OTT
The Pay TV conundrum: Big subscriber losses, but only modest viewership drop
Explained: Why AIDCF-EY’s ‘State of Cable TV’ report leaves industry unconvinced
Flick TV secures $2.3 million in seed funding to scale mobile-first microdrama platform
Pratilipi partners with Roy Kapur Films to adapt grassroots stories for screen
Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts