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- Dec 03, 2025 18:33 IST
Sunny Side Up takes on creative mandate for William Penn’s Lapis Bard
The agency will handle brand strategy, creative output, and integrated communications for the luxury writing instruments and accessories brand. Read more...
- Dec 03, 2025 18:33 IST
Reliance Retail appoints Jeyandran Venugopal as President & CEO
Venugopal, who previously served as Chief Product and Technology Officer at Flipkart, brings over 25 years of experience in retail, e-commerce, technology, and business transformation. Read more...
- Dec 03, 2025 18:27 IST
Finolex Industries Udipt Agarwal as MD
Agarwal, 56, brings over 30 years of experience across the chemicals, bio-industrial and speciality materials sectors. Read more...
- Dec 03, 2025 18:25 IST
Sting Energy partners with Mercedes-AMG PETRONAS F1 Team in global deal
The partnership was unveiled through a digital film in which the Mercedes-AMG PETRONAS F1 car itself delivered the announcement to global audiences. Read more...
- Dec 03, 2025 18:19 IST
Google introduces virtual apparel try-on feature for Indian shoppers
The tool allows users to upload a photo to see how apparel may look on their body across billions of listings. Read more...
- Dec 03, 2025 17:23 IST
WPP Media gets InCred Money’s performance marketing mandate
WPP Media will lead the brand’s full-funnel marketing strategy from Mumbai. Read more...
- Dec 03, 2025 17:21 IST
Google trials integrated AI Mode to streamline search experience
Google is piloting an integrated Search experience that allows users to move directly from AI summaries to chat-based queries without switching tabs on mobile. Read more...
- Dec 03, 2025 16:54 IST
WPBL appoints Komerz India as exclusive sales and sponsorship partner
The mandate includes sponsorship inventory, commercial rights and year-round engagement across WPBL events and community programmes. Read more...
- Dec 03, 2025 16:42 IST
Reliance Retail completes restructuring; New RCPL takes over FMCG business
New RCPL becomes an 83.56% direct subsidiary of Reliance Industries as the consumer brands business is transferred under a scheme that took effect on December 1, 2025. Read more...
- Dec 03, 2025 15:51 IST
RepIndia appoints Yash Bhatt as Account Director for ORM vertical
In his new role, Bhatt will focus on advancing social intelligence, refining response management, and shaping customer experience-driven reputation strategies. Read more...
- Dec 03, 2025 15:33 IST
YouTube introduces Recap to show personalised viewing patterns from 2025
The new feature offers up to 12 cards highlighting top channels, interests, and viewing evolution, with music summaries available via YouTube Music. Read more...
- Dec 03, 2025 15:28 IST
Bergner India elevates Umesh Guptaa to Managing Director and CEO
Guptaa will oversee Bergner India’s expansion, product innovation, and community initiatives while focusing on safer, technology-driven kitchen solutions. Read more...
- Dec 03, 2025 14:41 IST
PubMatic outlines new Architecture of Advertising Intelligence for evolving ad tech
The model connects data centre infrastructure, workflow automation and machine-to-machine decision-making to show how AI could operate more effectively across digital advertising. Read more...
- Dec 03, 2025 14:39 IST
Prada moves to expand luxury portfolio with $1.375bn Versace deal
Prada’s acquisition of Versace, first disclosed on April 10, is being seen as a strategic move to steady the Italian label after years of muted growth under Capri Holdings. Read more...
- Dec 03, 2025 13:16 IST
Govt brings photos and personal data shared with AI under legal protection
Personal images and biometric details shared on AI platforms now fall under the Digital Personal Data Protection Act, 2023, and new Rules notified on November 13, 2025. Read more...
- Dec 03, 2025 13:09 IST
CTV and remote-enabled ads drive higher engagement for auto brands during festive season
The VDO.AI Automotive Ad Engagement Benchmark Study found CTV-led campaigns with a 93% video completion rate, above the 85% industry benchmark. Read more...
