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- Dec 15, 2025 17:41 IST
India’s interactive media market to reach $3.4 billion by 2030, led by micro-drama
Redseer report finds micro-drama adoption surging in India, with high-velocity content and vernacular formats driving engagement and platform diversification. Read more...
- Dec 15, 2025 17:37 IST
DPDP Act set to make India’s gaming safer and more transparent
Gaming companies must provide clear consent, enhance data security, protect children’s information, and notify breaches under the new DPDP Act rules. Read more...
- Dec 15, 2025 17:34 IST
Noise appoints Prerna Kapur as Associate Director, Marketing
Kapur brings experience from Zomato, Taj Hotels and HPE, and will oversee Noise’s external brand narrative, partnerships with brands and creators, and community efforts. Read more...
- Dec 15, 2025 17:29 IST
Moneycontrol and Dezerv to host Wealth Summit in Mumbai on December 15
The Mumbai event will feature fund managers, advisers and market strategists discussing portfolio construction, diversification and risk assessment. Read more...
- Dec 15, 2025 15:59 IST
GroupM's Atique Kazi named Performics India CEO; Gautam Surath moved to Publicis Media
Kazi's mandate at Performics India is to build on the agency’s recent momentum and sharpen its role within Publicis Groupe’s broader media and digital offering. Read more...
- Dec 15, 2025 15:35 IST
62% of Indian consumers use GenAI daily, with 64% using it for brand and product decisions
Indian households enter 2026 with confidence, rising spending, high GenAI adoption, and openness to new brands, according to BCG’s Global Consumer Radar Report. Read more...
- Dec 15, 2025 15:23 IST
Gates Foundation appoints Archna Vyas as India Country Director
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Archna Vyas Vyas will oversee the foundation’s work in India, collaborating with governments, civil society, and partners to advance development priorities. Read more...
- Dec 15, 2025 14:54 IST
ET NOW introduces All About Your Company, DEEP DIVE, BrandVerse and year-end analysis series
New shows by ET NOW offer in-depth analysis of listed companies, brand strategy, market trends and year-end economic developments for viewers. Read more...
- Dec 15, 2025 14:51 IST
Yes Madam releases digital campaign featuring Bigg Boss contestant Tanya Mittal
The campaign features Mittal promoting Yes Madam’s Korean at-home salon services, drawing on her viral “Korea Jaana Hai” dialogue and interest in Korean beauty trends. Read more...
- Dec 15, 2025 13:32 IST
Parikshit Bhattaccharya takes on expanded mandate at Propagate India as CCO
Bhattaccharya has over two decades of agency experience, known for platform-native, strategy-led work, including Cannes Lions-winning and Grand Prix-honoured digital-first campaigns. Read more...
- Dec 15, 2025 12:59 IST
JioStar appoints G R Arun Kumar as Chief Financial Officer
Kumar joins JioStar from the Welspun Group, where he was Group CFO and Head of Strategy. Read more...
- Dec 15, 2025 12:38 IST
Ember Cookware appoints Communicate India as strategic PR partner
Ember Cookware teams up with integrated communications agency to broaden outreach and engage consumers on wellness, cooking and lifestyle topics. Read more...
- Dec 15, 2025 12:35 IST
Vega Auto Accessories appoints Value 360 Communications as strategic PR and media partner
The road safety brand collaborates with integrated communications agency to enhance engagement and reinforce its position in the safety ecosystem. Read more...
- Dec 15, 2025 12:34 IST
Reddit challenges Australia’s teen social media ban in High Court
Reddit argues that Australia’s new law limiting social media access for users under 16 is ineffective and violates political communication rights. Read more...
- Dec 15, 2025 12:31 IST
Aman Jain joins Meta India as Head of Public Policy
Jain brings over 20 years of experience in public policy and business strategy, joining Meta to oversee policy engagement and the India leadership team. Read more...
- Dec 15, 2025 12:29 IST
WhatsApp scales rural India activation to make messaging inclusive for non-texters
Conceptualised and designed by Fundamental and executed on-ground by TriOOH, Superlative Films and Spark Foundry, the new phase uses hyper-local, contextual formats to reach audiences in ways designed to feel familiar and intuitive. Read more...
- Dec 15, 2025 12:20 IST
Prasar Bharati under fire for skipping Messi’s Hyderabad event featuring Rahul
Congress leader and Rajya Sabha MP Partap Singh Bajwa attacked Prasar Bharati, calling the omission an example of “sheer pettiness” and “blatant control”. Read more...
- Dec 15, 2025 12:20 IST
49 per cent of incremental CTV viewers come from rural markets: Kantar
Kantar Media Compass Q3 FY2025 report states digital-only audiences now represent 26%, or 313 million, of India’s 15+ population as of Q3 2025. Read more...
- Dec 15, 2025 11:55 IST
WPP Media bags integrated media mandate for Orient Electric
WPP Media will lead the full-funnel strategy and execution, spanning planning and buying across offline and digital channels. Read more...
- Dec 15, 2025 11:34 IST
Jitender Dabas set to join BBDO Group India as CEO following Omnicom–IPG merger
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Jitender Dabas Legacy agencies Ulka and Mudra have been placed under BBDO Group as part of Omnicom’s post-merger restructuring; all Omnicom Advertising India agency CEOs will report to Aditya Kanthy, President and Managing Director. Read more...
- Dec 15, 2025 10:54 IST
BMW plans to expand MINI portfolio and sales network in India
BMW plans to grow its MINI portfolio with new models and expand its presence to smaller cities like Jaipur, Lucknow and Ranchi, beyond the existing nine locations. Read more...
- Dec 15, 2025 10:49 IST
Nirma’s classic jingle returns in new television commercial by Boing Brandvertising
The new Nirma Advance television commercial revisits the brand’s iconic jingle, introducing updated lyrics and a new hook line, while being filmed across three Indian states. Read more...
- Dec 15, 2025 10:23 IST
Supreme Court declines to hear plea on mutual fund advertisement campaigns
The court was hearing a plea against mutual fund ads like ‘mutual funds sahi hai’, challenging a Bombay High Court order that rejected a PIL against SEBI and AMFI. Read more...
- Dec 15, 2025 10:05 IST
Karnataka government to verify social media claims on ‘genotoxic’ substances in eggs
The minister said the claims would be examined and urged the public not to panic, as social media posts allege banned poultry substances were found in eggs. Read more...
- Dec 15, 2025 09:52 IST
Hindustan Unilever introduces new Horlicks variant in Tamil Nadu and Kerala
The updated Horlicks formulation includes malted barley, almonds, oats and millets, and is positioned as supporting nutrient absorption, growth, cognition and immunity. Read more...
- Dec 15, 2025 09:45 IST
Super 7 ads of the week: how brands frame products through daily life
BestMediaInfo.com curates the most talked-about ads that made an impact last week across brands and platforms. Read more...
- Dec 15, 2025 09:44 IST
Talent tracker: key people movements shaping organisations this week
BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, marketing and media. Read more...
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