IPL

World Cup ad spends up 30%; 'dormant' categories return this festive season: Ashwin Padmanabhan

What's driving brands' growing preference for cricketers over Bollywood celebrities?

Will startups shine in this year's sporting events and festive season?

Viacom18 secures dynamic injunction from Delhi HC for BCCI bilateral matches

Valuation of IPL ecosystem rises by 6.3% to Rs 92,500 crore in 2023: D&P Advisory

TDSAT seeks Disney Star's reply by Oct 3 on AIDCF complaint against free cricket on Hotstar

The great Indian advertising battle – Will 2024 election outcast IPL next year?

Touted as IPL of entertainment, Bigg Boss 17 aims for 350-400 mn reach

Maruti to spend more on upcoming cricket tournaments than IPL

Sports adex to surpass Rs 16,000 crores milestone in 2023: R Venkatasubramanian