- Dec 03, 2025 13:06 IST
Airtel names Salwan as chief customer officer to head B2C growth
Salwan to lead growth and brand initiatives across Airtel’s B2C businesses, focusing on impact, independence and people. Read more...
- Dec 03, 2025 12:38 IST
Omnicom brings back Lintas, rebranding TBWA India into TBWA-Lintas
The rebrand, effective January 1, 2026, will see Omnicom India’s creative CEOs report directly to Aditya Kanthy, following the global restructuring and network retirements. Read more...
- Dec 03, 2025 11:26 IST
Edelman appoints Pooja Rawat as Chief Strategy Officer for APAC
Rawat brings 18 years of experience in strategy and brand building across India, Southeast Asia, Central Asia and China. Read more...
- Dec 03, 2025 11:23 IST
Cannes Lions launches LIONS Sport, a forum on creativity in sports marketing
The two-day forum, taking place in June 2026, will feature keynote talks, case studies and networking sessions for brands, agencies and rights holders. Read more...
- Dec 03, 2025 11:20 IST
NCLAT reserves order on CCI plea to extend WhatsApp privacy safeguards to ad data
CCI moved the clarification plea after the NCLAT’s November 4 judgment struck down a five-year bar on WhatsApp sharing user data with Meta for advertising, while upholding a stricter consent framework and transparency requirements for non-service-related data sharing. Read more...
- Dec 03, 2025 11:15 IST
The future of public relations in the AI Age
Abhinay Kumar Singh, Founder and MD, Adgcraft Communications, writes that AI will assist the agencies to develop messages that are made dynamically, changing the tone and timing of the message according to the sentiment of the audience in real time. Read more...
- Dec 03, 2025 11:11 IST
Can India’s B2B-to-B2C TV model avoid redundancy?
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Broadcasters, advertisers and policy makers are grappling with the implications of a hybrid ecosystem where digital and linear coexist, yet operate under very different rules. Read more...
- Dec 03, 2025 10:40 IST
Rohit Shetty fixes dressing dilemmas in Myntra’s EORS 23 ‘Price Crash’
The campaign sees Shetty bringing humour and action to everyday wardrobe struggles, highlighting Myntra’s EORS 23 Price Crash across categories. Read more...
- Dec 03, 2025 10:36 IST
Want Reels ads that actually work? Meta just revealed the playbook
The tips shared by Meta are based on research conducted with Toluna and focus on how brands can use audio, framing and message placement to drive both brand interest and purchase intent. Read more...
- Dec 03, 2025 10:32 IST
India Today, BNW Developers to host India–Russia roundtable in Moscow before Putin visit
The roundtable will feature a series of in-depth conversations on the pillars of the India–Russia partnership. Read more...
- Dec 03, 2025 10:19 IST
Delete it if you want: Govt softens stance on Sanchar Saathi app mandate
Some phone makers, such as Apple, were reportedly opposed to the mandate. Sources said Apple would discuss the issue with the government and work out a middle path, as the order cannot be implemented in its current form. Read more...
- Dec 03, 2025 10:17 IST
Bacardi India names Goodies Narayanan as Director Marketing, India
Narayanan said she will lead consumer and customer marketing across Bacardi’s portfolio and described the move as a return to building culture-shaping brands. Read more...
- Dec 03, 2025 10:15 IST
Flipkart media pitch put on back burner, set to revive soon
With heavy media deployment and large-scale marketing campaigns live through the sale and festive period, it was not considered feasible to run a time- and resource-intensive pitch at the same time. Read more...
- Dec 03, 2025 09:53 IST
Parliamentary panel calls for clearer definition of ‘fake news’ and stronger penalties
The committee recommends government consult stakeholders and strengthen regulatory clauses across print, electronic and digital media. Read more...
- Dec 03, 2025 09:44 IST
Omnicom completes $2.95-bn IPG debt exchange after closing merger
Omnicom will exchange approximately $2.76 billion, or 93.7%, of IPG’s $2.95 billion outstanding senior notes for new Omnicom notes, leaving about $185 million, or 6.3%, of IPG notes outstanding. Read more...
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