Top Advertising, Marketing and Media news headlines of today - Sept 11, 2025

After Bigg Boss beat KBC and sustained ratings despite an OTT-first release, Sony brings MX’s Rise and Fall to the same slot to challenge Colors. Read more...

According to PwC India’s Voice of the Consumer 2025 survey, 29% consider health benefits a top reason to switch brands, while almost half prioritise eco-friendly packaging. Read more...

The Radio Awards invites entries across 14 categories, covering news, documentaries, talk shows, on-air talent, craft, entertainment, digital, podcasts, audio books, and programming formats. Read more...

Conceptualised by Talented and directed by Anant Sharma, the film features Dr R.D. Sharma asking shoppers to share quirky maths problems turned into sale offers. Read more...

Services led radio ads with 30% share in H1 2025, while the top 10 sectors contributed 89% of volumes; Durables featured in the list. Read more...

Pandey bringing close to two decades of experience across advertising, writing and the arts, with work spanning global brands and cultural platforms. Read more...

As per the regulatory filing, NDTV will issue 4.83 crore fully paid-up equity shares of face value Rs 4 each at a price of Rs 82 per share, including a premium of Rs 78. Read more...

The campaign film shows Roshan in an outdoor challenge highlighting fear, courage and triumph, released alongside a new 400ml PET pack. Read more...

Did the e-commerce giant really need to lean on heavy paid pushes and a galaxy of celebrities to bring alive its festive sales proposition in today’s skippable, digital-first ad ecosystem?. Read more...

Gautam led growth and marketing for REA India’s three brands, Housing.com, Makaan.com, and PropTiger.com, describing his tenure as deeply fulfilling and transformative. Read more...

The conditional award of 1,137,233 shares will vest between December 2025 and September 2030, subject to Rose’s continued employment at WPP. Read more...

Based in New York, Mescall will partner with Yasu Sasaki, dentsu’s Global Chief Creative Officer. Read more...

Complan’s classic jingle is integrated into Zepto’s checkout, allowing buyers to hear the tune at the moment of purchase, reflecting the use of sonic cues in digital retail. Read more...

Levi’s baggy denim collection includes relaxed fits, oversized layers and nostalgic music cues, highlighting movement, comfort and self-expression in current styling. Read more...

Kalyan Krishnamurthy says revised slabs can enhance purchasing power and market access as Flipkart prepares for The Big Billion Days 2025. Read more...

Union Minister HD Kumaraswamy highlights rapid growth of electric two- and three-wheelers as the sector undergoes a shift towards clean mobility. Read more...

The integration starts as a limited beta in the Americas, with plans to expand globally, allowing Criteo’s 200+ retailer partners to access demand via Google Search Ads 360. Read more...

The company plans to use funds raised through the fresh issuance for new technology development and cloud infrastructure, lease payments for its offices, marketing activities, and general corporate purposes. Read more...

The tool is now available in beta across Google Ads, Google Ads Editor, Search Ads 360 and the Google Ads API. Read more...

In February, BestMediaInfo.com had reported that TV Today’s Special Committee of Directors had cleared an MoU with CCAMPL to sell the FM business for Rs 20 crore. Read more...

Industry insiders believe Sam Balsara’s willingness to keep a stake and sell it in tranches, exiting in phases rather than in a single transaction, has prolonged negotiations. Read more...

Guha has joined Grey from Leo Burnett, returning to the agency where he began his career. Kukreja has over 14 years of experience across agencies, including DDB, Monks, and Ogilvy. Read more...

The development, unveiled on September 10 through Reddit’s official blog, comes days after BestMediaInfo.com exclusively reported that the rollout was scheduled for mid-September. Read more...

The tie-up brings together WPP’s MACH-certified agencies, AKQA, Ogilvy One, and VML, under a unified membership, giving clients access to expertise in building scalable technology systems. Read more...

The SC has yet to schedule a hearing for the PIL, and it remains unclear whether the court will issue a notice to BCCI or other relevant authorities. Read more...

ZEEL described the petition as “malicious, fraudulent and meritless” and alleged that it was filed “with mala fide intent to harass and cause disrepute to the Company”. Read more...