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- Nov 13, 2025 17:44 IST
Higher marketing spends drag Voltas’ profit by Rs 100 crore in Q2FY26
According to the company, margins were temporarily impacted by higher marketing support, which was aimed at boosting brand visibility and preparing for future demand. Read more...
- Nov 13, 2025 17:32 IST
Mondelez India debuts Biscoff cookies in India, with packs starting at Rs 10
In a partnership for Lotus Bakeries, Mondelez India will make, market and distribute Biscoff cookies in the country, expanding its cookie portfolio. Read more...
- Nov 13, 2025 17:32 IST
Inside News18 Network's Bihar counting-day operation: Ground-fed results hub with 150+ reporters
The network says the format is designed to publish fast without trading off verification, with granular constituency checks routed through the hub. Read more...
- Nov 13, 2025 17:01 IST
Adgebra offers Rs 1 lakh free ad credits to Indian D2C brands
The credit scheme is valid till December 31, 2025, to help Swadeshi D2C brands scale festive and year-end digital campaigns. Read more...
- Nov 13, 2025 15:41 IST
Titan Eye+ introduces ancient-inspired ‘Ek Tara Test’ for early child eye screening
The campaign film follows Sahiba, a young girl with blurry vision, revealing how misconceptions about eyesight being age-related often delay vital childhood eye check-up. Read more...
- Nov 13, 2025 15:36 IST
Anupama Ramaswamy named Jury President for Direct and Outdoor at Spikes Asia 2026
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Another major addition is the introduction of the Creative B2B Spikes. The inaugural Creative B2B Jury will be led by Wendy Walker, VP and Chief Marketing Officer, Salesforce, ASEAN. Read more...
- Nov 13, 2025 15:34 IST
OS Studios establishes India operations to strengthen gaming and esports experiences
The agency, part of Project Worldwide, opens offices in Bangalore, New Delhi, and Mumbai to improve production quality, authenticity, and engagement in India’s gaming scene. Read more...
- Nov 13, 2025 15:31 IST
JioHotstar names David Zakkam SVP & Head of Analytics and Data Strategy
Zakkam brings over 21 years of experience across Uber, Meta, Swiggy and Mu Sigma, and the entire digital analytics team, including Veeran Balasubramanian, will now report to Zakkam. Read more...
- Nov 13, 2025 15:13 IST
Crocs leans on Himesh Reshammiya's pop culture appeal in new film
The campaign is live across Crocs India’s social and digital platforms and extends the brand’s content-commerce push built around originality and creator-led storytelling. Read more...
- Nov 13, 2025 15:10 IST
Shraddha Kapoor to voice Judy Hopps in Hindi for Disney's Zootopia 2
Zootopia 2 will release in Indian theatres on November 28th in English, Hindi, Tamil, and Telugu. Read more...
- Nov 13, 2025 14:49 IST
Gujarat Titans bring Birla Estates on board as principal sponsor for IPL 2026
Birla Estates said that its association with the Gujarat Titans reflects its commitment to engaging with India’s youth and fostering shared experiences beyond real estate. Read more...
- Nov 13, 2025 12:43 IST
Former WPP exec files $100 million lawsuit over alleged kickbacks, improper rebates
Former WPP executive Richard Foster sues for $100 million, alleging retaliation over rebate and self-dealing concerns. The case lands amid renewed scrutiny of principal-based trading and opaque mark-ups in India’s media buying. Read more...
- Nov 13, 2025 12:40 IST
Dyson puts global media account up for review
IPG Mediabrands is the incumbent. It won the business in 2021 from WPP’s Mindshare, which had handled the account for eight years. Read more...
- Nov 13, 2025 10:48 IST
Google introduces Ads Advisor and Analytics Advisor to assist advertisers with AI tools
Built on Google’s Gemini models, the new agentic tools are designed to help advertisers interpret data, identify performance trends, and manage campaigns more efficiently. Read more...
- Nov 13, 2025 10:44 IST
RCPL ties up with Ajith Kumar Racing; Campa Energy named Official Energy Partner
Ajith Kumar Racing, set up in 2024, competes in premier international championships. The team recorded a P3 overall finish in its debut year at the 2025 Creventic 24H European Endurance Championship. Read more...
- Nov 13, 2025 10:31 IST
Industry bodies ask MeitY to narrow deepfake rules
India’s top tech bodies have asked the IT ministry to tighten definitions of “synthetic” and “deepfake” content, focus enforcement on harmful use, and align with global standards. Read more...
- Nov 13, 2025 10:30 IST
Netflix India appoints Vamsi Murthy as Senior Director and Head of Marketing
Murthy brings experience from his previous roles at Hotstar, BookMyShow, ZEE5 and Myntra to his new position at Netflix India. Read more...
- Nov 13, 2025 09:53 IST
Karnataka HC eases travel restrictions on RCB marketing head in Chinnaswamy stampede case
Karnataka HC allows Nikhil Sosale to travel across India for professional duties, while maintaining requirement to inform investigating officer of movements. Read more...
- Nov 13, 2025 09:39 IST
Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales
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For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent has a return. For others, it’s a quiet erosion of soul, where persuasion has been reduced to precision and storytelling is starting to sound like sales. Read more...
- Nov 13, 2025 09:04 IST
Cannes Lions to introduce Creative Brand Lion in 2026; AI craft, data categories refreshed
The festival refreshes Creative Data criteria, an AI Craft subcategory and expands retail media, ahead of submissions opening January 15 for the June 22–26, 2026 edition. Read more...
- Nov 13, 2025 09:01 IST
RK SWAMY Q2 revenue rises 12% to Rs 76.38 crore; H1 PBT grows 28% to Rs 6.73 crore
Management said growth was broad-based across disciplines, with client retention near 100%. Read more...
- Nov 13, 2025 08:58 IST
Govt invites digital agencies to join Nirmit Bharat and DigiHaat initiative
Digital marketing agencies can register by November 18, 2025, to access projects under the government-backed DigiHaat/Nirmit Bharat initiative. Read more...
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