/bmi/media/media_files/2025/09/08/bmi-logo-2025-09-08-15-15-00.jpg)
- Nov 21, 2025 11:19 IST
WPP Media secures Henkel’s consolidated media mandate
The consolidation brings 30 European markets under WPP Media’s remit, extending the partnership and centralising media duties for brands including Persil, Perwoll and Schwarzkopf. Read more...
- Nov 21, 2025 11:17 IST
Tata Play wants you off your phone tonight and back in front of the TV
The campaign urges viewers to swap virtual engagement for in-person connection and to rediscover the “social” energy that television has long created. Read more...
- Nov 21, 2025 11:04 IST
Snitch steps up offline growth, targets 100 stores by December; AdEx hits Rs 5 cr monthly
After raising Rs 340 crore, Snitch is lifting offline spends, expanding stores, and building culture-led visibility beyond digital. Read more...
- Nov 21, 2025 10:38 IST
Rohit Saraf brings a pop-culture twist to Nivea’s new skincare conversation
Featuring Saraf, the campaign revisits a viral trend to reflect how skincare discussions are becoming more inclusive, while linking hydration messaging to cultural cues. Read more...
- Nov 21, 2025 10:36 IST
Advertising Legend Neil French Passes Away at 81
From the Chivas Regal campaign to the award-winning XO Beer prank, French’s work spanned witty print stunts and bold ads like his debated “Clean up Singapore” piece. Read more...
- Nov 21, 2025 10:20 IST
YouTube may restore option to message and share videos inside the app
YouTube’s latest test reintroduces private chats for users aged 18 and above, offering direct video sharing and moderated conversations within the app itself. Read more...
- Nov 21, 2025 10:14 IST
Payment apps chase ad revenue, but trust is on the line
/fit-in/580x348/filters:format(webp)/bmi/media/media_files/2025/11/21/upi-2025-11-21-10-03-49.jpg)
As UPI evolves beyond payments into brand engagement, marketers face a quiet dilemma! How to innovate without intruding on the sanctity of a space built on safety, intent, and trust. Read more...
- Nov 21, 2025 09:45 IST
Prime Video rolls out AI Video Recaps to help viewers catch up before new seasons
Currently available in beta in the US for select English-language Prime Original series, the new generative AI feature turns full seasons into short recap videos with key plot points, clips and narration, building on the text-based X-Ray Recaps launched in 2024. Read more...
- Nov 21, 2025 09:41 IST
Zomato tests opt-in phone sharing to enable restaurant marketing offers
CEO Aditya Mangla says opt-in pop-up will appear after orders; only the phone number will be shared. Read more...
- Nov 21, 2025 09:39 IST
Zepto, BigBasket, Zomato among 26 platforms that pledge no dark patterns to govt
Dark patterns involve using design and choice architecture to deceive, coerce, or influence consumers into making choices that are not in their best interest. Read more...
- Nov 21, 2025 09:36 IST
ED arrests Suumaya promoter; Dentsu staff link continues to be under scanner
Suumaya and its promoter are at the centre of the case at this stage, with ED continuing to probe the extent of Dentsu’s corporate and individual liabilities. Read more...
- Nov 21, 2025 09:06 IST
Times Group gets NCLT nod to move non-publishing portfolio into Times Horizon
The restructuring is aimed at giving each segment a sharper management focus and a capital structure suited to its needs, as the non-publishing portfolio continues to grow alongside the traditional newspaper business. Read more...
- Nov 21, 2025 09:03 IST
Laughter Chefs Season 3 to premiere Nov 22 on Colors with six sponsors on board
The channel said the format was the top non-fiction performer on its network this year, with Season 2 reaching about 185 million viewers on television. Read more...
- Nov 21, 2025 08:59 IST
What brands must relearn as India’s consumer economy resets for 2030
Fireside Ventures’ The Indian Consumer at 2030 flags a bigger, more digital, experience-led India where growth will come from new cohorts, new channels, and new category triggers. Read more...
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)

Follow Us