
- Dec 01, 2025 12:45 IST
Will BMC’s new hoarding rules make Mumbai’s OOH safer or smaller?
As BMC updates Mumbai’s OOH rules with stricter safety norms and digital restrictions, industry welcomes the intent but warns that execution and phased compliance will be key. Read more...
- Dec 01, 2025 12:42 IST
Prateek Roy joins Madison Turnt as Associate Vice President
Roy will lead Madison Turnt’s Cinema, Sponsorship and Non-Traditional Media operations, reporting to CEO Sunny Vohra. Read more...
- Dec 01, 2025 11:53 IST
Tilaknagar Industries takes over Imperial Blue from Pernod Ricard India
The acquisition, valued at INR 3,442 crore with deferred payment of €28 million, includes brands, trademarks, four manufacturing units, and 116 employees. Read more...
- Dec 01, 2025 11:51 IST
Times Network takes Pickleball Now global with live coverage and original programming
Pickleball Now expands globally with live tournament coverage, original content, player profiles, skill development, and year-round programming across platforms. Read more...
- Dec 01, 2025 11:48 IST
Shah Rukh Khan features in D’Yavol X film introducing its new eyewear range
The film opens with overhead shots of the desert before following Khan as a hidden sunglass frame emerges from shifting sand, leading to a large-scale reveal. Read more...
- Dec 01, 2025 11:44 IST
How Niva Bupa is building an 'advisor-first' marketing engine for its next phase of growth
Niva Bupa is focusing on improving advisor intent, retention, and performance through digital learning, mobile tools, and multi-channel distribution, addressing low consumer ownership, uneven penetration. Read more...
- Dec 01, 2025 11:39 IST
Byju’s marketing team reunites at Pocket FM as Adityan Kayalakal joins as VP, Brand
With former Byju’s brand and creative leaders now in key roles at Pocket FM, the audio series platform appears to be building a high-calibre in-house marketing engine. Read more...
- Dec 01, 2025 11:35 IST
Behind Sri Adhikari Brothers’ ‘AI pivot’, a quiet shutdown of TV channels
As Sri Adhikari Brothers rebrands itself as an AI and data-centre play, industry sources point out that Mastiii and sister channels are already in shutdown mode. Read more...
- Dec 01, 2025 11:09 IST
Brands take research into their own hands, yet the picture is far from simple
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The question is simple: Does the proximity to consumers lead to better decisions or risk creating anecdotal traps? The answer, as always in marketing, is far more layered. Read more...
- Dec 01, 2025 10:19 IST
TV takes 86% share of political ads in Bihar’s 2025 election: Tam AdEx
Print posts its peak share of 42.55% in Week 10, as TV advertising also surges late in the Bihar election cycle following minimal activity in early weeks. Read more...
- Dec 01, 2025 09:15 IST
Big FM appoints Ashit Kukian as CEO
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Ashit Kukian He is replacing Sunil Kumaran as the CEO of the company. Kukian, who quit Radio City in August this year, had been CEO there since 2018 after taking over from Abe Thomas. Read more...
- Dec 01, 2025 09:12 IST
GTPL Hathway launches ‘GTPL Infinity’ HITS platform
Backed by a new C-band teleport in Ahmedabad, GTPL Infinity will offer around 800 channels, including 100 HD. Read more...
- Dec 01, 2025 09:08 IST
Zee shareholders approve R Gopalan’s appointment as non-executive director
Ordinary resolution passes with 53.17% votes in favour and 46.83% against, following remote e-voting by ZEEL shareholders. Read more...
- Dec 01, 2025 09:05 IST
Ashish Chakravarty joins Garage Worldwide as Partner and CCO
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Most recently, he served as Executive Director & India Head of Creative at McCann Worldgroup. Read more...
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