OTT
MA & TH carries out marketing campaign for 'Dahaad', 'Pitchers Season 2', and more OTT shows
OTT content doesn't influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey
JioCinema garners record-breaking concurrent viewership of 2.5 crore during CSK-GT match
Shemaroo Entertainment launches new Hindi entertainment channel 'Chumbak TV'
SVOD can reach 100 mn Indian households, Rs 110 bn revenue by 2025
Drop in FIRs against OTT content due to self-regulation mechanism: Joint Secy Vikram Sahay