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- Oct 06, 2025 11:11 IST
Veeba’s Wok Tok takes swipe at Maggi in India print ad
The Wok Tok print ad uses humour and nostalgia to highlight its “No Palm Oil, No Maida, No Added MSG” claims while hinting at Maggi’s two-minute promise. Read more...
- Oct 06, 2025 10:44 IST
Government proposes MeitY-led body to oversee e-sports and digital social game
Under the draft PROG Act 2025 rules, the Online Gaming Authority coordinates with the Ministries of Youth Affairs and Sports for e-sports and Information and Broadcasting for online social games. Read more...
- Oct 06, 2025 10:42 IST
Hari Krishnan steps down as CBO at Tilt Brand Solutions
Krishnan has over two decades of experience in advertising and marketing, with leadership roles at Mullen Lintas, MullenLowe Lintas Group, MullenLowe Sri Lanka, Grey Group, and Star TV. Read more...
- Oct 06, 2025 10:40 IST
NDTV rights issue: Retail bids pick up pace, here’s what it means for ownership
BestMediaInfo.com analyses the retail surge, projected public funds, and how promoter–public ownership and free float could shift as the rights issue closes on Wednesday. Read more...
- Oct 06, 2025 10:19 IST
FICCI FRAMES at 25 puts regulation, platforms, AI, live sports economics at the centre
TRAI chief, MIB leadership, JioStar, Meta, Google, YouTube, Prime Video, Netflix, Madison, Saregama and IBDF will anchor a business-first lineup on policy, monetisation, connectivity, creator tech and distribution shifts. Read more...
- Oct 06, 2025 09:54 IST
Hindware readies Rs 100-crore-plus marketing blitz for ‘Sukoon’ era
CEO Nirupam Sahay says 55 to 60% of the budget shifts to digital with CTV and OTT at the core, as Hindware targets younger homebuyers and scales premium lines and experience centres under ‘Designed for Sukoon’. Read more...
- Oct 06, 2025 09:34 IST
Indian Oil Corporation appoints Saumitra Srivastava as Director (Marketing)
With over three decades at Indian Oil Corporation, Srivastava brings experience across strategy, marketing, and digital transformation to his new leadership role. Read more...
- Oct 06, 2025 09:33 IST
Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended
Khyati Sarang, Head of Strategy & Planning at ^a t o m network, explains how attention lives in dialects and subcultures and why brands should launch in the regional first, then let the best ideas go national. Read more...
- Oct 06, 2025 09:29 IST
Three switches that decide if festive AdEx beats the 10–12% forecast
GST pass-through, auto deliveries and e-commerce conversion will decide whether India’s festive ad spend beats the 10–12% band. RMG blackout, media inflation and rural softness are the brakes. Read more...